The problem of user experience in the fast operation of electric business

Recently, the reporter in Heaven Tong Yuan community in a convenience store to see, this shop has a self-service terminal, for customers to buy online purchase products, daily necessities and other commodities, but also fresh products , the shopkeeper even boiled the rice sold to a pot of rice for tasting. The convenience store in the community has turned into a shop for electric dealers.

This is the establishment of 8 years has been deep in the market under the Lakara to enter the electricity business site. According to Lakara chairman Suntaujan introduced, 2015 Lakara store in the country is expected to reach 150,000.
A number of giants have seen the new traffic portal to the community. Vanke has launched a "happy post", Shun Fung set up their own shop to establish a line under the channel "Shun Fung Hey Customer experience Shop", but the effect is not as expected, Lakara can the contrarian success?
shopkeeper cost per month reduced by thousand Yuan
Mr. Wang's Lakara shop area of about 20 square meters, originally daily water 8000 yuan, due to the electricity quotient and the impact of the new store, less than half a year to reduce the daily water volume to 5000 yuan.
at the end of last year, Mr. Wang also tried to introduce the Lakara "open shop Treasure", through the "Open shop treasure" terminal to customers to sell goods, can also online to upstream suppliers. His store does not need to hoard goods, customers in the "open shop" terminal orders, by the supplier to the store, Mr. Wang to complete the final door-to-door. Delivery time can choose 1 hours to arrive, 3 hours to arrive or 3 days to arrive. The store owner acted as a courier to solve the most difficult problem of the last kilometer in the electricity business.
For Mr. Wang such shopkeepers, "open shop treasure" the direct benefit is to help community shops across the multi-level agent dealers, to a lower price purchase. In addition, Mr. Wang can sell a lot of products that can not be sold before, thermal underwear, household appliances he has sold. Mr. Wang said that a single month can save thousands of dollars in purchasing costs.
He's been selling seafood again lately, according to Lakara, the president of Hanji, Lakara Shop has been with the Miao, Yijiafu, Jia-Pei and other quality brands and channels to reach a cooperation, the price will be more than large supermarkets more advantages, can reduce operating costs for shopkeepers, profit by the Lakara and shop together into.
Multi-Giants scramble for "last mile"
in fact, many giants have seen the community as the new traffic portal. Vanke has launched a "happy post", Shun Fung set up their own shop to establish a line under the channel "Shun Fung Hey Customer Experience Shop", we crazy Rob "home door business."
Unlike traditional convenience stores, shun Fung "Hey customer" to take the virtual goods display mode, the store does not display the kind of goods in the form of pictures, posters, customers in the store can be viewed online, two-dimensional code scanning, online purchase of goods.
Hanji that Lakara layout offline outlets have been 10 years, in the country 300 cities operating 1.2 million merchants, covering more than 80% of the community, last December, the Lakara store orders are 13,000 per day, Lakara known as the 2015 side of the store will be extended to 150,000.
Customers don't buy it, the demand is hard to climb
Although many large enterprises are laying out the "last mile" in the community, but the results are less than expected. May 18, 2014, Shun Fung "Hey Guest" 518 stores in the national debut, "Hey Guest" shop the largest onefunction is as shun Fung preferred product supply and distribution center, in addition to the number of stores in the rapid growth, many "Hey Guest" store gate in the cold.
compared to Shun Fung, Lakara already has a considerable network advantage, but Lakara is also facing the problem of demand.
for Community electric dealers, consumer Wang said: "Generally to the Community shop shopping is urgently needed, or not special needs, see the incidentally buy one." There is a shop, Jingdong, I bought Nets, I sit at home, eating hotpot chat days, put online. Stand in your store, and go to the street with an ape that hasn't evolved. And what's in Lakara's mall? Is it more precious than Taobao, or is it faster than the Beijing-east delivery? "
Another consumer who has experienced the Lakara store said the logistics did not keep up, and he bought something for one weeks before receiving it. ' Not all products are suitable for Community electric dealers, ' says Suntaujan, ' and finding the right products also needs to be explored. '
for the future of Community electric dealers, Eric Consulting analyst Lie told reporters, unless the current has entered the field of Community electric enterprises in the operation and business model of subversive innovation, so that other large electric business platform difficult to enter, or once Jingdong, Taobao and other electric giants enter, they have no big advantage to say. Community Electric Business is a new thing, but the value is not as big as imagined.
Analysys think-tank analyst Liu Menglei believes that the development prospects of community electric dealers depend on whether to grasp the basic needs of users, how to expand the scale while ensuring operational efficiency and stability, product service providers can support the scope of large and single order low volume mode. Reporter Somaly Beijing report