The problem of website marketing strategy thought by the wind gift of the Mid-Autumn festival

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mid-Autumn festival, million family reunion. Street, television, newspapers, the internet is full of holiday promotional ads, friends and relatives between the reciprocity and regardless, the size of corporate bosses is to seize the opportunity to rush between the new and old customers. Old secret site long night owl that for our grassroots webmaster, of course, can not miss the opportunity to do some holiday promotion or affection marketing is also a good choice. There are a few ideas to share with you.

(1) regarding to whom the question is sent and not sent by the station. Remember that there is a classic quote, a moment does not come up, the effect is: gifts more, in the end who sent may not have any impression, but who did not send but remember clearly. Therefore, the courtesy of good customer maintenance is a common marketing strategy. The object of the gift, must be new and old customers or target customers, potential customers. The scope of delivery depends on your financial strength, business needs and gift value. Of course, to the grassroots webmaster, especially local portals or industry sites, to focus on financial resources to do big things is a wise choice, wide net may not be able to fish more, to find the right people can do.

(2) What questions to send? The question is worth considering. The moon cake is of course the first choice, but it is difficult to have new ideas, and will be excessive packaging and product shelf life tired. We notice that the business people are very smart, know that customers receive more moon cakes, to send bread shop card, the face value of 100 yuan, in fact, 78 percent can get, convenient and generous, but also to meet the needs of customers. Has the strength stationmaster may consider. The truth and said that the real key to achieve the profitability of the site is not much, if unable to bear this expenditure, may wish to choose to send blessing message it, this will not cost a few money, but to pay attention to one is the time to catch up early, do not wait for the short message rolling heap, the effect Second, SMS content should be appropriate, if the ability to original best, such as the old secret net a friend to the customer's message to the customer name or business name as the material, a person to write a "Tibetan poem", presumably very to the force. Of course, if it is a national website, more customers, make some discount, buy two send a, integral exchange, seconds kill VIP permissions, send virtual coins, business joint marketing activities are also ideal.

(3) How to send the question? Since it is a gift, it must be polite to serve. You can't always call a customer by phone: Mid-Autumn Festival to send you a box of mooncakes, you have time to come to take. We all have a good face, I believe that most customers will not be a little bit of your gift. The old secretary thinks good things must be done well, gifts will be sent to. Personal visit of course is the best choice, if more customers, it may be divided into several levels, some in person run, and some open a list entrusted to express company attached a thank-you note, save time and effort. In fact, many courier companies themselves in the promotion of cakes and other gifts, directly to contact them, you can send express fee has been skipped. There is now mobile companies have to engage in business cooperation, with the two-dimensional text messages can be directly to the merchants to redeem shopping cards, so that the two-dimensional code attached to the blessing of the message after the OK, but also save time and effort.

The wind of gift giving is not long, but it is not easy to avoid. Thinking of these, I hope to inspire you. This article from the old secret net www.caiyes.cn original, in this wish everybody happy mid-Autumn festival, family Happiness, the cause developed, the financial resources widely.