The problem that the profession talent net obtains the user must ponder

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Industry Talent Network as a professional recruitment site, relative to other types of talent network, the development of the difficulty is relatively large. Whether in the rich position, or the extent of the region, it is difficult to compete with the comprehensive network of talents and regional talent network. But this is not to negate the advantages of the industry talent Network, industry talent network can reach the depth and subdivision, but also other types of Web sites can not be.

Local talent Network, comprehensive talent network to obtain users can be advertised through a large area of advertising, but the industry talent network due to the dispersed personnel, so in the acquisition of users this problem, it is necessary after careful thinking will not let the promotion of less effort, did a lot of work.

1, the target group is large enough

This is the first question to consider, directly related to whether the project was established. Of course, from the range you are prepared to start, perhaps you want to do is a city, or a province, or even the whole country. For example, I do is the Beijing hotel talent recruitment. Then I have to estimate the number of hotels in Beijing, the number of people, mobility is not big, the most important thing is how big the demand each month. To determine whether the project is established.

2, the industry is unique characteristics

In the choice of industry, it is best to choose the more characteristics of the industry better. What is the characteristic? It is easier to become the ideal career in others ' hearts. For example, stewardess, host, actor, SEO and so on need to have certain qualifications or technical conditions to do, and not casually inexperienced people can do, do a few days to jump to the industry to change, such industry human resources floating too large, bad operation. Of course, if the industry can have a better space for promotion, it is worth doing. After all, people go to high places, a promotion of space is the industry is a large number of ambitious aspirations of the industry.

3. Whether the target group has a gathering place

Above said, the industry talent network because of the reasons for the spread of talent, can not be as local talent network, comprehensive talent network to promote publicity as large as possible, because the probability of hitting the target group is too small will cause a huge cost of waste. Therefore, it is necessary to choose from the gathering place, choose the target group density of the larger areas to promote. Of course, this gathering place is not only on the ground, but also on the Internet. This can be considered from the place of residence of the relevant professional person, or can be promoted near the professional technical school or cooperate directly with them. There is a number of professional forums on the web, portal promotion. If you choose a place where the industry finds it hard to find an aggregation, the promotion of the project will greatly hamper the development of the site.

4. Whether the target group has common behavior interest

Of course, the congregation cannot be found or can be obtained from other places. This requires a thorough understanding of the industry's user base to extract their specific interests or behaviors. For example, you do is a SEO talent network, then the video site to see the type of video SEO types of people are basically targeted users, people who focus on well-known SEO people are also targeted users, hair outside the chain is also targeted users, Baidu SEO related words users are also targeted users and so on. This can be obtained by careful observation. When you get there, it's about whether you can get traffic from it.

5. Whether the target group has common needs

Another good way to assemble target groups is to find their needs. For example, chefs will study recipes, SEO will study new technologies, waiters need etiquette knowledge and so on. Indirect access to traffic by providing knowledge to the target user is also a stable and fast way.

The future of the industry site is getting better, but how to get the flow from the vast sea of humanity, but also need to go through some efforts. This article by the Beijing waiter recruitment http://www.wlgjjyjt.cn release, reprint please specify.