The problems in the construction and popularization of the small and medium-sized enterprises establishing the website

A lot of traditional enterprise website construction content propaganda, maintenance on the cost of investment is not enough, there are new content to add pages, do not update when idle aside. From the marketing point of view, most of the corporate site is a façade project, the actual sales and market analysis without any help. Valuable sites should provide some basic information, such as how many people look at your site, whether they are interested or passing, what is the most concerned, what they would like to get ... The importance of these elements is self-evident to policymakers.

In the process of providing SEM services, it is not recommended that the enterprise's website be a one-time investment. Should make full use of the advantages of network marketing, the Enterprise brand and the final product promotion, so as to maximize the interests of enterprises.

The construction of small and medium sized enterprises is an important part of implementing the informatization of Small and medium-sized enterprises, it is necessary to push the informatization of small and medium-sized enterprises to take the new industrial road, and the network of goods or services is the wise choice to adapt to the enterprise. The purpose of the small and medium-sized Enterprise website construction is to provide people with an online publicity window, but also to realize the breakthrough of information, so far, small and medium-sized enterprises have basically established their own website, but still some small and medium-sized enterprises still do not recognize the importance of website construction, This article has established the website the small and medium-sized enterprise in the website construction and the promotion faces the question and the countermeasure carries on the superficial analysis:

The website information does not update or update is not timely, you will find a lot of small and medium enterprises when the website is published, after a long time or what kind of contact has changed, there is no update, some customers want to contact you may not be too convenient, will generally turn to your competitors and cooperation. Small and medium-sized enterprises due to the small amount of information, the site's later maintenance is not too complex, basically a few days to update, it can, including the industry news, corporate news, product promotions and other information updates. Industry news can be directly to the relevant industry website reproduced, the company's news is not much need for literary grace, the actual record of the detailed situation, the product display page as much as possible to the product detailed description, to be meticulous, customers see the explanation can be basically understood. When appropriate, you can make corresponding topics, such as Mooncake Enterprises, in the mid-Autumn period can produce related themes, combined with the sales market within the scope of some advertising, product sales have a great help.

Second, the service single, did not do with the customer simple interaction, small and medium-sized enterprises to be in the product or service display up and down, the site to the first impression of visitors is clear, what our company is to do, what products or services is our advantage, the need for our products how to quickly contact us, do not let visitors touch the mind, This needs to be in the site when the need to set up the column section reasonable, to the viewer a good user experience. Generally have such a plate, the company profile, product display, contact us, online message, corporate news, corporate features, etc., to enrich the content, the overall framework is completed. At the same time may according to the visitor's feedback and the related personnel's suggestion carries on the appropriate modification, achieves for the customer sake.

Third, the promotion of the intensity is not enough, some enterprises even their own internal people do not know the site's address, and, what is more, one time I found a company in the product publicity material on the company's web site is wrong, and the wrong time has been long, but still not corrected over. Web site is the trademarks of enterprises on the Internet, enterprises in the business card, product manuals and other promotional materials must play on their own web site, at the same time to tie lines under the line to promote various channels, including the current popular corporate blog promotion, in the participation or organization of industry activities to focus on promotion and so on Published some quality industry soft wen, this point we can brainstorm, the understanding of this industry, should be able to write such a soft text to expand influence.

Four, there is no right amount of capital investment, no personnel to special maintenance. In fact, SME website construction and maintenance investment will not be much, including computers and other equipment, personnel wages and other inputs, the general situation of one or two people dedicated maintenance is enough, their work is mainly the promotion of the website and customer service, Web site technology-related issues can be made by the network company to help solve the site, a small number of forces to open up the online market , can excavate the on-line potential customer, simultaneously increased the enterprise image propaganda and so on, but these value is far surpasses the original capital investment. Now some small and medium-sized enterprises do better, equipped with specialized personnel to carry out online sales, there is a friend of the company is so, they mainly do a product investment, due to the importance of online investment, website promotion of the strength of the online customers to bring profits is quite considerable, this is a good example.

Just a simple chat, the problem is not all pointed out, but the above problem is basically solved, the significance of the SME website construction is shown, the premise of enterprise investment is profit can be earned, the investment site construction is also better help enterprises to expand the online market, at the same time promote the corporate image to enhance the brand's visibility, These are for the development of small and medium-sized enterprises to provide the impetus, the State vigorously promote the information construction of small and medium-sized enterprises, the purpose is to activate the management thinking of small and medium-sized enterprises, the traditional market and online market combined to improve the economic benefits of SMEs.

The Blue Branch network 2009.11.12 Small and medium-sized enterprise in the website construction and the website promotion encounters the question, may consult us free. qq:34161956

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