The problems of e-commerce platform in defending rights

Taobao has never condoned the sale of fake, contrary to online shopping can be the entire transaction process to retain, as long as the sale of false can find out where the source, so that integrity directly produce value. Online shopping may be the best way to crack down on fakes. "27th afternoon, Alibaba Group chairman of the Board of Directors, Ma Yun in Hangzhou, in response to the recent doubts about Taobao sales, and the first public Taobao in recent years to defend the rights of the details.

Ma said that fakes do not bring more profits, but just hit the Taobao model of the two Life gate. "Buyers because of the loss of fakes, sellers of the store because of the loss of credibility can not go on, these two consequences will be Taobao's life." ”

According to the introduction, in Taobao, consumers can 24 hours at any time through the network to report rights and inquiries complaints progress. 2009, Taobao will "the burden of proof inverted" into the general consumer areas, the introduction of "buyer complaints, Sellers proof" system, reducing the difficulty of consumer groups rights. From 2010 onwards, Taobao has invested 300 million yuan consumer Protection fund, consumers in Taobao shopping disputes, failed to reach effective negotiations with sellers, by the Taobao first cushion compensation.

Taobao's number of members reached 370 million in 2010, with more than 60 million visitors a day, according to the data released by Taobao. 2010 year, Taobao received and handled 2.16 million consumer rights complaints, accounting for the total number of Taobao transactions six out of 10,000.

Taobao's complaint volume is far below the online market complaints. Fake sales are not due to the existence of online shopping, it is offline business model has been a ' cancer '. As long as traceability, the cost of crime is high, the problem of fakes may be solved. The transparency of e-commerce allows fakes to be seen more clearly. Ma said.

According to the introduction, 2010 Taobao staff Total is 4100 people, including 2000 full-time responsible for rights. Taobao 2010 year to deal with more than 14 million infringing products, the penalties of more than 590,000 sellers.

"This is probably the largest in China and even the world's largest corporate advocacy groups, which can also be seen Taobao in order to fight against the cost of protecting rights." Ma said.

Talking about E-commerce platform in the rights of the problem encountered, Ma said, Taobao can trace the origin of the sale of false, but there is no law enforcement rights. "Online shopping in the fake like a person on the face of the leper, I hope the relevant departments to strengthen law enforcement, we found this leper, the leper dug out, otherwise the trouble will be more and more big." ”