The problems of mobile SNS in China's telecom industry

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According to the October 2009 Cnnic released "2009 China Mobile Internet and 3G User Survey Report" shows that the type of Web site via mobile phone (Figure 2) and the main website of mobile internet stickiness contrast (Figure 3) is as follows:

Figure 2 shows that the current number of mobile phone users visit the largest portal is Tencent network, there are 54. 2% of mobile phone users. SNS website mobile phone network and happy development in recent years, the former user share slightly higher than net, to 6. Gros。

From Figure 3 know, has launched mobile SNS service, whether it is to provide Internet integrated services Tencent, Baidu, Google, or to provide professional SNS service, NET, network, mobile phone users have more than the frequency of daily use of the Chinese mobile portal-Mobile Dream Network, which, The number of mobile phone users using Tencent and Baidu has surpassed the mobile dream network.

China Mobile 139 community since May 2009 opened, although the August has been transformed into micro-blog, enhanced interactivity, but the current development is still not ideal, the number of registered users far less than happy net and net. The main reasons for analysis are: first, the content and application and NET, campus and other SNS community compared to the degree of homogeneity, the user stickiness is not enough; second, mobile 139 community Business Open the latest, the face has been open two years of professional SNS website, net, and has 1 billion registered users of Tencent, There are big problems in the transfer cost of users.

From the current situation of domestic SNS development, although the professional SNS website sticks together a large number of users, but the service homogeneity is serious, the profit mode mainly takes "the interactive game + advertisement" primarily, faces the product lacks the sustainable innovation ability, how will the line has the user value to turn to the line inferior question, This can be used as a breakthrough for mobile operators to develop SNS. The complexity of mobile SNS system decides that it grows up in the competition environment of the mobile operator, SNS service provider, mobile terminal manufacturer and so on, which brings a great challenge to the development of SNS of our mobile operators.

Analysis of complex network characteristics of mobile SNS

Because mobile SNS has complex network characteristics and complex information system characteristics of the Internet, mobile SNS Portal and users form a complex network, and some SNS portals are some central nodes in this complex network, and the link of user accessing portal is the edge of this network. According to the complex network fitness model of Bianconi and Barabasi, the probability of the priority connection is proportional to the number of links and the adaptability of the nodes, and if a node that enters the network has a higher adaptability, then in a competitive environment, the node is likely to gain more edge in the subsequent network evolution process. , it can be seen that the first open SNS portal in attracting users, although there is a leading edge, after the emergence of the portal, such as China Mobile 139 communities to win in the competition, it must enhance its adaptability. The adaptability here can be understood as the ability of mobile 139 communities to provide content and applications that attract users to use it in relation to other SNS portals.

According to the adaptability, the adaptability of complex information system can be divided into two kinds: adaptability of user interaction and adaptability to other systems. The first kind of adaptability makes the behavior of the modeless operation between multiple users of the original parallel relationship become a mode (personalization), aggregation (group effect), Non-linear (direct interaction, or through the statistical effect of group effects on individuals), so that the system has a self-organizing network formation mechanism and the emergence of various mechanisms, SNS itself has the first kind of adaptability; the second kind of adaptability broke the boundary between the system, so that fragmented, fragmented information systems can work together, so that the system has a similar system within the complex network evolution dynamic mechanism, in a large number of systems, similar to the social structure of the low coupling degree, A more flexible virtual composite system (a large number of hybrid assembly systems based on Web APIs), programmable Web services, and systems oriented to programmable Web services have a second class of adaptability. This article comes from vs versus platform download http://www. Vsxiazai. com