The process and achievement of social local mobile model in Shunyi community

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Preface: This period we interviewed is the Shunyi Community network stationmaster QI. This interview, Qi Webmaster to share a lot of, such as the development of the Web site business model, community-oriented e-commerce, and local Habitat Committee to create site columns, discount card distribution, as well as offline activities, and so on, hoping to give other owners to take some advice.

Moderator: Shunyi Community network webmaster Qi Hello, welcome to our KINGCMS interview section, first of all, please introduce yourself and your story with the website.

QI: Hello everyone, I am shunyi Community network Webmaster qi, net name Warning4. First of all, thank Kingcms for this interview column, so that I can communicate with you. Shunyi Community Network from the beginning of 2007 to now experienced a number of revisions, multiple integration, through the continuous improvement of team members and efforts have finally been recognized by the vast numbers of netizens. At present, the site and district Public Security Bureau, more than 30 neighborhood committees, and the Committee are cooperating. Merchant this piece we currently contracted the cooperation merchant altogether is more than 100. In fact, the idea of building this station at the end of 05, when the idea is very simple, China's only 100 million netizens created countless legends, countless impossible. But at that time, I did not graduate from the University of that ability, so the goal is to do small, intend to do a regional site. Why choose to do a regional site, because I put the local portal site in the media industry. The media industry is currently in the form of television, paper media, outdoor media, and internet media. Compared with the high cost of TV media construction, low interactivity; paper media, my definition of paper media is about 5 years will be depressed to a certain extent; outdoor media, high cost feedback back to the trouble, and network media low-cost, interactive, and several other media can be done online media. Another point is that now the mainstream consumer groups have gradually come to the age of generation, the era, and the older, the traditional media attention is not high, in the media industry network has a great advantage.

Last week I just had a meal with Tencent Weibo's Jijun, Chongqing 6, and the cool one. Put forward the most recent noisy a relatively hot word "Solomo". Local media have been trying to find out how local community sites survive? Combined with my experience of running the Shunyi Community network for so long, I will talk to you today about how to do e-commerce in community network, just humble opinion, hope that the more experienced webmaster to communicate with each other a lot.

First, say 1th: Who in the network can count community e-commerce? Wei Feng Network, local community Consumer-to-consumer Network Shopping section, Mushroom Street, Amoy links, Amoy satisfaction, the public comments, and so on, these I think is community e-commerce. We can understand e-commerce, high quality content community self-built e-commerce, localization of large commodity e-commerce platform, local community consumer-to-consumer pseudo Electricity distribution center, high conversion rate of social Word-of-mouth Community Shopping Guide, based on Community traffic Services group buying. And I understand the place (vertical) website Electric quotient: (1), the Local service class product's electronic commerce, brings the online consumer to the shop. (2), the traffic of the Business-to-consumer and Consumer-to-consumer is imported into the graft. See what you want to buy, look at it before you buy it. In other words, the community or local site, vertical site of the electricity quotient, in the final analysis of the traditional industry services. 1, non-standard, experience, the high value of large consumption. such as home products, housing, high-value services, 2, the standard type, fast, fashion type. such as clothing, home appliances digital products, cosmetics, beer and skittles, such as fast Service (group purchase). With the above analysis, we then made another adjustment to the website.

Second, what I have just shared with you is how we can e-commerce, and now I want to talk about the crisis and opportunity that we are facing in the new year. (1) In the previous development we encountered the problem of personnel, staff capacity is not high, good technical staff can not recruit, not to provide quality services to businesses, most businesses do not understand the network, do not recognize the network, need to cultivate. (2) and our business is eroded, from which aspects can be reflected? local site and vertical site of the rush, the local site faced with a large portal competition, such as the buckle of the big a net, Big B nets and so on, business and group buying network of the fighting, do not comply with the competition rules, and do classified information field, there is to face 58 market, Bai, and local media also began to rob the network market. As a grassroots webmaster, we face the biggest problem is the lack of professional talent, but the cost of cultivation is too high, but also very easy to keep people. Some of the big sites pay to dig people, entrepreneurial teams simply can not provide competitiveness, and the local Web site business is very complex, the cost of training is too high.

Our Shunyi Community Network has a product called the favorable card, is we do a different industry alliance project. We Shunyi Community Network for each business to provide a shop to show the platform, but the business to give us a discount, so that our friends get concessions, this project we now have more than 110 cooperative businesses, in fact, we can do 500, 1000, Because we have to do more than 100 of the current only two months of time. Why didn't it continue to increase? Staff turnover, personal ability, and the entire project team did not have a systematic construction, this is what I have just said about the talent problem.

Even speaking of this favorable card, I would like to say that the "brand space" of our site, this project is from the beginning of last year, we have not vigorously to do, that is because of limited personnel. We have now found two banks, and their heads are interested in our project, and our favorable card may become a bank card and realize the integration function after the year. Merchants that piece of consumption through the mobile phone can also give members alluvial points, members through the mobile phone can also be implemented to view the points, check the card number, do not have to carry a membership card at any time.

(3) Continue to say that the crisis, and then some of the problems is the government, the government in recent years, the supervision is more and more stringent, long management, network security, and so on, news and explosive power time is strictly controlled, I was not invited to tea. Another is that, now the general business single, extensive management, team organization building Weak, are our Shunyi community network before the problem faced. But now we are resisting, the urban life consumption peak with 80, the arrival of a, traditional media decline, bring huge market space. Traditional productive enterprises will not network marketing, take us to Haier to do an activity to say it, the first time to do activities for Haier, when we arrived at the scene only 20来 people. With the systematic construction of our team, the site continues to integrate, now every activity is very hot. and the current business in our advertising is also very direct, before the beginning of the time, small businesses are always concerned: I give you advertising fees, ads have how many clicks Ah, after the number of ads to call me, how many people are through the site ads to our consumption? Wait a series of questions, these are to let us have a headache.

Third, the solution, resisting must first. In response to these crises, I would like to share is that the content of the firm to establish their own core advantages (selected industry, solid content, customer satisfaction survey, relationship maintenance). Gradually set up to adapt to their own development of the organization structure, from small and large, do not biting, before our site at the same time three products, the end can only reluctantly choose one. The sale aspect grasps big to prevent small to do 20, 80 rule. Vertical products to feed themselves for the early standards, and constantly provide value to users, and the government in harmony.

Moderator: The website has experienced many times the revision and the conformity, can say in detail? How to adjust?

QI: Our main revision is to consider the user experience, the page layout on the change of many times. We started out last year with wired activities and parties every week. At each party we will adopt some netizens ' opinions and suggestions, then come back to assign work, even if they think it is a very good change, netizens say no, also destroy redo. Our main concern is the users of our products and suggestions, users feedback the most is the content of the site and the advantages of the card this block. For example, sometimes netizens will directly through QQ, telephone or forum to tell us directly which merchants did not comply with the rules to the corresponding discount, we will notify the merchant in the first time, if not changed, immediately terminate the contract.

Content building this piece, we started from the development of hobbies. We started to build a QQ group, and then call users to join. is interested in the QQ group, then the User Guide to our forum. Up to now we have more than 60 QQ groups. We QQ group management from the development of loyal netizens began.

Moderator: The site and the District Public Security Bureau, more than 30 neighborhood committees, and the Committee's cooperation, how to unfold?

QI: Working with the District Public Security Bureau, we started with the community. Because we first contacted the Community Neighborhood Committee Joint Community Forum, residents can reflect in the section of the community some residents encountered problems. Residents of the Committee will see the information after the first time to give and reply, and arrange the relevant personnel to solve, our local television stations have also been reported. Then with this case, our local branch of the network of the brigade to find us, so we have jointly organized a network of interactive forum. At that time, there are three police stations to do the pilot, the police station has a special person responsible for the police bulletin, if there are users in the area reflects the problem, the relevant responsible person will also give the answer and resolution. This piece of the district, we started from the Community Youth exchange, in fact, this is also according to the Beijing municipal government documents, each district will set up youth Exchange organization, and we as Shunyi District the largest network media platform and Cooperation, launched the online Youth Exchange column, through this column to provide local youth more valuable services, Signing ceremony The city's leaders also participated in the presence of strong support, we are now planning next year, the first product of youth exchange, the district of the public-enterprise youth dating column.

Moderator: How did you think of the Community Neighborhood Committee Joint Community Forum, when you go to find them to discuss cooperation when there is no difficulty, or hit?

QI: Since we are located in the Community network, is to start from the community, we started to find some residents ' committees to talk about, many directors do not understand how these should operate, so did not get a lot of support. Until we find our victory in the neighborhood, the director understand and very support, the victory of the neighborhood is Beijing Shunyi District only a city-level praise of the neighborhood, we are from the victory of the neighborhood Committee began to do, and then get the other neighborhood committee recognition.

This year 11 we also have a performance in the local mall's ground square, more than 30 neighborhood committees have participated, and have rehearsed in advance, very positive. Finally, due to time constraints, we cut off One-third of the program. and offline activities also with the Neighbourhood Committee to do two session of the flea market, the two activities are in the local New World department stores and Gan Jia Kou shopping malls, at the time of 100 stalls are all booked. In fact, the flea market is every netizen has its own idle items, keep occupy the place, still a pity, we also have online this article trading plate, but a lot of netizens feel trouble, time is not arranged, so we organized the line of idle goods trading.

Moderator: Let's go on to say the activities under the line, first of all, you said before the performance bar. How is it planned? How many members are there? Is there a sponsor?

QI: Our company has a special meeting performance planning Commissioner, and he in Beijing host contest are won, is our temporary set up a project team, we discuss the planning. Planned for the purpose of celebrating the National day of the motherland. The participation of more than 300 actors on the day, actors are community residents, as well as the neighborhood committee of their own dance team, these are the community's own organization. The audience's words can not be counted, very hot, our activities are not invited to sponsor, all the funds are our own. Before the event, we did not do any publicity, because it is also in cooperation with the Habitat Committee, each community to do their own propaganda work.

Moderator: Well, let's get down to the car club. Is this your own organization?

QI: Car Club, Car Club we just started. Before I personally do, the members are like to modify the car, including myself also like to modify cars, like parties. Now through the Merchant Alliance, through the favorable card, I want to get the car friends to do it. Because of this, some businesses can also through the car friends for more car friends to serve, so that profits, and bicycle can also benefit. So the next few days we will have a car friends party, formally set up a car club. Because of our current cooperation business, there is a car 4S shop. 4S offers preferential maintenance, even free maintenance. Provide preferential, insurance business, test drive. And these netizens can get the benefit, the merchant also can achieve the propaganda own goal.

Moderator: Remember the first event of the website organization?

QI: Of course, remember, the organization's first activity or site has just been established, activity is content, is a kind of display. The first time I organized the event is a post, the site did not have much traffic. The first party we only have 4 people, hehe. The Web site is the combination of online and offline, online is the post content, and use their own advertising to publicize their own. Increase the site of netizens and QQ group of netizens. In the net friend unceasing gathering, develops the new active member. Then cultivate the website star member. With star members to attract other new members, together with the offline and business activities organized, but also wired under a variety of interest activities to promote their own website, the effect is very good, and can be sticky members.

Moderator: I see the website has a "Shunyi Group official Network", combined with community E-commerce said this bar, how to create, start?

QI: Well, buy this product is staged, we have to keep up with the pace of the times, last year I began to do group buying. I just do when and staff said, this is a phased product, by the end of 2011, will want to house the same, there is a big shuffle, we have to grasp this product. After the creation of a variety of network fraud has appeared, and now Alipay also through the payment method to the national group buying site did pay restrictions, did not pay in time. So I worked hard to cultivate a year of group buying sales staff have to give up, after years we intend to close the project. Group buying this project, we have a total of 119 times, which failed also have, mainly our own internal operation problems, coupled with the market this piece we did not do a good job, so ready to close. The market competition is too intense I just want to put more energy on the community E-commerce, agglutination strength. The local community network has the crisis also has the opportunity, lets the website be more competitive is grasps the good opportunity. In the group buy this piece I do not have much experience, I have the experience of failure, business settlement issues, business reputation issues. For example, the food class of a heard is to buy, attitude will be bad, or even delay the serving time, and some clearly have a position, but told buy to the no location. Then there is their own staff's sense of service must be strong, business contract information to be clear.

Moderator: Talk about the current local portals have opportunities and how to grasp these opportunities.

QI: Well, I've talked about the opportunities of the local community network before, and here's a summary. 1, urbanization continues to expand, urban living consumption with the after the arrival of the 2, the traditional production enterprises will not network marketing, business and services more space, 3, the decline of traditional media, bringing huge market space, 4, the capacity of each service organization bottlenecks, differentiation opportunities exist forever.

The above is our opportunity, but how to seize it? The network has been circulating for a long time, the content is king. 1, the content of the firm to establish their core strengths; 2, gradually set up to adapt to their own development of the organizational structure, from small to large, to do their best; 4, vertical products to feed their own early standards; 5, to provide value for the enterprise goals, and constantly provide value to their users, The formation of a diversified product system; 6, and finally, must be in harmony with the government.

Moderator: How many Members do you have in your team, and how do you work together? Before you also mentioned that there are some problems in management, then how you will solve, share the management of some ideas.

QI: Our team currently has 11 persons, mainly has the Operation Department, the technical department, the editorial Office, the business Department, the finance department. Management in fact, we also do not have a fundamental solution, we for the business services, businesses do not keep up, the service is not up to, can not timely feedback back to the merchant information, so can not respond promptly and solve the problem. This can not reach the recognition of businesses, businesses will not be very web site, will not try to promote and support the site, so that users can not get better service, so that is a dead cycle, and eventually died. What we are doing now is to cultivate talents, cultivate a team atmosphere and build a corporate culture. Although there will be a loss of staff, but we have to do it, a good system is very important, these are talking about business management; I was just beginning to discover these problems and solve these problems, I started from the systematic construction, reasonable staff career planning, to staff and team members planning the future, Planning dreams, Improve their motivation and enthusiasm, this is my career management system; reasonable arrangement of staff working hours to provide work efficiency and quality of work, and their professional knowledge and service awareness of training, this we do performance management system; and then, there is a future, there are dreams, we have to do things, What can we get? First give the employee the hope, tell them, what are they doing? What's going to happen? This is the salary management system that I have been perfecting. Our team is a light salary, in fact, there are many, not one sentence can be said clearly, in short, team building is very important.

Moderator: We are close to the end of the interview, and finally a summary, the current situation of the site? Future development plans?

QI: Our current annual income is close to million, revenue comes from advertising, brand space, favorable cards, and some deep network impact projects, brand space we are from more than 300 yuan a year to 1000 yuan a year. But 70 of the businesses are very supportive of our choice of 1000 yuan, and then feel the platform is good, advertising fees are coming in succession. Deep excavation, we are now a good customer is Haier, there is our local several good wedding and furniture business. We plan activities, businesses not only to advertising fees, there will be activities and other expenses, so that the income will be higher. The website member releases the true valid information more than 30,000 (is in us this registers the valid telephone, registers the registered member to post more than 30,000), the daily release information is not many, probably more than 1000. The website last one months by hacker threat, traffic was K, before the day about 10,000 IP. Since this incident, we have a regular backup, and a period of time will go to the engine room to burn a down, here also recommends that webmaster do a good job of the site information regularly back up.

The future is a bit long, next year our plan is to continue to maintain good relations with the government, to implement the existing cooperation projects to achieve a real landing. Website as a whole, we will also enter the Solomo era with the development of the Times, community e-commerce localization development. We provide the brand space display service for the merchant, from the program will transform to the community. Mobile integration, credit card machine points, site integration, mobile integration, better for users and business services.

Moderator: Your share is very rich, thank you very much. I learned a lot, such as the community of E-commerce, Solomo business model, with the local Habitat Committee to create site columns, discount card distribution, as well as offline activities, here also wish your website better. If you are interested, you can go to Baidu search Shunyi Community Network, and Shunyi Community Network Webmaster to explore the local portal Solomo business model development, etc. (plus interviews dedicated qq:2500043843).

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