The process of optimizing service for corporate website

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I. Negotiation

Do your own SEO well-known high, you do not have to go to the enterprise to talk about site optimization projects, you may not do the project to do, but if you are not famous, then you have to run some, take the initiative to the enterprise to talk about the project. Talk about the project to pay attention to some skills, do not talk to customers some inscrutable things, business owners do not like these things, you have to talk to him about some can immediately see understand things, these things require you to be prepared beforehand, so before going to negotiate to have sufficient preparation, It is best to prepare a few enterprises to do SEO after a good profit case to the boss to see, not your own case can also print out to him to see, after reading, say your plan, the price is appropriate, the Wise boss will soon accept, my family that is to do business, So I know that as a boss I want to try new marketing tools.

Second, sorting out the keyword list of the enterprise

Collect the key word list of the enterprise one thing to be aware of is not to be bored in the room alone, so that not only will not come up with good keywords, but also make yourself crazy. So to ask some colleagues or non-industry people, "if you want to find XXXX, how do you go to search engines, you will think of what words", this will often have your unexpected effect, and sometimes these non-industry people put forward some keywords really is you can not want.

Third, extract the core keywords, produce long tail keyword

In this process we have to learn to use a number of Google and Baidu keyword analysis tools, to see the keyword heat and competitive strength, the most important is to analyze the conversion rate of these keywords how to determine these keywords, the long tail of the keyword immediately produced.

Four, optimize each page, reasonable layout of each page of the key words

The key words are based from left to right, the principle of the top to the layout, the main key in the page appeared 2 times this is appropriate, the long tail of the key words appear 5, 6 times so it can, so that will not be the search engine that is the keyword accumulation, and effectively guarantee the reasonable density of keywords.

Five, do a good job inside the website link

From the beginning of the site should consider good URL keyword presentation and page content keyword links, keyword bold to 2%-5% density to control

Six, to attract spiders before the link check

Look at whether there is a dead link in the site, recommend that you use a tool, XENU, we go to Baidu to check it can be found.

Seven, the enemy, the victorious

Before doing the website optimization, first analyzes the competitor's website, like the website structure, the link structure, the keyword layout and so on aspect, thus studies the website optimization plan

Viii. establish the external link of the website

This is a more important link, admin5 and Tianya is my most frequented place, because the link is of high quality, of course, it is best to the site content related to the site or blog to establish links. Looking for links, my principle is snapshot 5 days or more sites do not do links.

Nine, a monthly optimization report

Tracking data is very important for the next work plan, the purpose of the report is to find the problem of site optimization, so as to summarize the results and next optimization methods.

Give the report in written form to the business owner

The report to the boss to see, and analysis of optimization before and one months after the difference between optimization, if the flow up, but the consultation or order did not increase, immediately to consider the problem of transformation, to see the key word set whether there are some problems, these are to often do the work summary.

Source: Guangxi Lao Wu SEO Training

Address: http://www.gxseo.org

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