The product culture of giving force

A product to red, sometimes not too difficult. But it's really hard to be red all the time.

To want to have been red need can have a lot of things, I think, http://www.aliyun.com/zixun/aggregation/7096.html "> Product culture, can be counted as one."

The product culture here refers to the intentional creation of a cultural atmosphere that is closely related to the product, a spiritual aggregation.

After all, people are social people, people can not be separated from the group, especially in the mind, also cannot fall alone. A culture is the aggregation of people's thoughts. The links established through cultural ties are more solid. Culture is not the trend, not like the popular cold, come fast, go quickly. Its vitality is tenacious. But should be thankful, the Internet such a platform for the birth of culture brought great convenience, people's thinking is very easy on this platform to find the carrier, collision, Fusion. Once the product has its own culture, like wearing the best equipped game characters, fighting capacity can rise several levels.

For example, where the customer goods brought to the object, Sina Weibo small said, watercress radio Small said, are regarded as a model of product culture.

Where the object is needless to say, all of you know, the streets are this, with this every customer product age positioning, so that every customer prudential products brought a strong trend. Buying clothes is not important, it is important to integrate into this trend, write their own exclusive where the object, wearing every guest's clothes, dress up there are Van fan, all this seems to be so exciting, and even some companies in the written test to write the applicant's self profile of the object. It works better than any product promotion.

Sina make tiny said make very fire, and finally turned into a rotten culture, inside a variety of same sex, male male, let a person can't help a go. Of course this is a digression, but, this also reflects the cultural power from the side, like a rocket booster, the original is very hot Sina Weibo to push the day.

Watercress Radio, I like a product, most like its promotional slogan: And like the music met. Publicity with Karen Mok for endorsement, contact Karen Mok that very good "Radio Love song", let people feel very comfortable.

And watercress Radio Small said is later micro Bo after the fire, watercress Radio introduced a new way of publicity. It is based on micro-Bo said that the transformation of the micro-blog, requires that each of the novels must mention the # Watercress Radio #, which is tantamount to mandatory to put the watercress radio into the story. Have to praise, netizens wisdom is infinite. Look at the list of a variety of small said that there are many people moved, but also let people read the heart warm. But the feeling more, is those around the watercress radio unfolds the story, will this product melt into the story, lets the person be impressive.

What are you doing with all this? Regardless of the object or the novel, the most important thing is that they ultimately bring high user viscosity and high user loyalty, which is the value of product culture.

In fact, culture for products, two things are the most important. That is the tenacious vitality of culture and strong cohesion.

Tenacious vitality, can try to avoid the product as a meteor generally, hastily slipped. Many Internet products are like the flowering of a blooming, short-lived bloom will drown in the Internet frenzy. This is why said, to fire for a while, in fact, not too difficult, the use of a good idea, or different, can put the product instantly hold up. But it's fast and it falls fast. The use of products accumulated in the early period of capital, hatching product culture, create a unique cultural atmosphere, to the product firmly hold, do not let it fall.

Strong polymerization force, users can be firmly gathered around the product, but also conducive to ordinary users to the core user transformation. Product culture can make users more in-depth to learn products, using products, digging out their own things. such as the understanding of the function, the new play, the use of experience, and so on. This process allows ordinary users to accelerate into deep users, high-end users, and user churn rate can also be reduced.

Of course, product culture is not omnipotent. But with it, it does make the product more power.

Source: http://paradisefeng.com/?p=11