The product details of the Internet project

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When people are poor, the first and foremost solution is food and clothing. After solving the problem of food and clothing, the next thing to be achieved is spiritual satisfaction. Products are the same, to solve the problem for users is the problem of food and clothing, impress the user, in the emotional access to the user's empathy is the spiritual satisfaction. However, functional satisfaction and emotional satisfaction are not necessarily a matter of priority.

More and more Internet products, to provide users with a lot of good functions, to meet the needs of users. In this age of lack of belief, people have more emotional and spiritual needs. Many excellent products, capture this point, and use their own unique way, so that users feel warm.

The power of Copywriting

QQ mailbox often has some very friendly copy, one year Mother's Day copy is: "Others asked me to fly high not high." Only she, asked me to fly tired not tired. Such copywriting is a human heart.

Every guest's advertisement for a while is very hot, I was most impressed by the bus stop at the stop to see Han's endorsement of an advertisement: positive energy, no fear. This is a very ordinary advertising touched me, I always think: with positive values of the ads give people emotional satisfaction, than simple business propaganda to give people a deeper impression.

iOS once had a "wife of 12 signs" application, it requests the user evaluation of the copy as follows, this feeling like the family pet in you spoiled, quite warm. I wonder who can refuse to see such a lovely copy? This is the only application I have evaluated in the App Store.

Interaction and emotion

Good interaction also brings emotional satisfaction. I once in the Android phone using any.do when the wrong password, found that the password box around a slight jitter, a girlfriend to you like a spoiled brat feeling: Well, don't ~ by the way, Geek Park's login box will shake around Oh.

Many E-book readers will provide night mode, but QQ reading ingenuity, its night mode is through the pull-through switch. I believe many people have this kind of cable switch at home, pull the lights on, and then pull off the lights. This kind of life experience and metaphor are well integrated in the reader, also let a person miss the carefree time when childhood.

How long has it been since you've been outdoors? Recently a Amoy burner has added a function of catching butterflies, very interesting. User Login Taobao account, you can use mobile phone to catch butterflies. and product fit point is also good, but also a feeling: let the house in the home we more reflection, yes ah, how long has not been to catch butterflies? When you were a child, the time is so beautiful, perhaps should go out more. I thought I was thinking a lot, and burner with the designers, and found that it was one of their original designs.

Tencent Weibo has a blow, as long as the phone screen at the bottom of the location of the dandelion blowing a sigh of relief, white Pom will disperse, take you across the earth to all corners. Also reminds me of the primary school school on the road with the wind to the dandelion, I was really a nostalgic person. By the way, these two interactions are the most creative interactions I've seen in my personal mobile phone client in the last year.

Get users involved

Amoy burner to catch butterflies need user participation, and not every time can catch, many times the butterfly will break free to escape. The butterflies that are caught will have a corresponding discount or reward. Compared directly to the way to give him coupons, so that users participate in the work of the harvest, it is clear that the user's impression of the latter more profound, but also cherish.

Novice guidance seems to be the standard of the current app, but most users are not cold to these guides, the basic will choose to quickly turn over. I was most impressed by the micro-letter 4.0 Circle of Friends Guide, guide my avatar put up. I was thinking: Wow, this is for me to do the guide Ah, unique! The Novice guide to each application I will look closely, never a single application will be dedicated to the user a unique guide.

MIUI has a theme "Positive Energy (stereo version)" is very hot, download ranked sixth in the theme store, even if the theme is charged (1 m, equivalent to 1 yuan). One of the secrets of this hot topic is that users can customize the lock screen interface, allowing the screen to display any text they like. This is the only one by one themes I have purchased.

These emotional designs reflect the taste of the designers behind these products and the concern for humanity. I am convinced that this kind of warm human design will be more and more. I also hope that these designs will be widely disseminated, so that more people understand these products people silently pay the results.