The product manager should have a book

In the Guangzhou Research and Development department, which is hundreds of kilometers away from Tencent's Shenzhen headquarters, there is a strange man who dresses in plain, cheek thin, and speaks at a flat speed. And it's hard for media reporters to see him, but if a topic touches him, the conversation can be very smooth. And this person is Tencent's senior vice president, called "the father of the Zhangxiaolong."

Zhangxiaolong will ask his product manager for a copy of "Steve Jobs," and someone once said that if a job seeker claims to have read Kelly's runaway, the interview will be over. And as a "Mr. Zhangxiaolong," what books do you read on weekdays and how do these books affect his idea of "micro-faith"?

"Father of the Zhangxiaolong" book list

1, "out of Control"

Kelly, a former American who has been wandering in Asia for nearly 10 years, has inspired his thinking about technology in the east and ultimately leads to the ultimate proposition of philosophy. In his writings, out of control, often means that there is uncertainty, easy to make people feel uneasy, but it is precisely because of uncertainty and uncontrollable, thereby achieving the source of innovation and the cause of evolution.

In Guang-yan, product managers hand a "runaway", because Zhangxiaolong said: Do not read the "runaway" product manager, knowledge structure is incomplete. Inside the Tencent speech, Zhangxiaolong repeatedly mentioned the book inspired his product concept: not with the user to produce interactive products, is a failure of the product.

The simpler the product rules are, the more likely it is that groups can form spontaneous interactions. Products on the line, there is their own life, will be their own interaction with a large amount of users, and finally what will interact with the results, the product designers can not control.

Zhangxiaolong: Kelly's "Out of control" I recommend to a lot of people. This book is very thick, so many people do not have the patience to read it, I am also, but if we interview a college student, he told me that he read the book, I definitely hired him-but they do not know the secret. If the Internet product does not look at this book, I think knowledge is not comprehensive. He described a group effect from a biological and sociological perspective, and in general, the conclusion was that the IQ of the group was lower than that of individual IQ.

This view is not in that book, but in another book, I don't remember the title. A person in the organization, the average IQ of the organization is lower than the individual IQ, the individual IQ is higher, the group will level this IQ. For example, in micro-blogging, the more your IQ will be reduced, do you agree? You didn't see the change because you lowered it a little every day.

Quite simply, what you say on Twitter every day, you will find more and more consistent with the public, what others are saying and what you are saying. You don't talk about things that you don't understand, because you think it's abrupt and makes people uncomfortable. So the tweet is so high, write their own so low, is this reason, we desperately disregard, each other Kua two. The group has the similarity.

2, "What Science and Technology want"

Kelly introduced us to a new concept of science and technology. He argues that, as a whole, technology is not a mess of lines and metals, but a natural, life-forming system whose origins can be traced back to the initial period of life.

Zhangxiaolong to the primitive people's way of life is full of interest, spent time studying the origins of mankind, why do people walk upright, he also asked questions on the knowledge: What do primitive people use to cut nails? Wide research inside to shake a shake to have a special name: "To masturbate." This is the most primitive posture of human beings, the most primitive, experience is often the best.

Why not? Zhangxiaolong said he would be very careful to observe three or four-year-old children, he found they like to use the iphone and the ipad, because these two electronic products are easy to learn, such as on the boot, although not understand "sliding to unlock", but because the touch is human nature, they will subconsciously follow the direction of the arrow with their fingers to slide. "The simpler, the more primitive, the more humane."

3. Biography of Jobs

Inside Tencent, Zhangxiaolong is called the second Super Product manager after Ma, jobs in China. Micro-letter 4.0 was launched when Zhangxiaolong updated the micro-blog signature: The simpler, but the better. This is the German industrial Design Master Dieter Ram advocating the design concept, but also jobs "to the complex to Jane" spirit. At the beginning of the 4.0 circle of friends there was no filter, because he thought: the photos are real and not modified to reflect life.

Early in the development of micro-credit, some of the ideas are often imitated by competitors, and evolved new features, MA once asked Zhangxiaolong: is not to do refinement, lest others do those we do not think of the function. Zhang resolutely denied, he said: only to achieve minimalism, can not be surpassed. A former member of the Micro-trust team revealed that the micro-letter of each version of the design, Zhangxiaolong will encourage everyone to add first, and then subtraction, "Now you are using a function, it is likely that we cut more than 300 functions left behind." "he said.

Micro-letter Boot screen, at first made a lot of plans, we are more inclined to two people standing in front of the Earth, Zhangxiaolong insist on a person, otherwise unable to convey the purpose of this application: People are very lonely, so need to communicate.

The circle of Friends is also a very minimalist product, its main color is blue-gray, which is Zhang Xiaolongping often wear T-shirt and the color of the Canton Institute office. Take a picture, click the top Right camera button, write plain text, long press the camera button on the upper right corner, this feature many users did not know at first. "Hold the words" function is also, when speaking, in fact, press three seconds can be released. But Zhangxiaolong never said, nor worried that the user will not use, "you find, nature can find."

4. The origin of the woman

Male-centred biologists use the doctrine of human origin from the jungle into hunting-eating carnivores to prove that women are subordinate in both physical and intellectual terms. In this respect, "The origin of women" for the first time for women in the history of human evolution, the equal status of arguing.

It opens the way for a generation to unravel the mysteries of the evolution and origins of human beings, especially women, and the answers it offers are a speculative reconstruction of the prehistoric history of the human race from the perspective of women, which is extremely revolutionary and destructive. In Zhangxiaolong's speech, he once recommended the book to the audience, saying: "If you don't have a thorough psychological study of women, you lose half the users." ”

5, "hacker"

The 25 anniversary of Steven Levy's classic masterpiece, spanning from the early the 1950s to the late 80, traces the exploits of hackers in the early days of the computer revolution, who are the smartest and most individualistic of the elite. They have the courage to take risks, to challenge the rules, and to push the world into a new direction of development.

The book updates a number of notable hackers, including Bill Gates, Mark Zuckerberg, Richard and Wozniak, and describes some of the most interesting stories from early computer research labs to the original home computers.

In Levy's writings, they are intelligent and diligent people, they are very imaginative, they find a way to solve the problem of computer engineering ingenious solution. They all have a common sense of the "hacker ethic" that is still enduring.

6. "Alien"

In "The Alien", writer Gladwell's analysis of the successful people in society has revealed a series of surprising statistics: most of the players in the Premier League were born from September to November; Bill Gates and Steve Jobs were born in 1955 years; Many of the city's most famous law firms were pioneers of Jewish descent, and most of their ancestors were living in New York's clothing industry. The Wizards of the strange, they are magical, thanks to the opportunity of the favor.

However, in addition to the opportunity, their success also needs to sire people's cultural influence. Therefore, from the book of the Alien, you can realize that the opportunity is so important to success. Gladwell for readers to point out the direction of the road to success, but how to grasp the opportunity, everyone needs to think carefully, after all, different people have different opportunities. In this book, Zhangxiaolong most appreciate the "10,000-hour law", that a person must undergo more than 10,000 hours of training to achieve a certain degree of professionalism.

7. Brief History of Information

Nowadays, as the torrent of information floods us, we are deeply troubled by information anxiety, information overload and information fatigue. But looking back on history, it's not new, and people can always think of ways to deal with it. Wikipedia, Google is one of our responses. Regardless of the attitude towards the future of information, one thing is certain: we humans are the creators of information.

As "chaos", "Feynman Biography", "More and more Fast", "Newton biography" and other best-selling books, Gleick not only in the book to restore the details of history, popular interpretation of various theories, but also vividly depicts several people not known to the public: programmable computer pioneer, beyond the era of Babbage, the first programmer, The poet Byron's female Eda Bayron, the computer science father, the day envy talented Alan Spirit, as well as the book's protagonist, the information theory father is Lloyd Shannon.

8, "Digital Utopia"

In the early the 1960s, in the eyes of the American public, computers are just cold machines in the Cold War, but by the time the Internet came in the 90, computers showed a different world--they modeled a digital utopian synergy that was the common vision of the hippies who had been most opposed to the Cold War. This book is the first book to explore this extraordinary and ironic change.

The authors dig out the little-known stories of Stewart, a pioneer in the San Francisco Bay Area, and his "global network". From 1968 to 1998, through the global survey, the global Electronic link (well) and the ultimate success of Wired magazine, Brand and his partners have long played the role of middleman in the San Francisco hippie movement and the emerging technology gathering valley.

As a result of their visionary efforts, anti-mainstream culture and technology have redefined the image of computers: computers are the weapons of liberation, computers have built a refreshing virtual community, and computers have made it possible to broaden the frontiers of society more boldly.