The product managers who have survived the misery

Ten years of life and death two boundless, busy prototype, to dawn. Sketch thousand, PRD do not know where to hide. Even if the line and how, toward the change, so XI heartbroken. Daily lead new ideas, change every day, daily busy. No words, only tears two lines. Every night brightly lit place, small pm, add class, Want to rains.

Since the emergence of the first product manager in the United States P&g (P & G) in 1927, the product management (products Management) system has gradually begun to be promoted and applied in a growing number of industries, and has also achieved widespread success.

But at home, the product manager industry is really just starting out, and many product managers have fallen into the mire of demand and design, and have even overlooked the focus of the product itself. and products related to the site, there is discussion of the focus is also interactive and design content occupy the site most of the Jiangshan. To say the reason, one, is because of the current domestic product circle confusion caused. Many product managers are transferred from another position, or from the traditional industry, inherited from the product manager this position does not have the correct understanding. And another reason is because the Product Manager system is imperfect, so that the new entrants into the industry, the focus of training are placed in the demand or design direction, the formation of the product is to do design such a mindset. And in order to let everyone on the product manager this position has the correct cognition, also in order to let the new people understand this profession and make the correct career plan to oneself, everybody is the Product Manager 3 Group, June 20, 2013 invited several guests, for everybody answer questions: Your Heart Product manager is what kind of, The real Product manager is how to embark on this no return to the Starlight Avenue!

What is the product manager about the position of the product manager, at least until now there is no uniform answer or standard. Wikipedia also has no exact answer:

The product manager's job description is still a lot different, because of the difference between the company and the person. Even in relatively uniform high-tech industries, job descriptions are very different in different companies.

"Everyone is product manager", "Networking" will not tell you that this is a need to find their own answers, the beholder, benevolent. And in the domestic product circle, generally more agree is:

1, demand Mining and analysis

2. Product strategy and development planning

3, to promote the realization of product goals

4, tracking the operation of products and improve products

5, optimize the product to achieve the closed-loop effect

Give a chestnut, product manager in the target market research, collect user needs, form commercial or market requirement documents (some companies will merge together); At the meeting, put forward the demand for the boss Group, competing for resources (human, capital, policy resources), the formation of product team; Design product features, write product documentation, Technology development, various evaluations, tests. Finally on-line, operation follow up. Discover new requirements, product iterations. is almost a complete process. The Product manager controls the entire process, and this is a need for product managers to think deeply. Rather than hold on to it.

Guests ' understanding of the Product manager first introduces the next three guests:

25 men and 6 years of age in the Internet experience 3 years of IPM experience in the current domestic vertical electric dealer IPM, has served as a cost-effective IPM

Minnie Bear: 1. Character: Low-key and arrogant

2. Attitude: User (plot) with the market (sensitive)

3. Growth: Ability and innovation

Product Manager is a high-profile product, low-key person, high profile, to prove your ambition to do products, and low-key, is for product design and teamwork;

In the user and the market, divides into two kinds of situations: 1. Being infected by the user is caused by the market, such as Windows. 2. Educate the user, exert the user's imagination, but the danger is very high, do not recommend the product manager that just get started to operate;

In the eyes of the product manager, everything is a product. Whatever your position is. On the issue of innovation, domestic companies basically rely on innovative areas to finance, or rely on innovation to occupy the market, to obtain cash flow. But the product manager is the soul of the product, every step of the product manager is critical; perhaps adding a function, minus a module, will cause immeasurable damage to the product. So even if there is innovation, the implementation of the time to reflect their own stability, so as to get attention, and then play more capacity. To learn to feel the user's plot, this is the embodiment of market sensitivity. When you feel the user, remember to take an empty cup of mind and think of yourself as SB: If I am a sb, this thing I will not use it? Always ask yourself such a question!

Amy a dream girl in Hubei, came to Shenzhen alone, worked in a public company to pay the department PM, to women's delicate and soft out of a perfect career starting point, from the Commissioner to the real PM, Amy walked all the way, hard but very satisfied.

Product Manager Manager is a complex, to have a big picture and sense of responsibility, action is more important than thinking, thinking is more important than skill, skill is more important than cognition, cognition is more important than perception, so the initial product sense comes from perception, step by step learning, practice, promotion, have failed product experience and successful product experience is the real product manager.

Grapefruit elder brother is currently a grand Sheng Senior product Manager, is responsible for the Grand mobile payment business, because the independent design mobile payment products to get the company last year's outstanding employees! In addition to responsible for the previous mobile payment items, but also in charge of the original cut off the customer O2O preferential marketing projects.

Grapefruit elder brother: a The depth understanding of industry expertise;

(b) High requirements for the performance of the product;

c The strict logic of IO flow for each system of the product;

The product requirements should depend on the specific product shape, user demand strength and the market of similar products, especially the last point, and sometimes horizontal comparison of similar products in the market focus on the optimization of their own products will also be very good.

Product managers should be down-to-earth, make full use of limited resources to create value for the team, but also need to improvise, according to market and user feedback at any time to adjust the product's function and business form, give full play to their own advantages.

How to embark on the road of product manager the first time to do is the C # development, then back to the home, can not find work, help others do the site. Others say ugly, so self-study design, and then the web design is very beautiful, functional also cattle. But a client said: I do not know how to use. So also self-study SEO and promotion, learned later, do a portal, forum, Food Network, building materials network, buy net. All of a sudden in a small town in a home to do 10 or so sites. Later, the website sold, joined the cost to do operations. Do similar, solid network, leadership also trust, and then recommend to do the Internet Product manager. Since then began the life of IPM.

Amy has more than 4 years of industry experience, has done two years of operation, the final turn of the product manager. But wrote the copy, ran the market, do have interactive, read understand code, to deal with the boss, to convince customers (strong enough); by technology back to the blame, was designed to cut corners, but will be summed up, will prevent;

The biggest benefit of a product manager doing business is copywriting, especially the media platform. Copywriting is about writing, and the logic behind the text is the knowledge of the product. Have a thorough understanding of the product, proficient in the copy of their respective, usually more to see ads, more practice lianbi, slowly on the mastery.

and pomelo brother was appointed by the company's president, the original job is data mining.

The experience of several guests is different, the product manager does not need a high threshold. In general, however, the Internet industry and related positions will receive a lot of bonus points for the position of the product manager.

Advice to the soon-to-be-made product 1. It doesn't matter, but learning is the key.

2. Do not expect your boss or people around you to help you how much, the main thing is to rely on their own;

3. Read more books, practice, a failure of the experience of more than 10 excellent ideas;

4. Go out and communicate with others not only in the work itself;

5. Rigorous. Due to the payment industry, the product is still a loophole once discovered, will directly cause the merchant or the user's capital security;

6. Steadfast. Product manager like the brain of a project team, there is a lot of work involved in project management work, so practical can better achieve the project objectives;

7. Learn at all times. No way, when the leadership of a product in the market did not want to understand the time, the first question must be the product, so always know the market on the product shape, function and market-oriented groups and their products have overlap or supplement;

8. Brutal perfection. Sometimes in order to be able to design a good product, the necessary perseverance and sacrifice is required, product managers need to be able to learn to choose between the two, which I think is an excellent product is a very important trait.

Finally, to the greatest product Manager: Chowa Lord!