The product should be the same as the Director

Scene sense is to do all the basis of products, do products should be the same as the director, consider the actor is how to walk, what lines, think the actor's expression should be what, and then to convey the theme of the expression.

about how to do product things, everyone's ideas are different, but also produces a lot of theory, a lot of models, a lot of systems. are very good, very advanced, I looked at a while feel that their internal force is not, I can not see, the mood is very bad. So, had to pick up "The complete works of Jin Yong" continue to see again. After reading, I feel a lot of calm.

So, a review of the recent see and their own mistakes, disorderly made a small summary. There is no connection, I only effortless and books.

1, the product, the first in the scene sense

Product design, no more than 3 factors: scenes, characters, tasks. That is, who, under what circumstances, what are the problems and how are you going to help them solve the problem?

Many people, no scene sense. Do not know who his users will be, and in what scenarios will need his help. There are people who know how his users need his help, but don't know where to start. For example, many people like to write a blog in their own RSS feed to add a "like I subscribe to us," I ask, if he did not subscribe to you, how he can see this sentence? If he's subscribed to you, what's the point of reading this sentence?

There is no sense of scene, like the Dragon is not found, there is a dragon sword, what is the use?

2, the product, the second in the depth of focus

The so-called, the stick sweep a large, not if the gun pick a line. Only the deeper you can get a glimpse of the Scriptures, you can be on a steady footing. And then expand in turn when possible.

This, a lot of places, many high people have done the elaboration, no longer to laughable the eggs.

3, product cool in the Geek

Geeks are a way of behaving.

Micro-letter 4.5 out of the voice chat room, when I asked Allen Zhang, I said this is resolved before the micro-group chat, voice Group chat continuous playback of that question? Allen said, not exactly. This is a fully analog walkie-talkie function, based on VoIP technology, how cool AH!

Apple is hot because everyone thinks that both the Mac and the iphone are cool devices; When Facebook was a success, because young people thought it was a cool way to socialize, it was also because people thought it was a cool way to communicate.

No one wants to use and spread a cool product! If you do products, do not add a bit of cool elements in, that, and salted fish what difference!

4, the spirit of the product is a sense of humour

Humor is an outward manifestation of "living". is to convey to the user that this product is "people" doing, is to try to eliminate the "I am in the cold machine interaction" feeling. Humor is to make this product seem to have love, so that users can break the heart to accept.

In many products in the minds of people, full of rational thinking, everywhere is strict logic, of course, these are very necessary. However, if the brain of these, only logic, only data, that this product is no different from the machine, the machine to do products, the results can be imagined.

Sense of humor, not necessarily in the main flow, not necessarily to vigorous. My observation is that engineers tend to be more humorous than product people, but the humor of engineers is often quenched by the product. Again the hotel housekeeper's app, there are a lot of details to let people see the details are very happy, are engineers do in, and let me ashamed for a while.

Product is the product of the person's line I, what kind of person you are, then make what kind of puppet, what kind of mind you make, the audience will feel what kind of play. Love, be careful.

Author: @kentzhu