The professional "selling powder" at the junction of Internet community

There was a time when we just log on to the Micro Bo will find a few more fans on our microblog, and their avatar is likely to be a picture of "powder, qq856xxxxx", this obsession must be sure that everyone who played Weibo has experienced. After countless times of harassment, the small weave suddenly, on such a "gray industry" has generated interest. In the end, which people are so tireless to brush powder, and selling powder than the business of rice noodle?

One veteran who had sold two years ' worth of powder (the name of the culture called him) answered my second question with a single word: "Now it is obvious that selling the powder is better than selling egg cakes." "Because since a lot of people sell the powder after the business on Taobao, the family began a brutal price war, to now, to sell 10000 fans can have about 18, it is better to sell egg cakes to money more readily." And it is because, after a few years of selling powder, er East back to a company, and then return to the life of the office workers.

"In 2011, when the Sina Weibo selling powder, brush 10,000 fans can have 2000, so one months can earn 70,000 or 80,000." "And because it is self-employed, Seoul in the sale of powder in the circle is actually only low income people, and those who have set up a studio, have dedicated customer service and marketing staff, income is far more than these." But even so, after two years of earning a house in the suburbs of Shanghai, although the area is not small but there are 100 good hundreds of thousands of, "90% of the money is relying on the sale of powder earned."

The return to the work of the East may be the peak of the one-tenth may not yet, there is a gap in the heart? The state of mind is very fine, anyway, the house has earned no worries, now out to work as a learning, enrich themselves. Er dong is also serious's university graduate, has some sober understanding to own career. Although the sale of powder is much more, but there is no technical content, no accumulation, no benefit to their growth, do a long time is just repetitive work. ”

Selling powder business does not have the threshold, the practice is to use some software batch register some vest, in order to prevent Sina Weibo bulk deletion, these vests will pay attention to each other, bulk forwarding some content, creating an active illusion; from the angle of promotion, there are machine respondents will go to "Baidu know" on the brush reply, plus some forum brush posts, SEO, Brush QQ Group, basically is machine batch + manual operation way, with time and energy exchange return.

Selling powder that more than two years, the east has a kind of he described as very "hard" life: 7 o'clock every day to get up to open the computer, to the night before 11 o'clock sleep in front of the computer, someone to find the time to reply immediately, no one to find the time to play games, see movies, travel also to carry a notebook, at any time to view and reply to customer information. Because selling powder this kind of business has no barrier and do not travel alienation of service, can make business to a large extent to see fate, customers just find you, maybe this single business is your, "customers to me to brush powder, I have no response in a minute, he may find someone else." "And as more and more people join the ranks of the sale of powder, competition is more and more fierce, coupled with the decline of Sina Weibo itself, selling the powder business more and more difficult to do, 7, 80,000 of the monthly income ladder-type decline, by August 2012 is already about 10,000." The first one to sell the powder to make money to do other business, and later joined a lot of students are just graduated, do part-time, is completely take time and energy for hard money.

"The core is always that a bunch of people, the beginning in the net brush powder, then Renren, and then Sina Weibo, every time the situation is the same: Early Bird has the worm to eat, who entered the early who earned money." ”

Who buys the powder?

A lot of people will buy powder, small make up a bit do not doubt this point, just want to know which crowd is concentrated in. Of course, the main force is some need to do network marketing practitioners, in order to give party a forwarding how much, attention to how much data and buy powder, this situation although not on the table, but the starting point is easy to understand. What about individual users?

"What people have, three-stream star model, students, corporate micro-blog, government officials, the two forced youth, are generally in million units, Chichi Brush also have." I sold the powder for so long, who was brushing the powder at a glance. What is a second-tier city bureau chief has tens of thousands of fans, a XX industry marketing staff has more than 200,000 fans, too fake, the industry practitioners are not so much. ”

"Did you brush your own microblog?"

"Well, more than 20,000 fans, 20,000 are brushed, the remaining ' more ' is true powder." ”

It's also a skill to brush fans, because viewing fans is from the newest to the oldest look (there are also limits on numbers, normal seems to be only allowed to look at the first 1000 powder), so some people are registered ID after the first brush powder and then go with the powder, with real fans to cover all the zombie powder, so at first glance all fans are true.

Le Dong said that the 2010 micro-blog just started, almost a micro-blog, as long as a little bit of identity, with a v behind the ID (then V is also relatively high-end atmospheric grade), no tens of thousands of fans are afraid to come out to greet people, so buy fans is almost a tacit understanding. Er Dong saw a wonderful flower, a middle school students to the teacher's Day gift is to the latter's microblog bought 10,000 fans.

Small series also asked if there is no entertainment star or IT Industry "star" in his brush over powder, Le Dong said he this self-employed has not touched the name of the buyer to buy powder; even those three-stream star, model is also the economic company fencing batch brush powder.

That a bunch of people, from happy net to Renren to Sina Weibo, and now Weibo is not profitable, where did they go? Now the micro-letter is also a sign of selling powder. However, since micro-letters do not emphasize the number of fans, this business can only be carried out in two scenarios: first, the need for 500 of users to open the public account, "some traditional industries to play the number of micro-letter, if by hard to save, 500 fans can be able to save him two months, so many companies are willing to go brush powder this shortcut"; Second, some marketing large, but also in order to meet the demand for advertising orders to buy powder, the more fans more likely to deal, the price will be better. However, according to the micro-letter supervision, brush powder people should no longer be able to enjoy the micro-bo era of profiteering treatment.