The profit model and promotion strategy of local tourism website

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Now people work more and more pressure, in the holidays to relax tourism has become a lot of people's first choice, there is a need to have a market, so all types of tourism site a number of a group of the emerging, which is undoubtedly the leader of the cattle network, Le road network and so on. A lot of webmaster found this cake, have set up their own travel site, but can make a small profit, the reason is still blindly follow the bandwagon, did not understand the nature of the tourism site operation. Empty city today talk about the local tourism site how to operate, highlighting the promotion method, hope to help you to achieve profitability.

I. Site Type

When we do travel websites, we need to know what information customers want to get from our website, is to find a tourist line, want to book a hotel or want to know about attractions information, but many friends at the beginning of the site, want to all of these functions together, in fact, many times the fine site is more popular than a comprehensive site, Because such web site customers are more likely to find the information they want to know.

Empty city does not recommend at the beginning of the station to the pedestrian cattle and other large sites on par, you can try to do some local tourism site, so that the competition is small, but also conducive to your targeted promotion.

Second, the profit model

In addition to those public welfare sites, the rest of the site is to profit as the goal, so only the first clear site of the profit point, it is possible to reap benefits.

1. Set up a tourism trading platform: this is to have a considerable amount of traffic in your site, you can slowly transform the site into a platform, to attract other travel sites, charge occupancy fees or request a corresponding commission. Typical representative site is the travel through train.

2. Line under the combination: This is to have their own travel company webmaster, set up a site before you can go to the local hotel or hotel sponsorship, in order to put their services hanging on the site to charge a certain membership fees.

3. Select a single service: Many sites are focused on a tourism site, such as one of the services, such as booking or hotel reservations, through discounts or sponsorship of profits, the typical representative is the ticketing world.

Iii. Promotion Methods

This is the empty city today want to give you the key to chat, because the site can be profitable, the key is whether the site can be promoted to build the visibility of the site. Words are not much said, directly on the content:

1, Video:

This is rarely mentioned a promotion method, because he has a lot of sites to promote the effect is not very good, but it is very suitable for the promotion of tourism site type. Take a video of a scenic spot that you can promote on your website, and insert the name or Web site of your website and post it to some websites like Youku. We need to know that Baidu to give these sites the weight is very high, keyword ranking will not be better than know the effect, we have to effectively use this.

2. Bid:

Every site has to do SEO this is for sure, but the cycle is relatively long, but we can not do it, so the early bidding is indispensable, here empty city does not recommend Baidu bid, because if your site overheating, then your price will be very high, this is a very big pressure on the individual, In this case can choose to search or 360来 do, a single account can save half of the money, and the unit price relative to Baidu is lower.

3, SEO:

Also mentioned above, SEO is any website must do, even if you do not need to flow from the search engine, you also need to do a good user experience, would rather spend more money, find a good optimizer or optimize the company to help you optimize the site, at least other people search sites + travel when your site can take the first two pages, This we A5 marketing can help.

4. Change Friends chain:

Although said and some large relevance of the site for a better link to the weight and flow of the site has a greater advantage, but the cost is greater, for example, you first and the cattle network to change a link, this cost ... So empty city suggest can find some traffic more website, use our website advertisement bit to change their more obvious friendship link, this is a mutually beneficial situation, we obtained we want the weight and the confidence ticket, they got the traffic.

5, integrated promotion

The travel website's customer base is more extensive, so do not need to be divided into such a small promotion platform, the vast majority of groups or forums can be promoted, in this empty city will no longer say, but it is recommended that the promotion of the best can have a system of division, specialized people responsible for specialized places, so can accumulate more resources.

6, integrated offline

In fact, the tourist attractions near the hotel, hotels and even within the tourist attractions are our good promotion places, in this place to post a prominent position of our website or site name, for the promotion of the brand has greater benefits.

Written at the end:

Tourism sites want to profit, or to do a good job of promotion, simple bidding is not a long-term solution, so why has been said that integrated marketing is very important, is this truth, rely on a single way of marketing hard to make money, and like this strong regional site, the promotion of the line is really very important, hope you webmaster do not trifles, The end of the candle.

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