The profit way and promotion method of local portal website

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Hello everybody, two days ago wrote a "company operation Navigation website profit way and promotion method", now check to see this article the rate is very high, but there are more than 100 friends added my QQ, asked me a lot of related operational issues, then I again borrow Webmaster network platform to talk about my experience of some of the local portal experience!

When it comes to the operation of local portals, I think for the webmaster network often friends are not unfamiliar, I would like to talk about the company's operation of local portal to the profit and promotion methods, of course, I do not want to say that the local portal to the profitability of several ways, how to, how to promote the methods have those, how to do, In this case, I guess this article is not attractive, because in webmaster net this article too much. So I want to take my company a project to analyze explain, this project is how to plan, how to execute, how to profit, how to promote, it is estimated that many friends will prefer. Our company operates a local portal marketing program there are many, then I this article on the analysis of a discount monthly marketing project Bar, the next issue continue to share other projects.

The feasibility study of the monthly discount plan. Our local portal site has a city discount information module, then the discount monthly is an effective way to promote the website. Through the discount monthly collection of business incentives to help businesses expose products, increase the purchasing power of users, increase the value of the return of advertising, business success, buy our ads, meaning that our site has also been successful. This is the monthly discount on our website for an executable plan.

Below is the full step of the discount monthly marketing

The first determination of the plan proposal. Including the monthly discount of the feasibility analysis, monthly investment, monthly production, monthly printing, monthly distribution, website system feedback effect, research business advertising effectiveness. This process is 1 days.

Second monthly investment. Monthly specifications are A4 paper specifications, all with the production of copper, but the cost is a little high, probably 30 pages such nails into a very exquisite city discount information monthly. Then inside is the introduction of the business discount information, which a page put five businesses advertising, then need more than 150 merchants, so the company's salesman began to work hard. Investment time is about 5 days. Hint, then the salesman looks like advertising fees directly 30%.

The production of the third monthly magazine. The monthly production is made by our company several professional designers, salesman and merchants signed an agreement, our advertising production staff and each signed the agreement of the merchant in cartography and content information to communicate to obtain advertising information, and then to the designer to make. Production time of about two days, of course, investment 5 days have begun to make, that is, investment has been made two days. This is how the process is made.

Issue of the publication of the four. The publication of the monthly newsletter is simple, to other advertising printing production company to complete, general our monthly one-month period, a period of about 20,000, and 20,000 is a relatively large amount of work, we will hand over to two printing companies to complete, printing time of about three days to complete. This is the monthly publication process.

The distribution of the monthly. The distribution of the monthly task is heavier, we specify the placement of parts to the location, such as gifts to hotels, hotels, entertainment, let them give their customers, and then some of our company dedicated full-time to the lively market distribution. This process is 3 days.

The website system feedback effect. The fifth is more important, is this, when the public see the discount monthly, want to spend, but direct consumption no discount, must send text messages to our website through mobile phone discount number, and then by SMS to the merchant's discount services. Then through this process, we probably know that the advertising effect of that business, this feedback effect is very important, related to our advertising fees for business range.

Seventh study the effectiveness of commercial advertising. The first step to the fifth step is about half a month's cycle, the remaining half of the month is the public consumption cycle, then this monthly is counted has been successfully implemented, but how the effect can be based on the sixth step to understand, analysis of commercial advertising price, for the next stage of the positioning laid the foundation.

Through the above analysis, we can see our period of profit where, where the promotion. How much profit, the following we first calculate total revenue, 150 businesses, each merchant pay is between 1000 to 2000 yuan, the guarantee is also the average of 1300 to 1500 yuan a business, meaning that the total income of this period is 200,000. Then deduct the salesman base salary and commission 70,000, design personnel thousands of, distribution personnel thousands of, monthly printing charge 50,000, and incidental expenses 10,000, then our company this period earned to 60,000. Such a scheme can achieve this income is possible, after all, this is our local portal a small plate, then this sales profit planning is such, do not know whether friends have not realized. Do not think 60,000 very few, below I tell you.

The company a period of 60,000 income less a lot we do not mention, for the time being. You listen to my analysis, you see, every discount monthly, is one of our effective way to promote, we think, every discount monthly cover are our company's portal logo, are the image of our website, to the production of our site copyright, we one months to distribute 20,000 copies, imagine, You go to the magazine to apply for a cover ad to see how much money you want to give the magazine, I think no less than tens of thousands of. So, my last word summary, with the merchant's money to help businesses advertise at the same time also free to help our company advertising promotion, but also to our company every month to bring a good tens of thousands of income. Le.

Well, the above is my previous two years in that network company to work some ideas, now has left, now began to do www.1196.net navigation site, of course, if you navigation site webmaster can also communicate with me more experience. Of course, if you need my navigation program you can apply to my website or add my QQ, we hope to meet your needs. Due to the relationship between time, temporarily written here, this article by the 1196 navigation AdSense original, starting A5, reproduced please retain the source. Thank you!