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Hello everybody, today and we discuss the way of profit and promotion of navigation website, these content is a lot of friends in my site more than a number of questions, today on the platform of webmaster network to talk about my experience of some things like this! First of all, I would like to talk about my experience, is currently in a state of separation, before a small and medium-sized network companies to work for two years, mainly responsible for the network editor, network promotion positions. So in the past two years I also learned a lot, and now share the company's operating experience.
I do not publish the name of the company, then respect the company's corporate image, I hope you understand. The company mainly manages several websites, one is the local information portal, one is the fund aspect profession website, one is the website navigation. Several sites are not small, Alexa auction in the top tens of thousands of, is a more popular site, every day IP also has more than 100,000, do it is better to do, because the flow of large, local site is good. So this local portal and the fund's industry site, I'm not going to say much more here, if you want to understand the content and operation of the enterprise in this respect, I can continue to write some feelings, today and everyone to share the navigation site of the profit and promotion methods bar, sincerely hope to help everyone!
So let's talk about how to make the navigation website profitable.
Direct advertising position to purchase income. Talk about advertising to buy everyone knows, but it is not easy to operate. has just entered the company navigation site has no traffic, of course, traffic only thousands of of the traffic for the navigation site is very few. Also always remember the project supervisor and salesman Exchange experience, site just entered a start-up phase, at present, can not be profitable, at least the salesman before the customer promotion, navigation home ads can be free trial, after the probation period, although the customer did not buy this advertisement, but the salesman put the navigation brand out of the At that time the company on this project is only a loss of profit. Every month to keep the salesman pay, but the company in this project insisted on a full two years, now the flow has gone up, the effect is constantly to customers feel. Navigation site advertising level is really a test site traffic value, if the site traffic is not valuable, then the customer will not be fooled for the second time, we all understand that the long-term is the best.
Indirect advertising position to purchase income. At that time, the business manager of our company was tough enough, daily average down to get tens of thousands of of the order, of course, this order is not cash, this order can also be said to be cash, but the company used to spend it, I still remember that our company seems to have been a long time did not change, the general work to wear overalls, In this way, customers have a good corporate image role. In the face of changing the work clothes, then our salesman found a few clothing trade enterprises, talk about the free 100 sets of work clothes list, of course, there are our company's logo, of course, we want to put a 20,000 yuan for his advertising. So say this to each other, the investment is good, this is a kind of mutually beneficial cooperation way. So we can make good use of their ability to do more things.
Intermediary income. For example, a visitor in your navigation, then you can get a certain percentage of commission, such as the website to promote the customer to training school training, then you can still get the Commission, this is the third party intermediary income. Of course, we all understand, understand, but not easy to operate, such as advertising Alliance has a lot of ads, but the webmaster is not intended to put, because the deduction you know, only better technology to operate the intermediary. In that training, I even promoted the number of clients to that training school, how do I know he really took part in training it? This is a difficult question, but we have solved the problem well here. So many times we must play the brain thinking, the idea can do.
Let's talk about the promotion Method! I'm just talking about some of the promotional methods that our company is doing, other than that.
First, we navigate the site every year and some printing advertising companies, the end of each year issued more than 100,000 of cards, the front of the card is the next year's calendar, cards on the opposite side of the three-fourths plate is our company's navigation website logo company image, One-fourth is issued the name and address of the company issued. So this one process, we can see that the issue of advertising companies here can also promote his business, but also increase the visibility of our navigation site. That's a win. Issued by the company responsible for issuing, the cost of self-care, our company is responsible for the salesman to go out on the street, this is our company's costs. Then this effect is very good, everyone can be our navigation site visitors, also does not divide into what 369 types, the Internet is our users.
The second let members promote themselves, I have heard that seems to be King Wang in which the webmaster meeting said, the best promotion is to allow users to promote their own, of course, the site will produce a set of promotional points program to allow members to promote, promote the points can be exchanged RMB and gifts, but we take the method is such as your points can now exchange 10 yuan, But if you exchange gifts, you will be able to exchange gifts worth more than 15 yuan, most of the users have chosen to exchange gifts. Of course this gift is our company and other companies in exchange for the cooperation. This will be more beneficial to the development of our company, reduce the cost of free promotion.
The third on the basis of the 2nd, we choose the gift is more close to it products, and products must be printed on our website navigation logo logo and related information, users use this gift can be more close to our web site navigation, more feelings.
Well, the above is my previous two years in that network company to work some ideas, now has left, now began to do www.1196.net navigation site, of course, if you navigation site webmaster can also communicate with me more experience. Of course, if you need my navigation program you can apply to my website or add my QQ, we hope to meet your needs. Due to the relationship between time, temporarily written here, this article by the 1196 navigation AdSense original, starting A5, reproduced please retain the source. Thank you!