The profitability of mobile internet

In the past, traditional advertising was quite difficult on the mobile Internet because the screen was small and the website was not completely designed for cell phones. These advertisers have not paid much attention to this area yet. For example, value-added services, we now see the future of the Internet many business models, will be the first to achieve large-scale digital profit realization direction, so we also see some domestic and foreign mobile Internet developers have been up and have invested a large amount Resources began to develop mobile social games, mobile games and other products. I believe the future As smartphones become more pervasive, the industry will become the strongest commercial model for mobile Internet realization. Of course, there are many future models, including mobile e-commerce, etc., are very promising. Although now look at the mobile Internet model is not clear, but also belong to the early days, we recall the same time in the PC Internet, QQ also found a very long time ago when the profit model can not find a more crucial time to go all out to do the product Well, more time to maturity, it will naturally emerge.

Previously, tiger sniffing article "Li Yue's position equals to have admitted that China Mobile and Tencent's current situation than the two years ago has been reversed," wrote Li Yue, president of China Mobile, Tencent publicly admitted to the pressure on the operator. He also said: "I hope Tencent's business will have more development, but I also hope that Tencent's business can protect the existing overall environment and protect customers' communication through law."

Ma Huateng also responded to the relationship between Tencent's mobile Internet service and operators today at the meeting and stated that Tencent hopes to start cooperation with Guangdong Mobile, Unicom and Telecommunication and try to innovate:

In fact, we have a lot of communication with the carrier communication, for example, operators from the future to the voice of the main data services, network records and capacity, in the wave of mobile Internet, need to adapt and upgrade. In the past few years, especially 5-6 years ago, our main mobile product is the mobile QQ. Unlike the current smartphones such as Apple IOS and Android 4.0, there is a mobile operating system built-in channel that uses APP's network to occupy , So in the past we used APP to directly access the Internet. In the past, we did a great deal of communication and cooperation with operators in order to optimize the network and reduce the loss of credit packages. If we do not optimize, many networks may be paralyzed, but fortunately we have done a lot of optimization. Especially after a new generation of operating system comes up, there is no need for application layer credit, maintaining the pressure of online data packets, will greatly reduce this link. In the future, we still have a lot of work with operators, operators and Internet developers a lot of relationships, we understand that a win-win relationship, not the opposite or parallel, is the relationship between the upper and lower chain, like the highway Like the car above, or commercial real estate and shops, if the store is operating better, the flow of more commercial real estate value, rent, property will also appreciate, which is the direction of win-win cooperation.

I also hope to have more cooperation with the operators here, especially those in Guangdong, in the future. Including CEOs of Guangdong Mobile, China Unicom and China Telecom. We also have communication with them. I hope to start with Guangdong and try to innovate. Some operators like South Korea and Japan including Hong Kong, China, have also started to see the world and the Internet. Service providers to do more cooperation, which are good examples, I hope in the coming year more innovation.

The following is the speech by Ma Huateng at the Guangdong Internet Conference:

Ma Huateng:

Ladies and gentlemen, friends from all walks of life, media friends, good morning!

It's my honor to attend the 2012 Guangdong Internet Conference and I am very happy to meet friends from all over the Internet in the industry here. Guangdong is an important birthplace of China's Internet. It is also a super province of the Internet and mobile Internet. Tencent has become the first group to be visited by enterprises. This is a priority attached to Guangdong's Internet. 16 years ago, Guangdong Shenzhen Data Bureau was the first city in the country to launch Internet for data business. We started Tencent four years ago in Shenzhen. The wave of the Internet has risen. Guangdong is still in the leading position in the market. By September this year, the number of mobile phone users in Guangdong reached 117 million, an increase of 11.3% and 24.86 million for 3G users, an increase of 93% over the same period of last year. Many projects started early in Guangdong. Guangdong attached great importance to the Internet and made the Internet into a new industry. 2013 is a year of rapid development of the Internet, especially with the growth rate of Android mobile phones, greatly exceeding Apple's mobile phone, mobile developers have a broader space for development. With the development of Android smartphones under NT $ 1,000, the number of smart phone users in China may reach 500 million next year.

In the past two years, 2011 and 2012, Tencent and all Internet industry partners have embraced the wave of mobile Internet.

Our views on the mobile Internet: First, Tencent will continue to focus on expanding openness in the future, but also help developers in the business as well as their own achievements. Our open platform project has been promoted for a year and a half. Initially launched on the PC Internet, we plan to promote it to the mobile Internet in the future. This year, we distributed developers total revenue reached 1 billion yuan, we will be divided into more revenue at the end of this year, when the monthly income of developers over 2 million yuan there are three. Tencent cloud platform operation for 2 years, also provide support for a large number of development platforms in big data, our daily active users more than one million developers more than 25, online more than 100,000 developers also more than 30, the overall size of the cloud platform Over 20,000 servers, next year we will continue to open the cloud platform, and to all developers to open, whether it joins our open platform, we can apply our cloud services.

In the field of mobile, next year will provide a variety of technical support for mobile developers through the cloud platform, including social content cloud storage, peer-to-peer communications, mobile data analysis, there are many categories we developed, such as SOSO High-definition street map next year will cover 80% of second-tier cities, after which these resources can provide maps to all developers. Word of mouth mobile products, because of increased functionality and commercial purposes, tend to experience the process from light to the least WeChat is Tencent's first completely based on mobile Internet development, and no PC version. We also experienced some experiences during the development process. Not long ago, we upgraded on a very popular public platform to prevent harassment. WeChat in the past, friends circle and public account open, we quickly see a lot of malicious users Or grassroots large operating companies, more enthusiastic than users, in the process we play a lot of malicious sharing of marketing content, and even some illegal hacking groups, the use of phishing sites stealing WeChat. We also act decisively and immediately collect our platform to restore order to our circle of friends and our platform.

Security in the mobile space, Android shipments in this year is a big explosion, next year is a faster growth. This will produce the same as the past 10 years PC, Windows market, security issues will be more serious. No security is like the sky, there are a lot of information on the phone, including contacts, photos, e-mail, in case of viruses, Trojans lost more than the PC, we pay more attention to cell phone security, cell phone security steward In October exceeded 200 million users, we do security is purely for security considerations, more consideration for how operators, manufacturers and application store developers and many developers to jointly build the security industry chain. We will also put these security areas open to the outside world, opening security modules to all developers and accessing our cloud security platform.

Mobile Internet profit prospects. In the past year, Internet dividends have passed for more than a decade. With explosive growth on the mobile Internet, all Internet companies must attach great importance to the mobile Internet in the future. How are they considered in the business model? We also groped for a period of time, Advertising in the mobile Internet has considerable difficulty, because the screen is small, the site is not fully designed for mobile phones, these advertisers have not paid special attention to this area. For example, value-added services, we now see the future of the Internet many business models, will be the first to achieve large-scale digital profit realization direction, so we also see some domestic and foreign mobile Internet developers have been up and have invested a large amount Resources began to develop mobile social games, mobile games and other products. I believe the future As smartphones become more pervasive, the industry will become the strongest commercial model for mobile Internet realization. Of course, there are many future models, including mobile e-commerce, etc., are very promising. Although now look at the mobile Internet model is not clear, but also belong to the early days, we recall the same time in the PC Internet, QQ also found a very long time ago when the profit model can not find a more crucial time to go all out to do the product Well, more time to maturity, it will naturally emerge.

Mobile internet service and carrier relationship. In fact, we have a lot of communication with the carrier communication, for example, operators from the future to the voice of the main data services, network records and capacity, in the wave of mobile Internet, need to adapt and upgrade. In the past few years, especially 5-6 years ago, our main mobile product is the mobile QQ. Unlike the current smartphones such as Apple IOS and Android 4.0, there is a mobile operating system built-in channel that uses APP's network to occupy , So in the past we used APP to directly access the Internet. In the past, we did a great deal of communication and cooperation with operators in order to optimize the network and reduce the loss of credit packages. If we do not optimize, many networks may be paralyzed, but fortunately we have done a lot of optimization. Especially after a new generation of operating system comes up, there is no need for application layer credit, maintaining the pressure of online data packets, will greatly reduce this link. In the future, we still have a lot of work with operators, operators and Internet developers a lot of relationships, we understand that a win-win relationship, not the opposite or parallel, is the relationship between the upper and lower chain, like the highway Like the car above, or commercial real estate and shops, if the store is operating better, the flow of more commercial real estate value, rent, property will also appreciate, which is the direction of win-win cooperation.

I also hope to have more cooperation with the operators here, especially those in Guangdong, in the future. Including CEOs of Guangdong Mobile, China Unicom and China Telecom. We also have communication with them. I hope to start with Guangdong and try to innovate. Some operators like South Korea and Japan including Hong Kong, China, have also started to see the world and the Internet. Service providers to do more cooperation, which are good examples, I hope in the coming year more innovation.