The progressive moving and pushing strategy data service of KPI reform

(reporter Shuje) "Communications industry Network," the reporter was informed exclusively, in order to find a gradual path for the KPI in the upheaval, the performance evaluation system of the provincial mobile companies has been reformed, and the KPI Evaluation index [that is, China Mobile Province (district and city) company's operating performance assessment method] has been abolished. In the overall cancellation of data Business KPI indicators at the same time, mobile at the Group data department at the same time to develop the so-called "strategic data Services", which is the core of the support of the base province.　　According to the "Communications industry newspaper" (NET) reporter understand, the current China Mobile in the provincial Strategic data business development assessment, mainly by the headquarters set up a number of key business as an alternative assessment business package, the provincial companies from the independent choice of 3 business package assessment. In the opinion of experts, because the data business of most base province is still in the start-up stage, it is still in the stage of investment at the beginning, these measures will undoubtedly benefit its popularization. But compared to the traditional KPI index, this "strategic data business" is undoubtedly a decline in the binding force, according to the "Communications industry newspaper" (NET) reporter understand that mobile group data in the issuance of this assessment at the same time, did not develop incentives and punishments, only belong to the guidance of documents.　　Therefore, compared to the previous KPI's "care", the promotion of the base province still needs to compete with other businesses, will rely more on their own quality promotion. After preliminary statistics, 26 provinces selected Reading, 19 provinces selected mm,17 province to select video, 15 province selection games, 13 provinces to choose to pay, and 9 province to select music.　　For the 6 operations of the operating base in Zhejiang, Guangdong, Shanghai, Jiangsu, Hunan, Sichuan Province, 6 provinces, their respective base business is not in their own "6 choice 3" within. In the opinion of experts, reading and MM are favored in which is the province of the company in the profit assessment under the pressure of the reality of choice, mobile phone reading due to small traffic, for 3G network dependence is not large, user audience wide. MM is due to the mobile group level positioning in the future data services, the only access to the provincial companies for the future layout, for mm favored natural naturally.