The promotion experience and practical operation strategy of building materials industry website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Last year, the work of leisure, spent half a year to write a building materials industry trade portal, after repeated consideration, the name of the site was finally named Chinese building Materials Business Network, the domain name selected for www.cbm118.com. At the end of the year, China Building Materials Business Network officially online, the first version of the website has been prepared for the time being, the rest is the network operation, so I also became the so-called webmaster.

The operating content of our website:

Do content: Every morning to update the website news, price quotes, the issue of building materials questions and answers, building materials inquiry, Hot topic, at the same time to see whether Alexa rankings upgrade, to see whether the 51yes traffic statistics have new changes.

Release information: to the well-known web site to write a blog, paste a forum, reply to news reviews, at the same time to the major classification of the site to help our customers release information, such as 58 with the city, the People's network, net and so on, the effect is still some, Because other sites in order to update the content of the site will also be transferred to the release of our information to their own website, virtually help us do some free publicity, but also will increase the site's reverse link, help to enhance the site PR value.

Advertising: At the same time we also spend money to do the promotion, that is, the so-called burning money, first on Google, to see what the actual results can bring to our site what kind of effect, but also analyze some keywords, to see which is more popular, this has the use of the site SEO optimization;

Advertise on the network above, Alimama advertisement bit also did a lot of, just start large-scale do, of course all is the website with building material slightly. Regardless of the big small probably did more than 100 website advertisement, each has done at least one weeks, one weeks down, we analyze again Alimama on each website advertisement effect, the result discovers that the expense is still more effective, the website that does not have the fame basically did not bring us any flow, Then we focus on a few well-known building materials furniture industry website advertising,

Do link: At the same time we use in other people's website to advertise at the same time contact others website Webmaster QQ and email, and they exchange friendship link, because has the interest relations, this kind of situation generally can exchange and their website to make the link possibility. In this way, the use of their PR weight value can also be the PR value of our future promotion plays a very large role.

Do optimization: Now our site is a large part of the flow from Baidu, Google,yahoo and other major well-known search engines. This benefit from our early site optimization, in our early Baidu, Google early bid promotion, we analyzed the collection of a large number of popular keywords, and then in our web program to do some optimization, after repeated optimization, the site's traffic finally has a new upgrade. Of course, because of the excessive optimization, often modify the code and other reasons by Google some of the right to punish, that period of time is very depressed, fortunately, we changed the attitude to do the station, that is to continue to adhere to content updates, the content of the king's strategy, everything back to normal.

Do submit: To DMOZ, Yahoo and other large open categories to submit their own web site, generally submitted to DMOZ's website basically can get very large collection, PR value and so on, our website is still waiting for the results.

So far we have been adhering to the content of the site update and release information, such as network promotion strategy, get the return is good, the daily site traffic is constantly improving, the major search engines included also increasing. With the passage of time and our continuous pursuit and efforts, I firmly believe that China building materials Business Network will continue to break through, really can become China's building materials industry preferred network trade platform and brand promotion portal. Come on!

In addition, through a few months of personal experience grassroots to the building Materials market promotion site, we have a lot of improvement and operation to promote experience, the next period will continue to share our experience in the offline promotion.

Author: Zesson