The promotion method of the industry Business-to-business website

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Industry web site Because of its users are a single industry group, then the promotion of the industry site as long as the industry can achieve the goal, industry promotion is divided into suppliers and buyers for the promotion of consumer-oriented products, only to do the promotion of these three aspects, Industry websites can rise rapidly in a short time. The aim of the promotion is to attract more frequent visitors, and the goal is to realize the benign cycle development of the industry website. Industry website, Kung Fu is spent in the industry.

Here we introduce the word "precision marketing" This means that our promotion is only for our potential members, potential buyers, potential consumers, and not to use the mass spam, posting methods, these methods may be because of your title and introduction of the better content to attract some one-time visitors, But it is also likely to attract competitors ' attention, more likely to pour their own brands, and even bring new competitors or hackers to the industry's web site, that would be worth the candle.

In the promotion before the completion of the content of the work, if there is no information in the station, then spend time hard to promote the visitors will therefore lose the trust of the site, and even to your industry website completely lose confidence and transfer to the arms of competitors. Also want to find an official, government departments of what kind of cooperation, if you can not cooperate, but also with them to climb a little relationship, in short, to put your industry web site to do a professional, authoritative and interactive.

One, the promotion of the supplier

Industry site as long as a large number of suppliers to release a large number of supply information, industry sites have the prerequisite for development. And a large number of suppliers are not only set up an industry site, waiting for suppliers to join. Is the need to vigorously promote, vigorously publicize, so that their own industry sites in the industry in a very well-known suppliers. The following are the common ways to promote in the industry:

1, with the industry association, you can in the shortest possible time to their own industry web site in the industry associations covered within the scope of open visibility.

2, more and more famous people in the industry contact, ask them to improve authoritative information, access to the industry's celebrities support, is critical. The industry's celebrities tend to be more people in the industry to pay attention to, as long as they do a good relationship, your site will have an intangible promotional force

3, and large-scale integrated business-to-business website cooperation, such as Alibaba. Sites under the halo of these big business-to-business sites are also being watched.

4. Attend or hold industry meetings and live on your industry website. This is your industry website authoritative, professional performance.

5, if you have newspapers and magazines in this industry, you often contribute to them. Very good grade, very can get other people's approval.

6, in the industry collection area of local media, industry newspapers, magazines to put ads.

7, the appropriate organization some netizen exchanges, such as the buyer exchanges, the supplier exchanges and so on.

8, have the ability to hold the line industry exhibition, or online trade show.

9, in the competitor's website to pull customers, the competitor here contains the major business-to-business websites. Competitors ' resources can often be transformed into their own resources.

10, analysis of the most used instant messaging tools, and then through a number of means to control the vast majority of users in the industry.

11, the network under the relevant media cooperation promotion, such as advertising, content replacement.

12, the relationship between people can be soft text to the major news sites, the major news sites are a variety of web site news sources, so this way will get more potential promotion, for the establishment of their own brand is also very beneficial.

13, through the introduction of others, and then personally door-to-door promotion

14, the Site keyword optimization, as long as the key words set reasonable, from the search engine to bring the absolute is you need customers.

Second, the promotion of buyers

I can refer to the article "How the industry business-to-business Web site attracts buyers", and there is no repetition here. It would also break the notion that "online sales are not going to work" for the guy in the industry management who didn't really receive me.

Third, consumer-oriented promotion

Product consumers can generally online products monopoly shop, the real store, wholesale market, high cultural level of the network community to find, as long as the attention collected and through the mailbox or telephone and other contact to promote it.

The above method is slightly passive, you can make a big fuss online.

1. Small gifts under the line

2. Distributing leaflets

3. Do a survey

4. Sponsoring certain activities or organizing certain activities

5 、.....

Offline method is really too much, we can refer to some of the local well-known companies can see a lot of action.

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