The promotion of private hospital blog should pay attention to which aspects

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As we all know, private hospitals because of the fierce competition in the industry, not on the ground advertising competition, the network to promote the same. At present, many private hospitals network promotion costs have been climbing a large part of the industry because of malicious competition, in order to effectively save costs, the hospital each of the surprising strokes, any kind of promotional means are added to use. Especially in the promotion of blog.

Blog promotion can be said to be in addition to competitive bidding outside the most widely used one of the means, at present many hospitals each editor may have registered several blogs, daily maintenance updates. But there is a problem, blog promotion and other ways, the real effect of the promotion is often the few, then why the same in the promotion, why most of the hospital is not see the effect? The following author according to their past experience, sorting out some of the relevant points of blog promotion, only for your reference.

1. The choice of platform is very important.

Their respective industries have a relatively suitable platform to build a blog, choose the appropriate platform to promote can play a multiplier effect. Generally speaking, private hospital to build a blog, choose 39 Health Network is the most appropriate, of course, Sina, Sohu, Baidu, Tianya, etc. because of its powerful advantages, can also consider to build a hospital blog promotion on these platforms.

2. Out of the blog to promote the idea of misunderstanding.

Many hospitals do blog promotion, has always been the idea is to set up a blog to publish advertising, the final outcome of either a blog, limited IP, or a loss, resulting in a large number of blog desolation, waste of human and material resources. To keep in mind that blogging is a need, it is unrealistic to expect a few new blogs to generate a lot of traffic. Here the author suggests, in a private hospital to build a blog on several major platforms to build a blog, like to treat their own site as well as keep him, keywords, chain, outside the chain, content and so are all need to pay attention to the place, can persist, I believe you will see the effect.

3. In what name to build a blog?

In view of this, the private hospital's blog has 2 characteristics, to the hospital brand words as the theme or regional + disease as the theme to build a blog. These 2 points can be selected, long-term adhere to, such as the blog to produce a certain degree of visibility, naturally can bring about the transformation of their own hospital effect. Here's another suggestion. can be in the name of experts to open Bo, many private hospitals have their own signature doctors, and in the local have a certain degree of visibility, we all know the power of celebrity, to open Bo experts to promote the promotion of experts on the other hand, the work of the blog can also produce a certain help.

4. How to choose Blog content?

After you have established a blog theme, you will start to maintain your blog. At present, the most common hospital blog content is related to the science of disease knowledge, if a blog is the content, that bounce rate is very high, this is very scary, especially in the audience is less than the medical industry. So what's the best way to update your blog with what content? This side of the proposed private hospital blog to the following content to operate: Popular Science articles + large Medical News + Classic cases + Reprint the current popular articles and comments (with medical related) + blog interaction (serious treatment).

5. Strong executive power is the guarantee of blog development.

After we have identified the blog platform, ideas, topics, content, this time will need to adhere to the long-term implementation of these content. Strong executive power is any hospital network marketing means success of the guarantee, especially for private hospitals blog promotion, quick success of people is not suitable to do blog promotion.

Private Hospital blog promotion need to pay attention to which aspects? The above is the author summed up some of the experience, interested members can refer to the reference. In fact, the current blog to promote the use of a more extensive place or be used to do sprocket promotion, some people use blog to do the sprocket has made great success, but also a lot of people said that Baidu recently crackdown on this piece, the use of blog sprocket promotion outweigh the gains. Here I suggest you concrete analysis of specific issues, any theory is based on practice, we do not know how the effect of practice? (This article by the Medical Network Marketing www.ysem.cn original A5, if need reprint please specify)