The promotion of professional product of network marketing strategy

Network Marketing (line Marketing or e-marketing) is based on the international Internet, using digital information and http://www.aliyun.com/zixun/aggregation/13145.html " > The interaction of Network media to assist the realization of marketing goals a new marketing approach.

1, the broad sense of network marketing

Network marketing concept of synonyms include: Online marketing, Internet marketing, online marketing, network marketing and so on. These words are all the same meaning, generally speaking, network marketing is the Internet as the main means of marketing activities.

The network marketing has the very strong practical characteristic, discovers the network marketing general method and the law from the practice, is more practical significance than the empty theory discussion. Therefore, how to define network marketing is not the most important, the key is to understand the real meaning and purpose of network marketing, that is, fully understand the Internet, the new marketing environment, using a variety of Internet tools for enterprise marketing activities to provide effective support. This is why in the network marketing research must pay attention to the network marketing practical method reason.

2, the narrow sense of network marketing

The narrow sense of network marketing refers to organizations or individuals based on open and convenient internet, products, services to do a series of business activities, so as to meet organizational or personal needs of the whole process. Network Marketing is a new type of business marketing model.

Often hear some want to engage in network marketing people confused, do not know how to do online marketing is more effective. For engaged in professional products (services) manufacturing or sales of small and medium-sized Enterprises, the network marketing strategy is really worth studying and scrutiny, blindly with some popular means of marketing, often only learned the fur and to no avail, naturally will lament no effect. In the end is not spent a lot of energy and time, that is, spent a lot of money, and pay is not proportional to get.

In response to the Century network marketing invitation, combined with some of their network marketing experience, to talk about professional products (or services) of the network marketing strategy, hoping to give network marketing peers bring some inspiration and thinking.

From the author's firsthand experience, the following network marketing methods are effective:

1. Search Engine Marketing

Search engine marketing is expensive, but doing well is really effective, so have to mention. For hot keywords, no matter how you seo on the site, some keywords can be ranked in the first few pages of the search is very good, even if you can optimize, the first three pages can not enter. Especially for very hot keywords, in the first page of Baidu is full of promotion, free is not the turn.

For small and medium-sized enterprises, how willing to pay to try, the key is how to spend money on the blade, more money flow naturally to go, but the results (or output) is not proportional to, it is possible to do two or three months you can not stand, and can not afford Ah, now the search engine is simply robbery. So how do you save as much money as possible? Here are a few points to keep in mind:

(1) Focus on long tail keywords. Too popular keyword, do not go to the rankings such as Baidu, can be on line, the main focus on the long tail keyword, research customer search habits, the potential customers may use the Search keyword group used, generally these keyword group price is low, few companies concern, but it does bring traffic and intention of customers.

(2) Less do hot keyword Baidu intelligent matching. This is to save money the Lord said, the burning money is too powerful, I have such experience, once released a hot keyword one hours, two hundred or three hundred dollars went out. A company with money and strength can do it.

(3) Do less Baidu's theme promotion, Google's content network. Similarly, the money is not counted.

Of course, the above budget of how much you can set up in the background of the search engine, but spent, the day your keyword is to be affected, may be the budget to promote the early stopped.