The promotion of the community website from Feng's hype

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"For people do not know Yufeng elder sister, read all the beauty also in vain", a no only no art, look dare not compliment the woman, why instant in the internet? Sister Feng's success is inseparable from an excellent planning team, behind the hype, and Feng's own some of the characteristics, as well as the wide attention of netizens, participate in Feng sister how successful?

I. Positioning

Fengjie characteristics-Dare to think, dare to say, dare to do, full of confidence. "I was 9 years old and I was at the peak at 20. Let's just say, push forward for 300 years, pushing backwards for 300 years, that is, 600 years will not be more than my wisdom ", Fengjie dared to Obama as the object, that Lu Xun's article did not write his good; a lot of astonishing moves, can see that sister Feng positioning herself as" super self-confident "type.

Second, the promotion of team planning: their own positioning, breakthrough also think well, it can be said that everything has, only the east wind. Next sister Fengjie's planning team according to Fengjie, "vulnerable groups", "plain" and other elements, in the match with "high profile self-confidence" to hype.

Third, the user participation: Fengjie because in "the world" the shocking expression, is known by netizens, because the participation of the Netizen, the video of the program is reproduced by the network crazily, cause a big sensation, Yufeng encyclopedia entry, Stick, group, springing up, Yufeng itself also be PS into various images, because of the wide participation of netizens, Yufeng can be said to be in every corner of the network.

Perhaps you will say: Fengjie red, can not become the mainstream. He is in the hearts of netizens is only vulgar, shocking pronoun. Yes, Sister Feng's behavior, we will not go to Die Fang, Fengjie super self-confidence can even be said to be proud of the spirit is not worthy of people to learn, but how successful sister Fengjie, how red, it is worth our thinking, try to learn and even use, for our network promotion staff, network marketing staff to promote the site, The development of the market provides new ideas.

Think carefully, how to promote the site like Fengjie how the hype, the need for three major steps: A successful website is how to promote the (with a good bean network for example)?

One, its own positioning: To do the site also like sister Fengjie to their own positioning, positioning clear, the target users will be clear, can be targeted to promote the planning, such as good beans network positioning is China's largest food discovery and sharing of community sites, the choice of good bean network users are the vast number of food enthusiasts, Douban is on some books, Users interested in audio and video.

Second, the promotion of planning: The site is clear, and then is how to promote, we can according to the conditions of our site to promote planning. How to make the site more people understand the site, for example, good beans do, the Web site to hold the "Good Bean Network user Experience Contest", inviting Internet professionals (according to media reports have Baidu and Alibaba product manager, Microsoft Asia Engineering Institute, Senior designers) and non-professionals on the Good bean Web site to experience, Not tight perfect the website function, and expand the website popularity, in the user heart formed a good impression, is stone.

Third, User participation: A Web site is successful, but also to see how high the stickiness of its users, user participation in UGC ("User generated Content" (Users original contents)) The enthusiasm of how high, good bean net to the user has a strong stickiness, the first is the user in the exchange can get points, Points can be exchanged for a variety of household appliances, and the second is due to the good bean network positioning gourmet Community sharing site, therefore decided that the good bean net has the very strong practicality, in addition is the good bean network frequently to hold the line activity, encourages the user participation (if will be under eight major cuisines, in the national eight big cities to hold the same city line activity)), Because good bean net can greatly arouse the enthusiasm of the user, form a good word of mouth in the user.

Fengjie fire, but its commercial value is very small, at present has not seen Fengjie endorsement of what products, this is why? The reason is because the value of Fengjie is only to meet the needs of netizens curiosity, the media demand for exposure, the other is the image of Fengjie vulgar, there is no similar to its image of products. Similarly, a website through the hype successfully attract many users, does not mean that he succeeded, only the continuous improvement of the site function, improve user experience, enhance the user stickiness, and constantly create high-quality original content, and can bring high returns for advertisers, is a valuable site.

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