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Before we talk about the promotion of soft text, we have to talk about the concept of soft text. Perhaps we see this word will think of soft advertising, in fact, soft text is not just soft advertising, soft text of the substantive concept should be positioned in the functional small article, that means that the soft text is to help users of the article, not everyone hate ads, So when making a soft paper, you can't write him as an advertisement. Soft Wen also has a lot of kinds, such as the content of your company's news, can be news of the soft text, how to do what to do or what can be a technical soft text, such as a comment on what phenomenon, can be a comment on the soft text.
The reason for the promotion of soft text in small cost promotion of the top ten must kill technology, because the soft text promotion cost is the lowest, but its promotion effect is the most lasting and effective. Haier has established a brand on the big play soft text promotion card, Google into China also vigorously make soft news, create focus, attract attention.
First, the soft text promotion threshold low, as long as you dare to write can operate, even if you do not create content, you can get a lot of material through the Internet, directly to the material processing can produce a high-quality soft text. Because the network is not a literary world, do not need you have how many literary talent, do not want you to the layout of how much skill, as long as you speak clearly, is successful.
Second, the soft article release cost is low, the application domain is broad. After a series of soft paper production, you can freely choose to publish destinations, according to your user's gathering place you are free to control, general release is not a cost, because most of the platform is welcome original content, even the large media to release the cost is very low. Also, depending on the type of soft text you can almost publish any area of the network.
Third, create the brand effect, enhance the conversion rate of the website. When a thing is constantly repeating in front of your eyes, that thing is a brand. The internet is a world of nodes and links, when an excellent soft text appears when the reprint rate is extremely high, sometimes inadvertently published an article may be reproduced tens of thousands of times, when the article in the promotion of the keyword constantly in the user's sight, it is a brand. I believe we all understand the charm of the brand, the brand's own conversion rate of the site has a great help.
Four, the auxiliary is strong, can match the promotion of any situation almost. The promotion of any kind of main situation is basically inseparable from the support of soft text promotion, such as Taobao early promotion of the sellers is to encourage the activities and large area of the seller to make money to enrich the story of marketing, the promotion of buyers to the cash discount incentive and user shopping experience stories combined with the promotion strategy. If you use activities to promote the words, the user to participate in activities and stories are very good soft material, can become the auxiliary promotion of soft text.
Generally speaking, soft text promotion is a basic promotion, so he is the most widely used promotion, but also the most direct and effective way to promote, so it is listed as a small cost promotion of the top ten must be the first well-deserved.
Author: Shenzhen sat training http://www.kingcourse.com Reprint please keep the link