The promotion of website profit trading theory

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website promotion is one of the important tasks of website operation, website promotion can effectively improve the number of users of the site, enhance the site's user activity and the popularity of the site and the realization of the site's new and old users of the benign replacement. The previous article "website profit transaction theory" the user relations chapter, emphasized that the user relations can promote the user to create the website value content and the establishment website profit channel. User relationship itself has the role of constantly absorbing new users, but also can not be separated from our proactive promotion, not consistent adherence to promote users, that is, will not form the so-called user relationship. Website promotion can continuously absorb new users to join, can speed up the formation of user relations, can effectively promote the value of the site to enhance the site to achieve early profit. This article station a row of key analysis website promotion several ways, hope stationmaster corrections.

First, the QQ group promotion is the webmaster to promote the user's sharp weapon, can effectively gather the user and form the deep user relations.

Now all webmaster basically have set up a user to communicate QQ group, the promotion of QQ group although the audience limited, but, as long as we continue to work hard, the same can get a lot of real users. Through the QQ group and the user unceasingly deep communication and the exchange, may establish the strong user relations, may discover some with your website industry localization related Elite user and the active user, such user is the future website development important resources. As long as we can effectively integrate the QQ group of user resources, actively provide users with value content, attentively listen to the needs of users, and constantly meet the needs of users, must be able to win the recognition of users, at the same time, can fully mobilize the elite users to publish an industry's elite information, knowledge or new ideas, Drive other users to participate in the discussion of the site, improve the participation of the site users. QQ Group of communication time-consuming and laborious, many webmasters are not willing to communicate with users. We are in the QQ group and users in the process of communication, can be a complete exchange, edge to the user to promote the goods or services we provide, once the transaction is completed, we can obtain profits. In this way, our enthusiasm for communication with the user will be greatly improved, and the relationship between the user will be more in-depth, with the purpose of obtaining profits and user communication and simple communication with users, our enthusiasm must be completely different. In the site to create a product or service you promote the forum, even a navigation, continuous interaction with users in simple and simple, and constantly promote their own websites and improve user participation, and constantly promote goods or services, can achieve the goal of establishing a strong user relationship, but also to achieve the purpose of profit can be said to be both.

Second, soft wen, micro-blog and other promotional methods, is the webmaster need to explore the promotion of the way.

High-quality industry soft wen can effectively attract users to click and forward, improve the visibility of the site, the establishment of the site in the eyes of the user's brand status. Soft Wen is not to send a news advertisement, but to really write some valuable articles, to enable users to read, learn knowledge, and deep into their hearts. A certain number of high-quality soft paper in a short period of time, greatly improve the visibility of the site, establish a website brand image. Therefore, whether we are to write some in-depth analysis of the soft, or to write some pure speculation of the soft, should not leave to go deep into the user's heart this purpose, so that users can firmly remember the name of your site, for the site to establish a brand foundation. Soft Wen is the best way to build a website brand. Relative to the soft text, micro-BO transmission of information, the short, instantaneous and shallow level, is very suitable for speculation, to draw up a peculiar and eye-catching title is our micro-blog to promote the important way. Of course, Weibo as a webmaster new ways to promote, has been a wide range of applications, especially some celebrity Weibo, can quickly attract clicks, manufacturing events and create a sensational effect, has a good promotion effect. Now through the continuous creation of webmaster, many new ways to promote the emergence of the webmaster are also looking at the dazzling. At this point, the author suggests: You can adhere to the original good promotion based on the way to try the new promotion is suitable for their own, if appropriate can be taken, not suitable can be discarded. At present, the station a row mainly adopts the QQ group the promotion way, establishes has the depth the user relations, adopts the soft article promotion way, establishes the website popularity.

Third, the event marketing in a short period of time to form a viral promotion, expand the number of users and improve the visibility of the site.

The core of event marketing is to firmly grasp the user's onlookers psychology, or curious psychology, or trendy psychology, or comment psychology. Event marketing needs to create viruses through a wide range of media or well-known websites, and with a series of steps and planned promotional campaigns, it can spread the virus and achieve the purpose of manufacturing events. Any event marketing has high-quality virus source and the source, we must firmly grasp the user's psychology, or burst the material, lets the user onlookers, or makes the popular, lets the user show off, or proposes the idea change, lets the user debate. As long as we can make more users concerned, participation and comment events can effectively promote the spread of events, at the same time, combined with a number of users with a wide range of sources of communication, such as: The news media or well-known sites, and constantly release the quality of the event-related software, so that events continue to appear in people's eyes and minds, Stimulating the user's onlookers psychology, can let the event get more widespread dissemination, the website user quantity will be greatly improved, the website popularity also can get the big promotion. With the depth of the event, the website brand will be established gradually. Event marketing operations, the need for a certain cost, the release of news and publication of soft text and hiring people to spread, all need a certain cost, not suitable for the grassroots webmaster in the initial stage. If you have a very good event creativity, you can try to do a small range of event marketing, and constantly summarize and improve the experience and level of event marketing, for the future large-scale event marketing to lay the foundation.

Any site can not be separated from the promotion, no matter what your way of promotion, are in the efforts to promote the user, attracting users and establish the visibility of the site. QQ Group is the most suitable for the promotion of users to promote the way, stationmaster do not abandon. QQ Group is an interactive relationship, as long as we strive to the group of interaction, and gradually into the internal interaction of the site, you can have a real and in-depth users. Stand a row of forum actively explore the new way webmaster profit, and the webmaster to grow together. Soft Wen is the webmaster to build personal brand magic weapon, event marketing is the webmaster to achieve large-scale promotion of the weapon, let us work together to promote it.

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