The promotion practice method sharing of the Home class website

How to promote the site after the construction? How to publicize? has been the site operators concerned about the topic, let us home network in the operation of the site examples, to communicate with you about the promotion experience. First of all to explain the site is a complex, it contains Web site construction, website promotion and the operation of three parts of the site, these three parts, although relatively independent, but has inextricably linked, three indispensable. Have a website is only the first step, need to promote to achieve the website operation, can let the website produce value. Therefore, the importance of website promotion is self-evident.

Web site to promote the choice of course is the search engine to do the promotion, through the search engine can indeed bring traffic to the site, especially in the initial stage of the site, low visibility, the urgent need for more people to visit, the use of the power of search engines can play a multiplier effect.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Second, you can also choose to publish information on some information sites, ADKC e-mail advertising mass and other alternative ways to promote, as well as QQ news, blog writing, forum Mass and so on. Home network also adopted the way of celebrity promotion, with the help of some circles celebrity effect to improve the visibility of the site. such as: Home network in the art and calligraphy with well-known calligrapher Qiu Jiang, painter Sun Daiyu and other celebrities to cooperate with the art of authentic way to recommend to netizens, received a good promotion effect.

Website Promotion Way has many, each has each characteristic and the effect, the general said that the website promotion needs to emphasize the following three aspects:

1, the website content is the Promotion foundation only has the content the website, will retain the visitor. Home network in the content of the site to arrange special maintenance and updates, improve the frequency of information updates, add home related articles, especially for some popular home products, but also to increase the intensity of the introduction of text, so that visitors find rich content in the home network, to find their interest in information and news, so that visitors have a "worthwhile" feeling. This is bound to make the site to promote the "quality" protection.

At the same time, for some of the home products closely related to the channel, home network has also enhanced the interactive features, so that each channel has a certain pertinence, so that each channel has vitality, these channels are often the most favorite columns visitors.

2, online and offline entities for the promotion of a Web site to promote a way, online promotion has been said before, and the vitality of a Web site also embodies the online entities operating interaction, the same is the site to promote the indispensable factor. Because the Home class website and other website's difference is that its visitor often needs the field inspection product performance and the quality, personally to feel, to experience, to choose. Therefore, to provide users with sufficient offline experience space, so that online and offline entities to provide services to users together.

This combination of promotional models are often popular with users, like, home network and Jimei home regularly held a rich and colorful online discount promotional activities, greatly mobilized the enthusiasm of the user participation, home network President Mr. Zhang to this model gave full affirmation, and decided to the offline interactive mode continues. Continue to engage in a number of large-scale, effective offline interactive activities, to improve the effectiveness of Web site promotion is of great significance.

3, the website is serves for the user therefore must understand what the user needs, this is also a site to promote the important factors, the promotion of the site should be targeted, that is, to cater to the needs of users, this is very important, an excellent home portal to the user at all times, understand the user psychology, grasp the buyer market dynamics, To provide users with better service.

Only when the user needs to identify what the site has the right direction to promote. To this end, the home network in the Zhang Fu of the new president of the proposal, strengthen the online investigation function, so that users can directly put ideas and needs in a timely manner, the site will be based on these survey summary, effective website promotion adjustment, so that the effectiveness of the promotion is stronger.