The promotion route and future of gourmet website

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Now all kinds of food website development speed of people's eyes. Whether it is the information class or the commercial operation, whether it is the individual station, or the enterprise station, how the website promotes how to profit all needs the key consideration.

Food stations to more information-oriented, such as recipe recipes, there is no special function, in the promotion process has a certain degree of difficulty, only rely on traffic can not bring great benefits. Food website should resemble intermediary service provider, need rich merchant resources to backing, need a lot of consumers, so food website should adopt "double wheel" business model, namely on the one hand development consumer user, on the one hand expands cooperative restaurant team. Therefore in the promotion, we must pay attention to the merchant and the consumer two directions synchronous propaganda. Today is a brief introduction to the basics of how the food web operates:

The location of the website directly determines the focus of the promotion

Today to see the Diet web, it is a SNS based on the establishment of a commercial web site, may be related to happy net, between the pure public welfare and commercial sites, so the positioning of this site and the same Food Network, to give users more free interaction space, in the promotion of the time, Especially when the soft text operation, in addition to the popularity of the emphasis on food convenience, its SNS powerful communication platform is also a tool to attract users. (diet web) is positioned well, the development of how fast.

Second, the research website profit model, opens up the new promotion means

Food website General Profit mode is nothing more than three kinds:

1. Charge the annual fee of the restaurant member.

2, order the return of the Service Commission, that is, from the user through the Food Network to charge part of the fee (by the merchant expenses)

3, the website advertisement position.

In addition, the brilliant site operators have the fourth hand-through the collection of comments and research on the business model of excellent business, for some cooperative restaurant to provide business diagnostics, integrated marketing communications. The advantages of this approach can not be required through the external market research, make full use of the site's own member reviews and forums to collect information, save a lot of money, only need specialized marketing personnel to join the restaurant to provide a comprehensive and meticulous marketing program. Perhaps the diet web also fully considered this profit model, the comment function has been very perfect, for businesses and consumers to provide information display platform while providing a full range of marketing advisory services, it is obvious that attracted the attention of the merchant. Easy to win a lot of customer resources.

Third, on line promotion line promotion goes hand in hand

Online promotion of the way in addition to the traditional forum posts, links, soft text propaganda and mass mailing, the most important thing is to attract the attention of people who love food, such as to join some local gas high food blog Circle and Food Forum. Food web Network in the beginning of the promotion has been active in the food black implications, Sage Blog, the relative beauty of private dishes, such as several famous bloggers, the initiative to pay attention to the industry's name Bo, from a professional perspective to comment and directly attached to their website address, often will win the visitor's back a blow. This "borrow name Bo potential increase their flow" can quickly improve the popularity of the site.

Under the line of the promotion way is rich many, commonly used propaganda way in this unknown, each website operator knows.

I would like to mention two have seen more effective and practical publicity, one is plastic bag publicity, website If the economy allows, can be printed on the plastic bag on the introduction of the food web, free to fast food, this way, not only to establish a good business cooperation Foundation, And can use the force of merchants to the target audience directly to convey information, to attract users from other sites to divert attention to this site. Thank www.yinshiweb.com Webmaster feeds!