The propaganda language is vital.

Now, there is a slogan behind each brand, such as Li Ning's everything is possible, Anta never stop, the special step to make the movement unique. Search engine is no exception, in fact, we can also see it from the brand slogan behind its direction. Can see who solves the biggest user demand, a good propaganda language to the brand influence is very big. We first to understand the current market some of the search engine propaganda language is how, Baidu is: Baidu to know, Sogou is: Sogou search engine-the Internet from the Sogou start. 360 Search: 360 search-clean, secure, trustworthy search engine. Search Search: Search more understand you. So search: So, search no longer lonely. Of course, there is no advertising language, such as Google, Bing, immediately, these do not have to compare us.

First said Baidu: Baidu, you know. This is I think all search engine inside the best brand propaganda language, put several layers of meaning to say very clearly. But we want to understand the brand Word is good or bad, first of all, we have to understand the needs of users. The search engine on the user is to find something, find the material and solve the problem. This is some of the major needs, Baidu you know, is just a solution with the meaning of the problem. So I think in this respect Baidu is to seize the biggest user needs, it should become China's largest search engine, because it captures the largest user needs. Of course, Baidu success factors have a lot of points, and this success of the vast number of words is just one point, of course, Baidu can make a great contribution to success.

Look Sogou again: Sogou search engine-Internet from the Sogou start. Feeling this slogan is long out of date, I guess is to inherit the style of Sohu, Sohu know another version of the world. When Sohu had to go out by map, the internet to find "Sohu" reputation, but the current situation is not so, that is the last century when the internet was just the beginning of the situation. But now the internet has matured, who now online to see the news to four major portals. Again, go to Sogou, the Internet from the Sogou start. This advertising word does not reflect the core of the search engine, not to mention the capture of user needs, a bit like the meaning of the navigation site. Hao123 's advertising slogan is this: Good 123-hao123_ the Internet from here to start. So the personal feeling sogou this propaganda language should change.

China's second-largest search engine 360 search: 360 search-clean, secure, trustworthy search engine. I think this advertising word, although fully embodies its advantages, but did not grasp the largest user needs. Users do need a clean, secure, and trustworthy search engine. But this is not rigid demand, although now search engine advertising a lot, especially Baidu. Although there are many fishing sites, but this is only a small part of AH. Baidu search on the 10 keywords can have a commercial, someone to do the bidding is good. The concept of security is also a small number of user needs, who every day on the phishing site class site, who every day in search engine shopping. Can trust this user is also feeling vague, so 360 search if really want to compete with Baidu words on the need for user needs and experience, such as user experience the best, the quickest for you to find the answer to this type of user needs the largest publicity language to win.

Search: Search More understand you, this slogan has so 100 degrees you know the meaning, but unfortunately the search team did not properly promote good. In the technical and promotional aspects do not, so that even sogou can be profitable. Search backed by the Chinese internet richest father also mix this, although not so much, but only from the propaganda language I think in addition to Baidu, than the others are better.

So search: And so, search no longer lonely, this sentence propaganda words make people feel very vague, if the single from the point of view of the user needs. Only lonely and lonely people will use this, such user groups are very few. Neither can embody its advantages, real-time information and social search. Also does not reflect the breadth of user needs, so the individual think that the slogan is not very good.

In addition, those who do not advertise the language we do not evaluate them, a website a brand in the writing of brand advertising must consider its advantages and the breadth of user needs, is not caught the largest user needs. A successful industry leader in writing their own promotional words must pay attention to this point, whether we are to do a small website or do a big brand should be considered good. I hope you have the reference value when writing the propaganda language, thank you.