The propaganda strategy of the boutique group purchase website

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Site promotion methods, there is no best, only the most appropriate, for the boutique group purchase site, its own characteristics, should have a detailed publicity plan.

From the propaganda approach:

First, the quality of shopping sites to use the SNS principle of publicity, the site set the minimum number of group buy the purpose is to allow registered customers to invite friends to use the copy link, add to Sina Weibo, watercress, everyone, based on this kind of site qualitative, we should make full use of SNS principle, So happy net and Renren needs as a focus on outreach, this requires that the publicity staff must have a happy account, and can buy to ensure that there are enough friends to reprint share, this is not a sudden can be done, but the effect is still good, suggested that the publicity staff more ways to add some happy, everyone good friend, do share the work.

Second, add links to the site to increase popularity, in addition to search engine landing the best way to exchange links, but this link to select the object of particular importance, out of money with the market, Bai Exchange links Of course very good, but must be with the site group positioning the same site, the goal is not too high, such as I love discount net , Huilongguan community, eight-pass network are good, some people say that this needs a lot of money, see how you talk about, a lot of webmaster or technology is willing to do so.

Third, mail promotion: Email subscription is a good way to promote, to ensure that the site to open the mail subscription function, the content of the message to be brief, and to put on the site connection, their customers must be sent, and can also be targeted to buy some addresses, search by mail software search can also, but not too many, 20 is a lot of time, very much by NetEase mailbox and other sites think it is spam, and then directly filtered out to you.

Four, to the flow of relatively large sites do publicity, such as Baidu, Tencent, Sohu, Sina, mop, netease, word of mouth, market, etc., not too much, I suggest doing three to four forums is very good, every day to send a site to buy content, 50 to 100 times a day, if the top of their own inconvenient, you can register more ID, Some people say this method is very harmful to others, in fact, as long as they do the service really good, the product is really excellent, we have the obligation to let more netizens to understand our services, for many netizens save half, why not publicity it? Only the scale effect, we have the right to speak.

Five, soft text propaganda: No soft Wen website propaganda unimaginable, must have enough soft wen to publicize, suggest five per week, you can look around the competitors, and each is kept in writing soft text or be reported, the United States, handle, love help are such, can buy cola, cool group and other late site is also actively doing soft text publicity, Soft wen propaganda although time-consuming, but the effect is very good, the site's popularity and your site's cognitive power has a great relationship, if each article is reproduced 20 times, each 10 people look, there are 100 people concerned.

From the amount of publicity, the use of SNS to share propaganda, of course, the more the better, but the same content hair a lot of bad, sometimes people will be disgusted, the same forum publicity can not be too many topics, not only will be sealed your ID,

And may be punished by the search engine. Every forum two times a day is advisable. Mail publicity to pay attention to the time to take manual manually, the success rate is the fundamental, the author recommended 200-500 a day.

In short, the network propaganda has no end, only the beginning, this is a long-term process, it is impossible to do it overnight, to publicize, on the June.

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The author department can buy Cola (http://www.cogo-cola.com) website Technical Director, reprint please indicate from can buy Cola!