The property market faces the big price

Now the net News property market to drop again, what kind of price to adapt to the "market"? Last week, the Jiangcheng property market closed down 30%, the deal of the downturn is obvious.　　Reporters found that the dormant nearly 1 months of developers are now back to push the enthusiasm of the dish; for prices, including Vanke, the Giants are beginning to "homeopathy pricing" way to upgrade the market, a change before the passive price of the way. Last year, we can refer to the surrounding property and the city's standard pricing. Yesterday, at Vanke's forum for Industry, Lin Liangming, marketing director, said, "This is not the way, you have to find those who really buy a house to live in, and they can afford, willing to pay the price." "Giant housing companies to implement the" Discovery Price last week, Vanke Red County to 8100 yuan/square meters of residential prices launched, the opening day sales of 90%. In the industry, 8100 yuan/square meters of the opening average price, it is "low prices into the market."　　Reporter learned that the surrounding property also has a relatively vague behavior. According to the market forecast, the villa sold at least 14000-15000 yuan/square meters, ordinary residential sales to 8500-9000 yuan/square meters to achieve Vanke's demand for profits.　　"Industry analysis, after all, when the Red County land, floor price has been close to 3000 yuan/square meters."　　At the same time, the opening of many projects, is still around the price in the "Discount Temptation", Forte East Lake International, Gezhouba International Plaza has launched "folding", in addition to the opening discount, signed the contract can also enjoy a maximum of 97 percent discount.　　In the industry, Vanke Red County pricing is not "price", but the market and customers to conduct research and analysis of the homeopathy, which is why the "discount" property is the root cause of unsalable. Passive "down" to homeopathy pricing Wuhan Real estate market Information network data shows that last week, the Jiangcheng market deal 1480 sets, the chain decline of 30.4%, this for the city of nearly 500 sales, the transaction downturn is obvious.　　Before that, however, the decline in volume has reduced the willingness of some developers to push.　　According to the survey, there are 32 projects opened in July, and it is clear that the opening of the project only more than 10, nearly half of the project still has uncertainties. "Choose to open in the off-season, is intended to rob the second half of the opportunity."　　"Wuhan Zhong Hui Chuang General manager Chen Hui Frankly, the present buyers and sellers are waiting to see, the key moment of the game, the real estate at a lower price into the market, or can break the deadlock." It is understood that August, the city will have nearly 40 real estate open or add push, sales pressure will be greater.　　In Shore, the Institute of Yi Ju, at present, most developers are interested in "homeopathy and change" in the acquisition of experience, the developer sales strategy or from the passive "price" into homeopathy pricing. "Bargain wind" prevalent intermediary encounter transaction difficult-see the House on the "kill" Price, "kill" and do not have the report (reporter Zhang Lei) second-hand housing, but is generally thought to fall "not in place." "Recently, ' see the House on the bargain, killBut do not ' phenomenon occurs from moment to moment, sandwiched between the buyer, the seller, we are indeed very embarrassed.　　"Yesterday, Xudong film an intermediary agency head Liuying complained," The market wait and see, indeed quite annoying. " "Some time ago, Jiyuqiao has a set of urgent sales room, an area of 96 square meters, the total price of 710,000 yuan, below the market price of at least 100,000 yuan." Have to buy a house after looking, immediately bargain 30,000, on the spot to deal, we finally persuaded the homeowner, wait until the landlord lowered the bottom line, they refused to sign the contract.　　"Liuying introduced. Reporter found that after nearly 3 months of policy digestion, the recent housing market to see the volume of recovery, policy regulation of the first wave of influence seems to be a preliminary ending, but the current market volume is still in the bottom consolidation.　　According to municipal Housing Bureau statistics, the first half of this year in Wuhan second-hand housing turnover only 19769 sets, compared to the second half of last year fell nearly 40%, many small intermediary shop one months also can not sell a set of houses. "Although there are not many tenants at the moment, many customers are waiting to buy a house," he said.　　Yesterday, many intermediaries frankly, at this stage, many "intention customers", a considerable number of customers will be in the next single "jam", resulting in a transaction. Wuhan Hundred easy planning manager Lu Xiaojun said, the reason, or home buyers mentality, "buyers will always feel that the price drop is not enough." One industry insiders frankly, the market upward, the seller "Jump price" prevailing, the market downward, the buyer "bargain wind" popular, "as long as the whole people buy a house to wait and see, the market will appear some strange phase." "(Zhang Lei, Changjiang Business daily)