The prospect of children's internet industry promising a flood of funds

Research reports indicate that China will enter its fourth-year peak during 2005-2020. Benefiting from this huge market, children's internet industry is getting older and more locked up.

Last June, the domestic children's entertainment company Rice network successfully landed in the New York exchange. Although the first day of the listing suffered a break, but the next days the contrarian rally 24%. According to the prospectus published by the Rice net before the IPO, it has 180 million registered users, active users reach 30 million-50 million, and the company's profit at 2010 is 21.6 million USD.

The rice net is just a microcosm of the rise of the children's internet industry. Data show that from 2008 to now, Rice, Obi, Beval Net, Shanghai Dong Shi, Tin Man, the P-p horizon, mom nets and other companies have been different degrees of investment. Why do vcs favor the internet industry?

Guest Wang: The main reason for the children's Internet industry is that the industry is expected to have a good outlook. 80% of children under the age of 5 in the United States are on the internet every week, a staggering number. China's 5-year-old-15-year-olds often surf more than 80 million a week, how many people are there in China now? 180 million, this means that half of the children under 15 years of age will be online every week.

In fact, investment events related to the mother-child community, children's entertainment, children's online education, children's digital publishing, children's clothing, etc. Let's get to know a few children's websites first.

"Very like" The Wizard of Oz "In the Tin Man, no heart but still happy, he overcame all kinds of difficulties and hardships, only to find a heart to illuminate their cold shell. I think I found this heart. "This is from the Tin Man's website on the origin of the company's name a passage.

The Tin Man is a website devoted to children's reading app applications. Its founder Wei that the contents of the domestic children's books obsolete, the publication of the binding is not aesthetic, the domestic children's education needs are not met, so hope that the use of mobile platform, more can reflect the core value of children's books. So in 2011 registered Tin Man Technology Co., Ltd., used specifically to develop mobile platform for children's reading applications.

From then on, the children also carved a book on the ipad to see their favorite fairy tales. Imagine a 5-year-old reading to the ipad, who says children can't be technology enthusiasts? In the future, Wei intends to make the Tin Man into a collection of children's comics, reading, animation, application, early teaching as one of the media group.

Another company in the field of child app is also a dramatic birth of the dazzling red horse. Founder Feilife, who worked in Canada, found that some of the single moms around him were very tired: they needed to take care of their children and work and socialize. Once, he went to find a black friend to chat, but the friend's child in less than 5 minutes will have a small situation, chat can not continue. Almost none of his friends had his own time.

At this point, he naturally came up with the idea that he had to find something that would really attract the attention of his children, so that the parents could spare a whole chunk of time to do their own thing. At the same time, Feilife observed that many children would play the ipad on their own at the age of two, and they knew how to unlock it and how to operate it. So developing a child app on the ipad has become a Feilife ideal.

Feilife has done software development in the field of education, and another founder Wang because not long ago did mother, two people at a classmate party to find each other in the Child app field of ideas coincide, immediately decided to start a business, hope to do a real to children with attractive, interactive, integration of Western education concept of children's app.

Many children app, how to avoid homogeneous competition? Feilife that the foreign similar products pay attention to entertainment, interaction to do a good job, but the education is weak some, and the domestic products and too much emphasis on education, lack of entertainment, indoctrination stronger.

The dazzling red Horse's "Honey and Magic Forest" is a children's app on the ipad, the story is fascinating, and in order to continue to attract children's attention, while storytelling also increased the scene interaction. In this process, children can recognize color, literacy, number, finger dexterity, logical thinking training.

The Chinese version of the "Honey and Magic Forest" was launched on January 20 this year, with downloads breaking 30,000 and the recommended edition of the authoritative educational software platform, "engineer dad". And here's the Engineer Dad website, which was founded in 2010. At that time, faced with the two gold industries, the mobile Internet and child education, "engineer dad" saw the potential market, began to focus on this emerging market segments, in the PC, Web, iOS, Android four platforms to launch a series of innovative product and service development.

Unlike a common, child-only software development company, the engineer father has more responsibility for connecting end-users and child application developers, and the idea of starting a business is simple and realistic. Because the founders have children, usually to the children to find a variety of child education software, but previously did not have a convenient, centralized products to help parents find good children's products application.

Since its inception in July 2010, the engineer's father has become the main platform for the sharing of children's educational software in China. At present, the website has included more than 20,000 children education app complete information, and provided hundreds of excellent works of editorial evaluation, with more than 50 children engaged in child Education app research and development of the first-line manufacturers to maintain a good interactive relationship.

2009, a group of mothers who dream of the creation of Shanghai Angel AI Network Technology Co., Ltd., these mom entrepreneurs have previously engaged in the Internet industry, the game industry. And they are involved in the field of children's app, but also entirely from their own experience and insights.

Shi, director of operations, said: "One day the CEO at home and daughter playing play every game, the props are all DIY, they together with their own play a story stage drama." The child likes the game very much. CEO whim, can have a software, there are a variety of stage scenes, there are different people and props? So their first product was born. ”

In addition to the introduction of these sites, such as child One library, red children, green boxes, baby trees and other children and child-related e-commerce sites have been more and more closed.

Based on the development prospects of children's products market, many funds have flocked to this area. Innovation Workshop Investment in children's internet is more likely to be mobile internet technology, such as interactive books, games, and so on, mainly because of platforms such as the ipad and iphone, said Zhang Lijun, an investment analyst at innovative workshops.

Zhang Lijun: Innovation Workshop Investment Two projects, one is to do children's interactive books, and one is to do children's games, the workshop in fact cast in this direction is optimistic about the iphone and ipad, the new media form, it is more suitable for children than PCs.

Zhang Lijun says children are increasingly exposed to mobile internet, so they are bullish on mobile internet children's markets.

Zhang Lijun: Money for women and children is best earned. In China, parents are willing to pay high fees for their children. The internet has become increasingly popular with young children, many from the age of two or three began to contact, so the next generation to grow up, I think this market will certainly have a very large market space.

In addition to these emerging internet companies, many of the original offline children's products businesses are also beginning to focus on the Internet. Li Ding is the general manager of Jiangsu Piper Culture and Creative Industry Co., Ltd., which has been operating under the main line for 3-12-Year-old girl's brand, including children's wear, toys, shoes, hats and so on. Starting from 2010 's August online E-commerce marketing. He said that the reason for moving to the internet has two factors.

Li Ding: At that time, the main two reasons, one is that we have to expand the shop online under the pressure of a lot of costs. Second, the 2010 is the rapid development of e-commerce period, we feel that this is a good opportunity. In view of these two purposes we have all moved to the line to develop rapidly.

Li Ding said that because of the growth of children's Internet in the past few years, he is very optimistic about the future market space.

Li Ding: Electronic commerce relative to traditional retailing is a quick and fast channel. There has been an explosion of growth over the years. Children's products I think the prospects will be better, because in the traditional offline channel, children are not necessarily able to participate in the decision-making process of shopping because they want to go to school, and the children on line can participate in the shopping decision at any time.

Children's goods in E-commerce also shows an explosion of growth, the two years from 2010, 2011 to this year, the annual growth rate of two to three times times, this speed if the channel under the line to see is unimaginable. Network sales is the trend of the future, I believe there will be a greater market.

And for the entry of capital, Li Ding that this will promote the development of children's Internet, but also speed up the shuffle.

Li Ding: Capital comes in because he sees the development of the market and the potential of the future. The entry of capital is bound to promote further development of the whole market, but it will also aggravate the competition between enterprises and brands, the enterprise of obtaining capital will enlarge his market share more quickly, and will accelerate the shuffle of the whole industry.

A target for the cat, Jing Dong, when, Amazon, store 1th and the red Child, mother and child home and friends of mother and child supplies network eight of the mother and infant products of the maternal and child commodity statistics show that in the number of goods, prices, the days of the cat, Jing Dong, when the integrated category of electric companies occupy the advantage, and the vertical mother and infant products But its audiences are more single-minded.

From the current situation of industrial development, children's internet industry is still in the early stages of development, but like newborn babies, they still show a vigorous vitality.