The prospect of China's gaming industry is exciting

"The prospects for the Chinese gaming industry are exciting, and in a very short period of time, there is a huge development, and a game of players may even reach millions." ”

August 3, U.S.-listed companies as Blizzard released the second quarter of the 2012 financial year results showed that blizzard net revenue of 1.075 billion U.S. dollars, lower than the same period of 1.146 billion U.S. dollars last year, net profit of 185 million U.S. dollars, compared with the same period last year 335 million U.S. dollar decline 45%. But in the context of the European debt crisis, Blizzard said it was the best financial statement the company had produced in the second quarter.

In fact, this is inseparable from the Chinese game market contribution in the Chinese players "support", World of Warcraft is still the largest MMORPG (large multiplayer online role-playing game) games. At the same time, in the future, with a strong Chinese color of "World of Warcraft" new information film "Panda Mystery", which may also bring blizzard a new round of profit opportunities.

"The prospects for the Chinese gaming industry are exciting, and in a very short period of time, great progress has been made." "There are so many players in China, and a game player may even reach millions," says Greg Gregg, chief system architect for Blizzard Entertainment. ”

From the 1994 Launch of Warcraft 1 to the following StarCraft, then to "Diablo" and the Global Network Game "World of Warcraft" and other classic works, let Blizzard Entertainment from a small game company "to become" with Sega, Nintendo and other old companies like the famous International game company.

For now, the "World of Warcraft" as the representative of the online games is still the important profit point of Blizzard Entertainment. In an interview, Greg admits that when he first developed and launched the World of Warcraft, "never thought it would be so popular." However, "World of Warcraft," a data sheet "the Earth's fission" on the line, the game encountered a bottleneck, players have a corresponding loss. As of June 30, 2012, the number of paid subscribers to Blizzard's World of Warcraft was about 9.1 million, down from about 1 million in the first quarter.

It also sounded a wake-up call for the company. "World of Warcraft needs to work harder on innovation," he said. Greg said. Because of this, Blizzard Entertainment is ready to launch the "World of Warcraft" new information film "Panda Man Mystery." It is understood that Blizzard is also pushing "Diablo 3" and "StarCraft 2: The hearts of the Swarm."

In terms of profitability, Blizzard is unlikely to overlook the biggest "cake" in the global gaming industry market in terms of its market layout. China has the world's largest online gaming market, accounting for 35% of the world's total online gaming spending, and is expected to maintain a 17.6% per cent compound growth rate over the next 5 years, according to the annual report of the 2012-2016 Global entertainment and media industry Outlook released by PwC.

In China, the gaming industry has a trend: casual games and small games are becoming more popular, which makes it easier for people in the past to play games, that is, non-traditional players, according to Greg. "Social networking sites have become a gateway for them to play games. "Based on the above information, Greg revealed the future direction of Blizzard," so the future direction of the main two: first, let the big game like "World of Warcraft", add social content and ingredients, let social play a further role in it. Second, we will try to develop relatively small games on social networking platforms. ”

In the opinion of analysts, Blizzard's innovative ideas or worthy of Chinese game practitioners for reference. "Domestic manufacturers lack of innovation, resulting in the domestic network game works are numerous, but the subject matter is the same, play a single, some game technology is low, and even follow the imitation, direct plagiarism and other phenomena are quite serious." Sun Shoushan, deputy director of the National Press and publication Administration, said during the ChinaJoy exhibition in Shanghai.