The prospect of video service and cloud computing conspiracy cloud

From the rise of the video web site to cool six, cool listing, from analog video surveillance to network video monitoring transformation, from the video conferencing boom to today's billions of order of magnitude market scale, with the growth of domestic internet enterprises, video industry is also in the process of rapid development. According to Noda Consulting data, Video Conferencing 2011 Overall market size of 4.79 billion, the future development may have two points: first, video conferencing and video monitoring business integration, the second is the software video conferencing manufacturers began to become involved in the area of hardware video conferencing. 2011 China Network Video Surveillance business market scale reached 8.661 billion yuan, in the next 2 years, network video surveillance will maintain about 28% of the annual growth rate, especially in some industry markets, such as transportation, urban monitoring, industry and retail, and so on; The total market size of the video site is 2.92 billion yuan. , the rapid development of new media applications such as mobile phone brings new development opportunity to Chinese network video, but at the same time, high copyright transaction cost and bandwidth cost, network video website profit model is single, advertising unit price is too low, HD market product is uneven, these problems seriously hinder the rapid development of network video industry Data show: In the current consumer group of Internet TV, 79.5% of the users said their purchase of Internet TV is the most important reason is optimistic about the application of Internet TV features, 15.7% of users have to buy the biggest reason is to catch up with the trend, and another 4.7% Users say the reason for the purchase is simply because they like the TV set.

At present, China's cloud computing industry in the Take-off phase, in response to the national information development requirements, speed up the integration of three networks, the next generation of information industry development, all over the active construction of cloud computing industry chain, service providers also strive to be in the direction of cloud computing to occupy a high point. In the sea quantitative content limited by network bandwidth, program source and communication cost, how to build an open platform, enrich the content and application of the integration, realize the cooperation of business and application is the key to the operation of the video service, and the visual media Cloud mode can solve the whole transition from the partition service layout to the traditional bearer to the IP bearer. Transition from one-way services to full interactive services.

The rapid development of the application of cloud video conferencing in Tools SaaS applications is due to the cloud SaaS model can bring more flexible and low-cost advantages, at the same time, enterprises need to solve the problem of collaborative office, enterprise internal ERP, CRM and other IT systems to integrate. Applications that support virtualization, cloud computing, and unified communications will be included in the enterprise's needs, such as when the enterprise is building call centers. With this new model, service providers can attract more potential customers, especially small and medium-sized users. Because it is not only in the cost of lower, but more importantly, cloud computing video conferencing program in the future upgrades and extensions more convenient.

Domestic video conferencing market demand is still the main hardware video conferencing, video conferencing market is mainly a number of large manufacturers to do, in the network video conferencing cloud trend is clear, there will be many small and medium enterprises to choose Cloud Video conferencing program. Enterprises to reduce their operating costs, the introduction of cloud computing will have great interest, will be a future development direction. Large communications giants such as Hewlett-Packard, Cisco and Alcatel have launched their enterprise-class communications solutions aimed at boosting synergies, many of which have demonstrated the trend of communications technology migrating to the cloud platform on a scale. Driven by the demand for new technologies such as cloud systems and mobile space, programme providers have the opportunity to gain new benefits from the rapidly expanding Video conferencing service market. In the context of cloud computing, more and more innovative products using intuitive and Easy-to-use user interface and automated configuration mode, and integrated comprehensive functionality, which will enable video conferencing equipment manufacturers to start looking to the software platform transformation.

Video surveillance includes three kinds of modes of operator construction, public security private network construction and hybrid network construction, with the application field becoming more and more extensive, the digital and networked video surveillance system becomes the inevitable development trend. In the construction mode of public Security Special Network, the public security system requires the integration of monitoring and 110 service systems, such as police, electronic police, card port and Internet Bar management, and establishes a unified intelligent new monitoring platform. At the same time, the rapid development of video surveillance, the rapid increase in the number of cameras, a large number of video data to real-time monitoring of the alarm and the effective use of video data poses a challenge. The application of cloud computing in video monitoring is to provide services based on video content for emergency linkage and industry video application, and realize the basic function of video based application, as well as real-time video analysis, historical video retrieval analysis, intelligent duty, video patrol and comprehensive query etc. At the same time, the provision of cloud video monitoring platform also prompted the development of video surveillance from the proprietary to the social application direction, such as the user login to the scenic Area network can be observed in real time scene, video surveillance and kindergarten combination, for parents to provide baby in the campus health.

Triple-Net fusion policy breaking ice, so that communications, Internet service providers can transplant applications to the television terminal, the promotion of information and communications, digital television service providers of enthusiasm for the content industry to bring new opportunities, thus promoting the development of Internet TV industry. The key of Internet TV media cloud is Cloud's access, Cloud's browsing, cloud's sharing, Cloud's synchronization, multi-screen fusion and so on.

Cloud access: In the cloud computing System account management, the cloud user account can be centralized maintenance management, in order to achieve the cloud computing system centralized access control, centralized authorization, centralized audit to provide reliable raw data. For service providers. The cloud based operation can realize the crawl and slicing function well. For example, the number of Chinese can be edited through the material to create targeted video.

Cloud Browsing: Cloud browsing is similar to the principle of content distribution by automating the decomposition of cloud storage patterns by countless nodes.

Through the distributed node, the content of the Web site is published to the nearest user's network "edge", so that users can get the required content nearby.

Cloud sharing: In the triple-net integration process, the integration of industry to develop the television industry into the digital, networking, product and content integration, but only the end of the TV industry chain appliance manufacturers began to seek to the information and service providers, the cloud can be very good to broadcast channel media and internet media integration, thereby releasing the user needs, Using the Internet user experience to develop broadband interactive new media such as Peer-to-peer and Business (Web2.0) and other broadband interactive media.

Cloud synchronization: The virtual cloud solves the problem of the retrieval and difficulty of the large data centralization, and the user can realize the two-way participation and mutual exchange between the long-distance and the cross-border through the technical means such as the network. For example, users in the TV shopping channel to achieve interactive shopping process, the mall can be synchronized to the management platform to reflect the transaction information.

Multi-screen Fusion: With the user information equipment, communication equipment, entertainment equipment, household appliances, automation equipment, security monitoring devices and other equipment gradually increased, at the same time, due to personal computers and the Internet in the rapid spread of the family, the development of telecommunications technology and smart equipment, a large number of integrated, more and more The three major operators have pushed home information machine multiple screen fusion highlights.

The continuous acceleration of the video multimedia service high-definition process determines that the video class media cloud business will occupy more resources and digital information, and the difference between Internet TV and PC function (simple operation) determines that the television itself will not be in the direction of large storage. While browsing through networked video, if the content integrator, TV manufacturer, or other independent operator who may become the service carrier role is confronted with the data volume expanding but at the same time dispersed, not easy to access and manage data, it is forced to realize differentiated competition and operation data, customer data concentration, the service provider only through the dataset, The enterprise can obtain the comprehensive and effective data basis when formulating the strategy policy. In the trend of large data centralization, the server scale of data center is larger and larger. With the increase of server scale and the maintenance cost of managing numerous servers, the integration of a large number of servers has become an inevitable trend in order to reduce the hardware cost and management difficulty of the data center. The application of virtualized cloud storage can integrate a variety of business on the same server to effectively reduce the cost of server hardware, and can provide content search and user experience analysis.

The application of the cloud platform benefits third-party developers, who can provide end users with applications that meet their needs by invoking a web-based API that is open to the PAAs platform, without the ability to accumulate large amounts of internet resources. These rich applications have played a significant role in the value of the formerly closed Internet resource. And the value of the third party can be shared with the platform provider, and achieve the mutual win. Noda Consultation data show: In the already launched several kinds of business, the online education usage rate is highest, the service current usage rate is 60.6%; the lowest usage is video call, music song and community communication, the video call was once by operators and other service providers, but the sales are not optimistic, The current utilization rate of the business is 37.4%; users have the lowest level of attention to Community communication (23.4%).

Cloud Storage Market Size

The development of digitalization and Informatization brings the expansion of data quantity, but the value of the data which is dispersed, not easy to access and manage is very limited, and the enterprise is only through data concentration, because of the need of differentiated competition and enterprise financial data, operation data and customer data concentration. The enterprise can obtain the comprehensive and effective data basis when formulating the strategy policy.

In the trend of large data centralization, the server scale of data center is larger and larger. As the size of the server multiplied, the cost of hardware also increased, while the maintenance cost of managing many servers was increasing. In order to reduce the hardware cost and management difficulty of data center, it is necessary to integrate a large number of servers. The application of virtual cloud storage can integrate a variety of services on the same server, reduce the number of servers directly, and effectively reduce the cost of server hardware and management difficulties.

The characteristics of on-demand deployment determine the growth trend of the cloud storage market is more stable, according to the Noda consulting data, 2010, the domestic cloud storage market size of 59.277 million yuan; 2011 growth to 117.529 million, growth to 98.3% The market size of 2012 is expected to reach 263.626 million, with a growth rate of 124.3%; with the development of cloud infrastructure for cloud infrastructure services in China, it is expected that by 2013, the cloud storage market can climb to 609.651 million, with a growth rate of around 131.2%.

Cloud SaaS Market Scale

SaaS Services include tool classes, application development classes, and customer management software operations that include large enterprises, small and medium enterprises, and individual users. According to the research data of Noda Consulting, China's SaaS market based on cloud computing services has been growing rapidly. 2010 Market Size 3.32 billion, 2011 growth to 5.13 billion, growth of 54.5%, the market size of 2012 is expected to reach 8.58 billion, growth rate of 67.2%; with the development of cloud infrastructure in the domestic cloud computing infrastructure service providers, it is expected that by 2013, The SaaS market can climb to 15.02 billion, with a growth rate of around 75.1.6%.