The prosperity crisis of the only products

Only goods will be "big success" on Wall Street, the trend is listed, the stock price soaring, also let the industry electric business envy unceasingly, in succession this year launched the Flash-buy mode. But is it still a good time for a flash-shopping? As the model of the "pioneer" only product will be what kind of development, the crisis encountered?

Looking at the price of the goods will rise all the way, may give all to do the electric dealer or prepare to do the electric business person an illusion, believe that the real profit point is the "flash shopping model", big to every customer, Dangdang, small to each group purchase website and entrepreneurial projects, are aggressively online flash purchase channels, just in my opinion, This kind of prosperity under the discount wind hidden crisis is so obvious.

First of all, from the perspective of consumers, the purchase of clearance of discounted goods in the cumulative risk, due to a variety of inventory sources, inventory of goods, the quality of stability is very poor, this is the only product will be returned to the high rate of one of the reasons. With more entrants, inventory of goods on the platform side of the demand will also grow rapidly, so that the inventory of goods may not come from the warehouse backlog, so that the quality of the security needs to play a big question mark! There are a lot of uncertainties under the stock sales online, and consumers are always in a state of limited trust in the purchase of such goods.

Moreover, consumers in the consumer clearance of the proportion of goods is far less than the purchase of new products!

Second, from a merchant's point of view, the clearance is certainly what they are keen to do at any stage, after all, to ensure healthier cash flow, promote the updating of goods and more market behavior to enhance the brand. Only the merchant is not likely to have been in the clear inventory, one is this is not the brand the most important thing, they are more important is a new product; second, after the bitter lessons of these two years of high inventory, it is believed that after 2013 decades, whether by changing the existing sales system, or improving production efficiency Channel synergy to improve inventory turnover will be the focus of reform and management, after such a change is completed, I believe that China's manufacturing industry in the production, sales and inventory management to a higher level, so as to focus on new product development and sustainable brand building, which will be in 3721.html "> 2014 years later become the focus of business again. Then it can be foreseen that the only products that sell in order to clear inventory discounts will encounter a crisis without inventory.

From the point of view of the other income, the stock merchant itself can no longer profit, more hope is to cash flow, profit is basically negative, with the decline in inventory, business enthusiasm will continue to decline. They are more willing to sell new products, on the one hand, consumer acceptance is higher, on the other hand, the profits of new businesses are also higher. Of course, this also conforms to the law of commercial sustainable development, but also the healthy business environment.

This is why only see the more and more unknown brands of the reason, because the big brand has been seriously aware of this way to sell goods, has greatly affected the brand in the new product sales and finally established brand image.

Finally from the platform operation of the internal personnel, in addition to a simple selection butt data analysis to determine the number of clearance, determine the discount strength, simple production upload banner advertising map, the rest is to put ads to get traffic. This mode of operation for the Flash-purchase platform insiders, will gradually lose the innovative creative ability. This is very bad for both companies and individuals. Perhaps this is one of the main reasons why customers have decided to leave a large range of employees after the main sales model this year, and for the only product, the impact will appear three years after the IPO. The attraction of talent will gradually decline, leading to the loss of talented people, unless the existing users, businesses and traffic based on the platform will have a new breakthrough. It's not so easy to change platform positioning and spending habits in the short term.

These three aspects of the adverse factors will not be lost because of the flash purchase platform can make money, but will continue to aggravate these contradictions over time, as a flash purchase platform, on the one hand, to expand the new category and even the development of life-like goods to obtain high profit support; The development of a new platform or business to ensure that the next generation of consumers and brand businesses in new products and customized products, personalized goods, continuous demand, while effectively enhance the team's innovative creativity in the core operation and promotion capabilities, this is the long-term development of the road.