The prosperity of Business Insider of American financial technology website

Business Insider, a very famous American finance and technology website, once again got the 12 million dollar financing of the Bezos, which is the sixth time the site has been invested, roughly as follows: Business Insider obtained six investment bi this site looks particularly like " Science and Technology Blog ", the main content focused on finance and technology. Similar sites have recently been very hot abroad, and Mashable claims to have received $14 million trillion in financing, with the Verge Voxmedia getting 40 million dollars. These sites have a strong feature: original content. The Huffington Post, which is famous for its crowdsourcing, and this kind of website is two routines. BI has its own team of editors, and half of the 140 people are journalists. This round of funding, according to chief executive Henry Blodge, will consider hiring more journalists and photographers. In other words, the content of the original team will continue to expand the size. Bi's content orientation is two parts, these two parts seemingly very contradictory, but in fact echoes each other, exactly with its "Finance + Science and Technology", this routine is worth a lot of domestic media for reference. In technology, the white is "Yellow news": Big photos, provocative headlines, emphasis on reading pleasure. The so-called reading pleasure, is that such articles will not be too long, the use of words is also more colloquial, suitable for the filling of debris time. Although Bi has a larger original team, but not every piece of content is produced by itself, it often does is: the use of some lightweight news processing methods to enable users to quickly obtain the value of information. This is a very good flow, and very suitable for the technology circle. The circle will occasionally come up with some sensational news, often tens of millions of investment mergers and acquisitions, and then what the company listed, and then what the company released new products. The content of these strokes, BI's business routines are, back-end charges: advertising. In January this year, BI ranked fourth on the list of business news websites, with more than 25 million independent visitors, including desktops and mobile, according to comscore. Another routine is usually focused on "finance", of course, the science and Technology Circle of finance, the content of thick, full of data. For example, it publishes a trend report on the internet every six months, with hundreds of pages of PPT, which have a big impact on the trend report of the famous internet Queen Mary Meeker. In the area of finance, BI's business is the front-end charge: direct money collection, including custom consulting, industry reports, and risk due diligence before investing. It was reported that the total revenue of BI in 2013 was close to 20 million U.S. dollars, a 80% increase from 2012. These two routines, in a company can play, is not much. A lot of companies play a good game, but it's hard to take care of them. In particular, the domestic media, or to do a lively, the impact of a large, but in fact, the impact of the three dimensions only to inform the force, lack of real sense of persuasion and the ability to act. Tois to do very hard, persuasion and action of these two rings are no problem, but because too hard, popular reading does not take into account, so the scope of the impact is limited, the ability to inform is not strong. Bi such a combination of seemingly contradictory things together, it is worth a lot of multimedia (not just science and technology financial media) to learn. The Huffington Post unveiled the big screen, but it seems that the verge is also an example of how the US investors recently showed a strong interest in the original production of their own media sites. The site is attached to Vox Media and is also focused on the technology circle, there are nearly hundred people of the scale of the team, divided into four groups, the news group focused on breaking news, the report group engaged in traditional solid reports, close-up group focused on the magazine style writing, there is also a video group, the Science and technology company General Assembly to carry out graphic reporting is its strengths. At least in content management, it is also two routines: more than 35 news articles a day (sometimes even a gossip), at least two stories a week (it's a deep, serious and polished article). Popular, like a pendulum, swings from one extreme to another, and comes back from the other extreme. Crowdsourcing or original production is two endpoints. Blindly crowdsourcing, quality is difficult to guarantee, blindly own production, may also cause high costs. The pursuit of eyeballs, the impact of a huge but low commercial value, pure to go the depth of the route, commercial value is high but the total amount is not large. Everything, is probably the golden mean, take the middle road, the combination of both sides, the seemingly contradictory things in their own hands effectively integrated, is the commercial operation of the begotten.