The protection of Dunhuang culture leads the world to pay attention to the public relations creative public interest in "New York Times Square"

Known as the "unique World Cultural Treasures" of the Dunhuang Grottoes, because it transcends the existence of nationalities, countries and times, it has become the Temple of the World artist pilgrimage, and the protection of Dunhuang Mogao Grottoes, the world's oldest and most exquisite Buddhist cultural and artistic site, has always affected the world's nerves. Earlier this month, a Chinese creative industry member of the Beautify Public Relations Group Association in Beijing launched the IBC (idea Chinese) creative beautiful China Large-scale public welfare program, "people, sand Dunhuang" as the theme of the Sand nude art action, once again the public's eyes focused on "Dunhuang cultural protection" Historical issues. It was learned that the project was launched, the world's largest news agency Reuters, and then triggered by the United States, Yahoo Canada, the United States and other international media attention, The New York Times Square electronic screen more recently broadcast IBC Public interest action related news. New York Times Square electronic screen broadcast IBC Public Welfare program related news is understood, 2013 "people • Sand Dunhuang" Sand nude art action will be in the national public recruitment volunteers as "body painting" photographer, model, painting division and makeup artist, at the end of May to Dunhuang, in the Mogao grottoes before, Crescent Moon Spring, Yumen customs, Mingsha "Sand nude art" filming activities. Li Tian, vice president of public relations at Mori, said the image of Dunhuang culture depicted in the model will be the implication of Mogao Grottoes murals and Dunhuang cultural heritage, while in Dunhuang, before the various historical sites, filming the pain of the model, twisted body movements and expression, so as to express the world's cultural treasures suffered by the great "pain." Statistics show that in the tourist season, there are thousands of visitors each day into the Mogao grottoes. Monitoring shows that 15 people stay in a cave for 10 minutes, the temperature of the cave will rise 5 degrees Celsius, carbon dioxide concentration will increase significantly, which means that excessive tourists, will inevitably accelerate the cave murals and painted sculptures aging. To this end, Sen Bo Pr will "Dunhuang Sand Naked Action" launch ceremony, became a "mask meeting." "We advocate wearing masks when visiting the Dunhuang Grottoes," he said. "At the scene, IBC Public service Ambassador Ni with hundreds of guests wearing masks, called for every visitor to visit the Mogao grottoes landscape, really from the tiny place, through wearing masks to reduce carbon dioxide emissions, so as to delay the corrosion of murals." The precious of Dunhuang culture is showing the opening, absorbing and contribution of Chinese civilization to the world civilization, guarding Dunhuang as the root of the traditional culture of the Chinese nation, and the foundation of protecting the future development of the nation. In mid-June, IBC's series of activities will also be held in Beijing, "Dunhuang sand Nude Art" photography exhibition, the impact of more public personal participation in the protection of Dunhuang culture, to truly achieve with the creative beauty of China's public welfare influence.