The publishing industry throws hydrangea to the public and the private booksellers "bottleneck" to be solved

Cai Wang Wei Good Cultural publishing industry began to "throw hydrangea". June 28, the general Administration of Press and publication on the official website published on the support of private capital to participate in the publication of the operating activities of the Rules (hereinafter referred to as "rules"), supporting private capital investment in the publication of newspapers and periodicals, advertising and other business, encourage people to participate in the "Go out" publishing business, engaged in books, newspapers, periodicals, audio-visual products, The export business of publishing products such as electronic publications, to overseas construction of social construction stations, running a newspaper, opening a shop, such as publishing business.　　Support people-funded cultural enterprises, to the topic planning, content provision, project cooperation, as a state-owned publishing enterprises, such as a department, participate in science and technology, finance, education and other professional book publishing business activities. "In recent years, the publishing industry has gradually opened up to private capital, this time more is to open the channel to the people."　　Lei, deputy general manager of Beijing century culture communication company, said in an interview with the first financial daily (Weibo) yesterday.　　Therefore, in the eyes of many private culture enterprises, the "explicit support of private capital in the party newspaper journals publishing units to carry out the acquisition and management of the" two separate ", in the press and publication unit of state-owned capital holding more than 51% of the premise, investment in the publication of newspapers and periodicals publishing units, advertising and other business" This provision is particularly groundbreaking.　　Beijing Gambling Aristo Culture Media Co., Ltd. operations director Ma Guanglei that the party newspaper has its inherent influence, the release and advertising open, will attract many private enterprises. According to the public information, as of the end of 2011, China's Press and publication industry listed companies reached 49, to achieve the financing of more than 200 billion yuan.　　But the days of private publishing companies have been tough. China Publishing Science Institute published the "2010 China Private Book Industry Development Annual Report" shows that with the recent years, the number of primary and secondary school students in China has been decreasing, many private book industry enterprises rely on the survival of the secondary market has been basically saturated.　　The competition of the mass publication is white-hot, the new product is difficult to base. Ma Guanglei Company registered capital of 5 million, the annual publication of more than 80 varieties of books.　　The company launched the "When China never old" has been in the Xidan book building two months before sales 10, "The fourth power: a reporter's unannounced career," one in when the listed sales to enter the top ten. Even so, he used "very difficult" to describe the situation of the people's capital in the industry.　　He said that a few years ago, after the reform of the publishing industry, large media groups began to acquire a good private book company, ostensibly private companies have a backer, has been invested, but the actual work, the choice of topics, operating methods have been diverted. "Even more troubling is that private publishing companies have no ISBN, no publishing rights."　　"Ma Guanglei said that the publication of a book, private companies need to pay 10000 yuan to the press to 15000 yuan for the cost of the purchase number, and this" ISBN management fee "let the enterprise more than 20% of the cost. "Private enterprises to obtain a relatively limited distribution channels, similar books in Xinhua bookstore issued, to more than 10% of the channel costs." "Ma Guangleialso said.