The purchasing power of hundred dollars has shrunk in the past

With 100 yuan in the last year can buy things, in this year can also group? I believe you have already felt, yes, the price of group buying! Prices, seasons, festivals and other factors caused the purchase price fluctuations.

In the face of rising prices, netizens continue to tease out "forward onion", "garlic you ruthless" and other online vocabulary, and group buying rushed to the CPI high growth said "No" the front-line, is undoubtedly the best way to ease the increasing cost of living. But attentive consumers will find that today's deals are far less expensive than they were last year.

Recently, group purchase Navigation website Group 800 released the March 2012 group Buying Life Index, revealing the local service group buy the ups and downs in each subdivision area, from another side of the impact of the various aspects of group buying consumption. It is reported that the group buying life index in July 2011 as the benchmark point, after 9 months of continuous tracking of food and beverage, film Entertainment, hotel tourism, body care and other 26 best-selling group buy category, by the average price of each category, sales volume and other indicators weighted calculation, can be clearly reflected in the life of the purchase of clothing, food, housing, line , entertainment and other aspects of the price trend. Data found that, compared with last July, the March 2012 group Buying Life Index overall growth of 18%, that is, now buy the same products more than six months before the cost of 18%.

The purchasing power of hundred dollars has shrunk in the past

Recently, the reporter browsed Baiyuan popular group buy found, April 2011, 100 yuan = 19 Yuan Film + 25 Yuan Roast duck + 29 yuan on island Coffee afternoon tea + 29 yuan foot massage. Now buy the same package, but it will cost more than 25 yuan.

For 100 yuan in the purchasing power consumption on the issue of depreciation, Hu Chen in an interview with the network leader reporter said, group buy prices to a certain extent indeed with the price rise is inseparable from the relationship, after all, group buying has been very low discounts, businesses must also hold their own cost bottom line. Meanwhile, he also does not deny that the purchase price by the whole group buying transformation of the general trend of influence, business in the past two years has been through group buying has been a good publicity, in the popularity and Word-of-mouth guarantee, the business will naturally raise prices, to follow will slowly turn to the road of coupons.

New Clothes in the seasons

Clothing care in a timely fashion

The data also showed that the price-threatening rise was accompanied by clothing and care group buying, both of which had a significant increase in the first quarter. March Apparel Footwear index rose 25.62%, health care, wellness massage and other indoor growth index of 26.66%, 9.6%.

However, the spring has come, the beauty of the ladies are finally out of the bloated winter shackles, at this time the sales of clothing shoes and hats naturally soar. and health care popular, it is because the March temperature overall rebound, ushered in the annual spring health golden period, massage, foot therapy, personal care, such as physical therapy and health Care Group purchase products naturally much sought after.

Catering, hotel group buying trend down

Lose weight, leave the food cold

Although the group shopping price overall growth, but some categories are bucking the trend. In the first quarter, for example, the group saw a drop of 2.39% (a comparison base last July). In particular, the 8.46% of the decline in the autonomous meal is most obvious. And the reason for the decline in the diet group buying index, according to Hu Chen analysis: On the one hand after the spring festival, the consumer enthusiasm for food relatively lower, resulting in the food market as a whole cold city. On the other hand, the best weight loss season of the year also makes women shudder at the food.

Also down the hotel group. March Hotel Group Buy the overall price increase is not large (to last July as the base), March quarter-on-quarter increase of 15.81%, and in January, February lower base of the growth, January, February sales were lower than last year July. Spring Festival home to the customs of the new Year, resulting in the hotel industry is empty, at the same time, due to the cold weather reasons, causing tourists to play relatively less, the hotel group buy consumer index naturally lower, I believe that with the March warming and the rise of the group buying industry promotions, hotel Group Sales Index will be

For the recent group buying index fluctuations, Hu Chen that the season, festivals and other factors are causing market fluctuations, "the obvious reason," group buying site can refer to this set of data to balance the interests of businesses, consumers, so that not only can more accurately understand the user needs, grasp the user consumption habits, truly achieve on-demand production, precision marketing, and to promote the upstream and downstream of the entire supply chain change and balance. ”