The puzzle and solution strategy of SME station popularization

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As small and medium-sized enterprises, profitability is the essence, not profit is only a stage. From the point of view of the occupation of the market, it will experience a non-profit process, for the abandonment of traditional advertising marketing methods to use Network Marketing Enterprise station, the process is not profitable for the establishment of Word-of-mouth network advertising promotion. But the profit must be the purpose of the Internet enterprise, the final unprofitable is tantamount to death. Most companies spend large amounts of paid advertising, but reap little, the reason is that the existing pay advertising market confusion, lack of strong monitoring, prices are rising, but still many companies are still burning money. In a word, the high cost of paying advertising, low conversion rate, has greatly hit the promotion of enterprise station confidence. Therefore, this article tries to from the Enterprise station origin question, returns to the basics, abandons the gorgeous outward payment promotion way, seeks the real suitable medium and small-sized Enterprise website long-term stable development path.

1, pay attention to the experience of website users

First, the user experience is the most important. From the user's point of view, to provide users with the required information, must be built in the entire process of the site has been reflected. Therefore, it is particularly important to select Web site construction companies and space providers. On the one hand, to enable users to quickly browse your site, access to effective information, on the other hand, users from the details of the Web page to see your intentions of service attitude, you can say that this is to give users the "first impression."

2, carefully selected SEO promotion company

Now the so-called Search Engine optimization Company (SOE) weeding, chaotic elephant. The slogan is much the same, that is, how many wallets to spend on the home page and so on, and the price is outrageous, than the search search rankings paid ads are also much higher than the direct purchase of paid advertising cost-effective. This kind of company generally requires the enterprise to pay thousands of of the so-called prepaid money, then suggest you to the site's title, keywords, etc. to do a surface optimization, because this strategy is used by the flood, short-term difficult to effect, so by buying outside the chain (more is black chain cluster) to quickly improve the site weight and ranking. So toss to 3-5 months, your station finally to Baidu home (in fact, now to ensure that Baidu first or the top three of the SEO company is very few), and the enterprise settlement closed. But not more than 3 months, customers often find that the site fell down. So want to through the SEO company short-term promotion rankings and weight of the practice is very dangerous, need to be treated with caution.

3, join the regular enterprise propaganda platform

Perhaps for some enterprises, long-term to join such as Alibaba and other more authoritative corporate propaganda platform is a luxury, but we still have a lot of choices, there are still a lot of good platform to use. In addition, add enterprise Yellow Pages is also a good choice, included relatively fast, generally speaking, as long as the provision of real and effective enterprise information, submitted will be included. In these platforms to find some more enterprise Yellow Pages library to join, although these can not bring you a lot of traffic, bring some customers, but for the promotion still need to join, it is important that it, low-cost, or even a lot of free.

4, select the appropriate external chain resources

Select the chain should also pay special attention to, as a general enterprise, nature will not buy the authoritative site of the home link. But also can not easily find links to join, should be careful to consider whether the object station is the search engine punishment station will have a black link, of course, buy black link is absolutely to avoid. In short, do a good job of corporate web site promotion, you can better promote the brand of enterprises, to establish a good image for the enterprise, so, in the beginning of the creation of the enterprise site will pay more attention to the construction of every detail of the station, in order to create a long-term development of successful corporate website. (This article by Www.xiexing.net First, admin5.com starting, welcome reprint, reprint please explain source)