The puzzle of Intelligent TV: hardware and software cannot be combined seamlessly

Original title: The Puzzle of the intelligent TV market recently dazzled, new entrants with the so-called new model to try, vested interests are also not to neglect, alliances's play code with a new release, no less than the morning market of noisy hawking. In the face of the change of dawn, no one wants to miss the opportunity, at least to show their attitude. Even in order to spread the effect, we are asking each other's time arrangement, in order to rob "first", break their established procedures also at the expense. But the excitement is lively, but the surprise is very limited. Whether it is the Super TV, or the millet TV, or Skyworth and Alibaba, Archie Art and Tcl such a cross-border combination, the outside world to remember the most is that they wave after wave of the price of grappling. 2999 or 1999 dollars, people might think of the auction house, or the exaggerated tenor of the TV shopping channel. A new model, a new change, and eventually the price you come to me, how much it is hard to let go. In other words, the spoiler is still not convincing, to the Internet business to give the price, or to bear the teeth of each television loss thousand yuan above the rules of burning money, or in the hardware configuration steal Dragon turn Phoenix. As for those who have just held hands of "boyfriend and girlfriend", also can not see the obvious "one plus one more than two" effect. Back in the smartphone itself, it is believed to be the future, largely because of the model effects of smartphones. Apple pioneered the iOS operating system and App Store announcing the demise of the functional machine era, a century-old brand Nokia collapsed in a few years, and eventually had to commit to Microsoft under its own losses. Smartphones are a powerful mobile internet era. Qingdao Hisense Media Network Technology Co., Ltd. Deputy general manager Gao Xiongyong that Smart television is about to detonate the home Internet, the size of its market can not be said than the mobile internet, but at least not lost in the PC Internet. But after jobs, Apple's rumored "I TV" saw No rain on the Thunder, leaving the copy to copy the smartphone's soft and hard integration mode to the TV, and everyone was putting the user experience on the tip of the tongue. The problem is that, from the user experience point of view, Smart TV is far from the "fool-use" intelligence. Others do not say, take human-computer interaction, or rely on the change of the remote control, more than a few keys or a few keys, and did not bring a qualitative change to consumers experience. Of course, the direction of hardware and software integration is not wrong, the current number of water test is based on their own resources to make the appropriate choice. Internet enterprises need to complete the hardware of the short board, relying on the mature foundry system and upstream industry chain supporting capacity. Hardware Enterprises also need to learn from the Internet, in addition to the so-called Internet genes, operating systems, content and applications are readily available to complement the object. Hardware enterprises, there are Hisense such "ambitious". Liu Hongnio said that in the face of Internet companies to enter the big screen industry, as well as traditional home appliances enterprises bundled with a single content supplier of the "Ship to sea" strategy, Hisense will adhere to the "complete industrial chain of the established strategy" to promote, that is, from"Shipbuilding to Sea". Rome was not built in a day, and after jobs there was no case of seamless integration of hardware and software. In particular, in front of the perceptual vocabulary of user experience, the pathfinder of various modes have a long way to go in front of the intelligent TV. As far as smart TV is concerned, in addition to the superposition of content and the dimensions of the application (it is difficult to break through, consumers are difficult to have a standardized perception), users can more directly feel the display technology brought by audio-visual upgrades. This is also the current color TV manufacturers in the Internet TV hot spots, but also keen to promote Full HD, 4K, surface display, such as the reasons for the term. At present, TCL, Hisense, Skyworth, Konka and so on will 4K products as the most important this year. September 13, LG Electronics also launched the Chinese market's first surface OLED TV in Beijing. Two days later, Samsung also launched a similar surface OLED products, the price is targeted at less than LG 5000 yuan/Taiwan. However, for Chinese color TV companies, the controlled of the upstream supply chain in front of new display devices such as OLED and curved TVs make it only possible to maintain the role of the tracker.