The pyramid model of SEO success

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Recently in the Foreigner SEO Circle Popular An article, is Sgt Business Sem's one name is the SEO success Pyramid model (the SEO Success pyramid) article. This article mainly summarizes the whole set of SEO project to obtain the success of some supporting conditions, and summed up into a pyramid model diagram. Feel this model diagram for the SEO people have a very good guidance, so the map to tamper with a few changes to the text description.

The introduction of SEO is actually very simple, but also for many people in the network to see some knowledge will feel that they will be SEO. In fact, a successful SEO project is not a garbage station as simple as the essence of a system of the process, in the process of operation and infiltration of a variety of details to deal with. (Garbage disposal process is not the system, there is no real SEO project to consider and pay attention to the complex, so can do garbage station successful people may not be able to do a real SEO project.) How to do a good job in this system every step need not only SEO ability, but also need vision and decision-making ability as well as the details of processing capacity. The following SEO pyramid diagram briefly describes the process of such a system.

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As can be seen from the above diagram, the things that are mentioned in this model diagram may be the basic content that everyone is familiar with, but how to do the basic details well can show a seoer ability. Here's a simple explanation for my own understanding of what this SEO pyramid includes:

Team execution: The premise is that there is a team, a good team of division and the implementation in place for an SEO project has a critical impact.

Program planning: The whole project planning and monitoring the implementation process is very important. And for personal webmaster, how to stage the evaluation of the project performance is not enough or easily overlooked.

Products and Services: Whether you sell products or provide services, you need to have a relatively qualitative "things" and for its SEO activities. Clear user groups of products or services in order to accurately carry out the relevant marketing activities.

The ability to get information: SEO industry and marketing areas are constantly evolving and changing, other industries are also changing the situation, there is enough capacity and channels to grasp the dynamics of their own industry and industry-related changes in other areas in order to real-time search engine marketing activities of the adjustment and optimization, adequate preparation for the response.

Patience and perseverance: everyone wants to be successful, but it's not that easy. SEO projects sometimes need to spend a lot of energy and a long time to achieve the goal. Impatient people may not be suitable for search engine marketing.

User experience: A website's most important audience group or user, how to improve the user's intimacy, viscosity, simplify the user's operation process and let these user-friendly for their own final transformation services need great skills and practice.

Keyword strategy: including keyword selection, keyword organization, keyword placement and promotion and so on. Keyword strategy is a good site SEO basic.

Statistics and Analysis: From the beginning to the end of the SEO project should have statistical and analysis process, and timely use of statistical data and analysis of the results of the search engine marketing planning to make adjustments.

Assistive tools: Includes keyword research tools, keyword ranking tools, outside chain monitoring tools, dead chain audit tools, and more sophisticated competitors and advertising analysis tools. Effective use of tools can reduce the SEO project execution process of human and resource consumption.

Internal structure optimization: Internal structure optimization is not only for the search engine to do within the chain, but also to improve the site to the user's usefulness and guidance.

Copy writing: Refers to the content, content for the king, an excellent site needs excellent content support. Both search engines and users need quality content to meet.

Quality outside the chain: external links I still pay more attention to quality, but the quantity is also very important. Link strategies and keyword strategies are critical to search engine marketing.

Popularity: Refers to the display degree, so that users, audiences in different related occasions can see you, whether it is the social media or industry window.

Brand Management: The word of mouth effect in the Internet has become very important today, and sometimes feel your project success or failure and promotion effect. Guide users and non-users of the impression and evaluation curve, grasp their own public opinion control and guide the ability to maintain the brand and image is very good.

Trust: Search engine Trust and User community Trust is very important, they provide the site for fresh users and stable users to provide a guarantee.

Every node in the SEO pyramid can be written as a topic, and different people have different experiences and cognitive degrees for each point. But for a complete SEO project or a mature seoer, mastering these details is very necessary. This SEO pyramid map of the induction sequence and progressive order may not be very accurate, but careful thinking in fact, each layer also has a certain significance.