The "Quality Gate" of the Tang-Ren Tong-gelatin trap was questioned at the beginning of 30%

Earlier this year announced a price increase of 30% of the Tong Tang (market, interrogation) donkey-hide-gelatin, but in recent media exposure to quality problems: Media said that the authority of the third party testing agencies, Beijing Tongren Temple of Donkey-hide gelatin sample raw material quality is relatively poor. However, the ex-Tang said in a statement, "The batch of donkey-hide gelatin production process in line with GMP requirements, at the same time we have the batch product of the enterprise retention-like products have been recheck, the results in line with the" Chinese Pharmacopoeia standard. It is reported that the Tang Ren Tong in 2009 with the operation of gelatin. Although with Donga donkey-hide gelatin (market, interrogation), Fu Glue and other brands, Tong Ren is a successor, but with its many years of accumulated brand advantage, Tong Ren Tong Donkey-Glue sales growth, product pricing is also rising, this year at the beginning of the Tang Dynasty is closely followed Donga donkey-hide gelatin raised 30% Some insiders said, "one side of the price increase, while exposing quality problems, which inevitably let people doubt the Tong Ren Tong's gelatin products are really worth it." More worrying is that the quality of Tongren temple in recent years has been the trend of frequent hair. According to the Chinese economic Network reporter not complete statistics, only from last year, there are many kinds of quality problems in Guangzhou and Tianjin. This is undoubtedly the Tang Ren Tong "old", "high-end brand" image is inconsistent. In this connection, China Economic network reporter repeatedly called Beijing Tong Ren Tang Technology Development Co., Ltd., but as of the press before no answer. Tong Ren Tong Donkey-Hide gelatin quality is poor? "The consumer Report," April 29, said the test results of the authoritative third party testing organization show that, on the "L-proline", an important index representing the quality of donkey-hide gelatin, the donkey-hide gelatin sample of Beijing Tongren temple has not reached the national standard, its value is lower than the national standard 10% for 9.5%--This means that its raw material quality is relatively It is understood that the main raw material donkey-hide, the main ingredient is protein, according to Chinese medicine theory, with blood hemostatic effect. The quality of donkey skin also determines the quality of donkey-hide gelatin, however, in the market, by inferior leather or other animal skin posing as donkey skin of the fake donkey-hide-gelatin event appears. In order to verify the quality of mainstream donkey-hide gelatin products, this "consumer report" submitted 6 brands of 8 pieces of donkey-hide gelatin block products, including Donga gelatin, Fu Licensing, Tongren, Tai Chi, DG and other brands, testing the "four amino acid content" and "identification" two quality projects. The choice of "four amino acid content" is according to the 2010 new edition of "Chinese Pharmacopoeia" stipulates: The contents of L-hydroxyproline, glycine, L-proline, alanine, four kinds of amino acids in gelatin are not less than 8%, 18%, 10%, 7% respectively. The content of these kinds of amino acids in donkey skin is higher than that of most animal skins, which can reflect the quality of donkey skin and donkey-hide gelatin. Rae, an associate professor at China Pharmaceutical University School of Medicine. The Pharmaceutical Analysis Department of the School of Medicine, Sun Yat-sen University Xu Neu Jun also explained that these four kinds of amino acids are the most in the hydrolysis products of donkey-hide gelatin, and the content of these four kinds of amino acids can be determined to enhance the controllability of the quality standard of donkey-hide gelatin. According to reports, the media submitted to the 8 products, only the Tong Ren Tang in the index of L-proline lower than "Chinese Pharmacopoeia"10% of the rules. However, for the consumer report, the test results, in response to the official website on April 30, the Tong Tang said, "First of all, we have reviewed and examined the production process of the donkey-hide gelatin with the batch number: the batch-gelatin production process complies with the GMP requirements; The products used in the production of raw materials and accessories are strictly qualified after the use of The results of the factory inspection of the products in line with the "People's Republic of China Pharmacopoeia 2010 edition of a" standard, at the same time, we have the batch product of the enterprise retention samples of the review, retest results for the L-proline content of 10.6% (National Pharmacopoeia standard is not less than 10%), in line Tong Tang also revealed that the spirit of responsibility to the community, the consumer is responsible for the principle of corporate responsibility, I will arrange the batch of products sent to the State authority of drug inspection agencies for re-examination, retest results will be announced separately. High-end brand confusion at present, China's donkey-hide gelatin market structure temporarily stable, Donga donkey-hide gelatin high-end, Fu glue is firmly seized in the low-end market, and to Tongren, Taiji donkey-hide gelatin, etc. as the representative of the later, is divided into the remaining gelatin market. 2012, Fu Gum Group chairman Yang Fuan in an interview, said in 2011, donkey-Hide gelatin block market total sales of nearly 6000 tons, 2300 tons of rubber sales, Donga donkey-Hide gelatin sales of 1400 tons, the remaining share of other donkey-hide gelatin enterprises carved up. According to this calculation, Donga donkey-hide gelatin and fu gum two companies to add up the sales have accounted for more than 60% of the market. However, for the later Tang Ren Tong, its donkey-hide-gelatin product sales growth is indeed not slow. 2009, Tongren Tong began to exert the operation of donkey-Hide gelatin, subsidiary Tongren Tong Technology. Public data show that 2010, 2011, Tang Ren Tong Technology, the sale of donkey-hide gelatin block reached 50 million yuan and 90 million yuan, the 2012 donkey-hide gelatin block sales of billion. After the steady increase in sales, Tongren temple began to raise prices in the high-end market. 2012, Donga Donkey-hide gelatin block and retail price increase 10%, "New Express" reported that, after raising prices, Tang Ren Tong Technology of the donkey-hide-gelatin block price from 570 yuan per catty to 690 yuan, the two sides to reduce the price difference to 135 yuan. And in 2013 Donga Donkey-Hide gelatin repeatedly price, Tongren Temple Science and Technology did not follow up, but, in the early 2014 Donga donkey-Hide gelatin price, Tongren Tong Technology rapid follow-up, price increase 30%, the end product prices to 898 yuan per catty. At the same time, Tongren also began to rapidly expand capacity. November 2012, Tongren Tong Technology set up factories in Hebei, expanding production of 800 tons, the scramble for donkey-hide gelatin. However, there is still a big gap between the donkey-hide gelatin and Donga gelatin. Liu Zhongdao, an analyst with the pharmaceutical industry in Andhra Pradesh, said Tongren donkey-hide gelatin has a greater brand advantage, Tongren Tong's chain of pharmacies is also a major competitive advantage, but the current Tong Ren Tong Yi Block Sales is not high, is expected to be only 200 tons in 2013, and Donga Donkey-hide gelatin, Fu Gum Annual sales of 2000 tons, there is still a big gap. Slithen, senior medical partner at Peking University, said that regardless of the price level, in fact, the goodsThe production cost of donkey-hide gelatin is similar, its production threshold is not high, donkey-hide gelatin market more value brand, marketing and so on. Tang Ren Tong as an old, with high visibility. In the donkey-hide gelatin products, tongren hope to use their own higher brand premium ability to seize the market. However, the donkey-hide gelatin product is a unilateral preparation, entry threshold is low, more test the marketing ability of an enterprise, but this is the soft rib of Tong Ren Tong, Slithen Analysis said. In Slithen view, to the Tang Ren Tong more unfavorable is: In recent years, Tongren temple quality problems constantly, this and Tongren temple, high-end brand image formed a huge contrast. According to the Chinese economic Network reporter not complete statistics, in addition to the exposure of donkey-hide gelatin products poor quality. Last year, the Tang Ren Tong was exposed to quality problems three times. January 2013, Guangzhou Tong Tong Tang, the president of the temple broken bee pollen tablets were referred to the addition of mannitol, by the quality supervision, industry and commerce and other departments of the investigation, and even the Ministry of Health has clearly pointed out that its use of related additives is illegal to add. It is reported that small doses, reasonable, short-term use of mannitol, can play a role in dehydration diuretic, the need for patients is beneficial. But if you add food, let ordinary consumers take long-term, the consequences must be more harm and less. April 2013, in the Tianjin Bureau of Medicine Inspection, the Tong Ren Tong Dihuang was detected total ash, acid insoluble ash project unqualified. After verification, the company said: "The batch is 100110720 of Rehmannia is not Tong Ren Tong (Bozhou) pieces limited production, and Tianjin New drug industry (market, interrogation) Group Co., Ltd.-Kin large pharmacy no business dealings. October 2013, the Guangdong Provincial Food and Drug Administration announced the two quarterly drug Quality Bulletin, 102 pharmaceutical manufacturers, 1238 drug operators and 418 medical institutions 886 batches of 4509 varieties of medicine for testing, of which 81 batches of 197 are unqualified. In this list, the Tang Ren Tong's palace bezoar pill is listed.