The quality of the behind, is the video site on the content of homemade enough attention and high investment

Absrtact: Self-made, is becoming the www.iresearch.cn/news/video website/' Target=_blank class=link_black video website domain hot concept, each video website also is increasing to the homemade content input, In order to participate in upstream content production, control communication channels

"Homemade", is becoming www.iresearch.cn/news/video site/' target= ' _blank ' class= "link_black" > Video site in the field of hot concept, each video site is also increasing the input of homemade content, In order to participate in the upstream content production, control communication channels, forming an independent industrial chain.

The purchase of copyright and homemade content is the most video site now in parallel with the two-block business. The introduction of copyright content to occupy most of the site traffic, is now the core competitiveness of video sites. But copyright purchase, the first high cost of copyright is caused by the video site "Burning Money" of the "culprit." Secondly, the introduction of copyright in the process of making video web site as a broadcast channel, just stay in the industrial chain downstream, by the upstream content provider constraints very large. For example, Sohu Video this year to large-scale introduction of the U.S. drama, the copyright is more stringent, refused to provide offline download function; The mainland's most popular variety show "Happy Camp" last year resumed the copyright of the new media broadcast.

So, the production of their own content. Can participate in the production of upstream content, but also to control the downstream transmission channels, for video sites, it seems particularly important.

And stay in the minds of netizens on the content of homemade "small cost", "grass-roots", "shoddy" and other impressions are different, now the video site self-made content is trying to "fine" direction of development, Youku produced by the "Master Micro-film" This year's franchise director Wu, Kurosawa and other big-name directors.

The quality of the behind, is the video site on the content of the self-made enough attention and high investment. Youku production, although refused to disclose the amount of input to the original program, but from the "Master Micro-film" to participate in the Hong Kong Film Festival twice, investment is not a decimal. Insiders said that video sites into tens of millions of dollars to create a micro-film has been an ordinary level, variety show is more expensive, Sohu video has spent billions to build a variety show "Up bar, juvenile!"

High input must expect high yield. Youku Potato Group Senior operations Vice President Wei in an interview with NetEase technology, the "output" of self-made content is embodied in three aspects: providing new channel for content source, exporting to TV station, Courtyard line, Subway bus TV and other traditional offline channels, laying brand status and earning income. In fact, these three aspects, as long as the first can be achieved, the brand and profitability of the output is a success. Therefore, the independent production content, the control dissemination channel, thus cultivates own dissemination industry chain is the video website to rush the content the basic goal.

But at present, limited by the content production level and the user's watching habits, video site-made content accounted for the total net traffic ratio is not high, around 5%. In the channel of communication, although there have been such as Youku produced "Xiao said" such a program reverse output to the TV station, but did not form a common phenomenon, and did not generate revenue.

As Luvanchi, general manager of Youku, said, "The industry is still setting the stage of the Rules", video sites like television stations to form a mature program production, dissemination of the industrial chain, still a long way to go.