"The Quintessence" of the capital was "cloned" by the court escort Correctional

China Enterprise News Network-Sugar Wine Channel (zhengmin) recently, by the Beijing Haidian District People's Court to (2011) The first word of the civil mediation 1975th, ruled that Beijing Shuang Qing and Wine Co., Ltd. unauthorized use of production of well-known goods and unique names, packaging, decoration counterfeit dispute cases. Luzhou National Liquor Co., Ltd. from 2004 onwards to produce and sell the trademark "Quintessence" and the Beijing Opera Facial makeup (from Zhao Lin "Chinese Opera Mask") is characterized by a series of liquor products. Beijing Shuang Qing and Wine Co., Ltd. production and sales to "Beijing-pure" and the Beijing opera Facial makeup features of the liquor products, sales range, including Beijing, Tianjin, Liaoning, Jiangxi.　　Its distributors in China Wine and wine investment network, sugar and wine food Investment Network, China Wine Video Investment network, China Wine Investment Network, the kind of liquor sales network released the investment and sales information. Luzhou National Wine Co., Ltd. that Beijing Shuang Qing and Wine Industry Co., Ltd. Products in the name, packaging, decoration and the company's products similar to the consumer confusion, misunderstanding. Special to Beijing Haidian District People's court filed a lawsuit. The defendant is required to cease infringement, make public apologies, and compensate for economic losses and related expenses. Upon enquiry, the defendant approves the above facts.　　After the court presided over the conciliation, the parties voluntarily reached an agreement. Defendant Beijing Shuang Qing and Wine Industry Co., Ltd. since June 14, 2011 to stop the production and sale of "Beijing-essence" with the Beijing opera Facial makeup characteristics of the wine products, stop publishing relevant advertising and investment information; In the consumer daily, before June 30, 2011, a statement was published to remove the impact　　, agreed to promote its shareholders to celebrate the year will be its own patent "wine bottle (Beijing)" and "Wine Bottle" (Patent number ZL200730158857.7) free transfer to Luzhou Quintessence Wine Industry Co., Ltd., compensation for Luzhou National Liquor Co., Ltd. loss and cost of 30,000 yuan. The law is relentless, litigation is to pay a great price, but in order to maintain the brand image, some money can not be saved. Brand is very important for an enterprise, but it should pay more attention to the brand rights and strengthen the fight against counterfeit products. Only when the patent protection is done, the use of legal weapons, and effectively protect the legitimate rights and interests of enterprises without any infringement, enterprises in the process of safeguarding the initiative. Through this case enough to show that only in the strengthening of brand building at the same time, the use of legal weapons, can highlight the protection of the brand, so that outlaws without refuge.