The Quintessence wine industry overseas uses the Quintessence culture marketing Chinese liquor

China Enterprise News-China Enterprises Press 3-17 Luzhou (Korea) in Chinese liquor industry to see Luzhou National wine industry, it is still a thriving new wine brand enterprises, but in Beijing opera fancier circle, the essence of the wine industry can be a resounding product. To the essence of the culture as the foundation of Luzhou, the third white Flower, the Beijing opera Mask, the Quintessence and the image of the national culture, soon became popular with the Chinese wine market, and its charm of Chinese culture, with the help of the United Nations Millennium Development Goals of the Expo platform propaganda, into South Korea, Singapore and other Southeast Asian markets,　　Let this golden Flower fragrance floating at home and abroad. National Wine Industry won Expo 2010 Shanghai-United Nations Millennium Development Goals theme Public interest activities Chinese Quintessence Culture Gold Award and designated wine industry Chairman Shi and International Information Development Director-General Daniel Barrio Group photo Beijing opera and wine are the essence of the perfect fusion to realize the cultural development of Beijing late last year to declare the United Nations " The Intangible Cultural heritage of mankind has been successfully ranked among the world's cultural treasures. Wine culture and its regional culture and consumption habits are inextricably linked, China's wine technology embodies the Chinese civilization, bearing the national history. Luzhou essence wine Industry, the essence of wine, wine and the quintessence of cultural and artistic combination, it can be said is not only the promotion of traditional Chinese culture, but also to the cultural renaissance efforts.　　For example, the national wine industry funded the establishment of Luzhou Peking Opera Fancier Association, South Sichuan quintessence Peking Opera Fancier Association, Sichuan quintessence Culture Research Institute, as well as the sponsorship of the Peace Cup Beijing Opera fancier competition, to carry forward the culture of the quintessence of cultural. National wine "culture set up Taiwan, wine industry Opera" Happy essence of the brand image of wine, from the packaging to the outside packaging, integrated China's four National essence ', the pot on behalf of Beijing Opera, the production of Jingdezhen porcelain wine is a major Chinese quintessence, wine using Qu medicine, with a lot of Chinese herbal medicines, Chinese medicine is also China's national Quintessence, the pot of liquor itself, distilled liquor, is another major feature of China. As the quintessence of wine industry chairman Mr. Shi said, the quintessence of wine industry platform, Beijing opera fancier exhibition style, this is "culture to Taiwan, wine industry in an opera!" "At the Shanghai World Expo, the United Nations Millennium Development Goals, the quintessence of wine not only become designated wine, but also won the Chinese National Culture Gold medal, outstanding Cultural Contribution Award and other honors, and the quintessence of cultural characteristics of the charm, so that the essence of wine industry by South Korea, Singapore and other merchants bullish, and　　And many European, African and other countries, tourists and students, are rich in Chinese culture characteristics of the essence of wine as a gift away, gifts and friends. Industry insiders believe that this kind of culture as the brand characteristics, brand development and promote culture, is a rare fusion, heritage of Chinese civilization, complement each other, complement each other.