The rapid development of electric power business promotes the transformation of traditional commercial real estate in Xinjiang

Xinjiang Daily News (reporter Shao Report) Double 11 of the electric sales promotion carnival has fallen, Taobao Cat, Beijing East, Suning easy to buy more than 10 integrated platform model Electric Shangdou joined the melee. In the end, Taobao cat to the 19.1 billion yuan sales of the top, compared with last year's 5.2 billion rose three times times. In the face of the rapid development of the electric business, traditional commerce appears tepid, although sales compared to previous years, but with the increase of the electricity business is still a little sluggish. In the rapid development of the market background, the traditional business development of the way out? How can we gain momentum for growth in a shrinking market share?

Real estate control policy lasted nearly two years, it is the rapid expansion of commercial real estate two years, many of the real estate companies keen to do residential industry began to do commercial real estate, more and more possession of property, which, in which the department stores because of its cash turnover, the market risk is low and is favored. A large number of commercial real estate into the market, department stores, residential, fitness, catering and other forms of competition between the increasingly white-hot, competition from prices, services and even the environment, however, the regional commercial procurement system and the market has not been subdivided into a competition between the business bottlenecks.

Taobao has been open shop for two years Fang told reporters, open shop as long as tens of thousands of yuan, and in the entity business less than 20 square meters need nearly 200,000 yuan of capital cost. Because of its low operating cost, less investment, low threshold and high efficiency, the electric business is the first choice for the first-market merchants. In the past two years, with the popularization of the network, online shopping has become the main consumption mode of the public more and more. The first is the price advantage, online shopping for consumers, the biggest advantage is low prices, compared to traditional business, by operating costs and investment funds lead to high prices, quality differences are not small products, the price is likely to be a difference; second, convenient, with the rapid economic development, the pace of life is speeding up, Shopping time cost is a lot of compression, all-inclusive comprehensive platform-type electric dealer, can make consumers more convenient to complete the shopping; Finally, the choice of a wide range of traditional business by geographical constraints, the distribution of distributed, complete shopping need more time and physical strength, and the diversification of electrical goods, different products as long as click on the page can be completed. In the past two years, with the expansion of the real business, the development model of the electric business is moving towards two aspects of rapid development, One direction is to market share, to the comprehensive platform-type electric dealer, the other direction is for the brand, take the special and Fine road, for the specific industry segments.

In addition to grasping the regional market consumption system, traditional commerce should also innovate at the same time as its advantages. According to the friendly group (600778, shares bar) marketing Planning Department office staff, the company in addition to the traditional business there are also electricity, so as to effectively compensate for the market vacancy. It is understood that the traditional business in Xinjiang, there is not much integration of electric power, even if a small number of commercial operators to participate in the operation, but from the price, the distribution of trade and so on, but also only the traditional commercial market supplement, and did not form a market advantage. Traditional business advantage lies in experience, complete after-sale service, custom service, set entertainment and leisure in one shopping place, network shopping is difficult to bring consumers sensory enjoyment, after-sales service is also online shopping can not complete the link, the popularity of online shopping, followed by a large number of follow-up problems soared. Traditional business in shopping can also bring consumers entertainment and leisure shopping environment, which is also the network can not be replaced.

Traditional commerce should take the road of branding while exerting its own advantages. In Ninghai, which has been engaged in commercial operation for more than 10 years, it is believed that the traditional business of Xinjiang can be higher, fine and sharp, especially the brand management of the characteristic products, which are unmatched and imitated by the electric dealers. The denial of the traditional commercial market is brutal, but for some specific commodities, the electrical business is difficult to get involved, high-end, collection, food and other products are still the most solid traditional business market, in the market segment to do fine, will be the traditional commercial irrefutable development direction.