The rapid development of the group Network in the hotel online sales field

Absrtact: Recently, there are media reports, the domestic veteran OTA team art is not very good, the same way to abandon the art of the Dragon transfer Ctrip, Ctrip has access to the world's largest online travel service provider Priceline shares, domestic and overseas two first joint venture seems to let the Arts Dragon's department

Recently, there are media reports, the domestic veteran OTA team art is not very good, the same way to abandon the art of the Dragon Transfer Ctrip, Ctrip and the world's largest online travel service provider Priceline shares, domestic and overseas two "first" joint venture seems to make the situation of the art dragon more embarrassing.

Not only this, media reports, in the field of hotel group buying, Art Dragon CEO Cui admits: "Our hotel group buying business compared to last year is down, do not very ideal, the growth rate of art is also a group buying business pulled down." We face the pressure of the United States in this area is quite large, the original hotel group buy business accounted for more than 10%, now hotel group buying business is about 5%. ”

Some people are happy to worry, now, the United States Group Network is in the hotel online sales rapid development, recently a well-known domestic research institutions published the "China Life Service O2O Market Research Report 2014" Report, the report shows that in the hotel area, the first half of the purchase market hotel room turnover 3 billion, an increase of 142%. Among them, the market share of the American Regiment occupies an absolute advantage over 75%. Strong team Consulting the latest release of the "July 2014 major websites online hotel group purchase product richness monitoring" report shows that the main site of the July total number of hotel group buy products to 196870 more than where the network, ranked first.

In addition to group buying, the United States group in the hotel online sales other areas have contributed to, such as this year's flagship of the quick order. The United States group related to the Director of the introduction, quick Order is the United States Mission Hotel launched this year, one of the key services, through the website, you can view the hotel room and direct booking online, check-in 18 o'clock before the date can be refunded at any time, keep the room to the next 12 o'clock, at present, the United States Group Hotel in the fast-booking field and All Seasons Hotel, Hanting Hotel, 7 days hotel, Pudding Hotel, Ginza hotel chain hotel and other economic chain hotels have established cooperation. At present, students, young white-collar workers have become the main force of the United States Group hotel consumption.

"Eat and drink living constitutes an organic whole, and Internet users are very accustomed to as much as possible in a platform to solve life problems, because this more convenient, the main local life services in the hotel online sales field will have a unique advantage," industry analysts pointed out.

It is understood that the 2013 hotel online turnover amounted to 2 billion yuan, the first half of 2014 more than last year. At present, the United States Group Network in the National Cooperation hotel more than 100,000, is the largest hotel group buying platform and the second largest online hotel distribution platform.