The rapid rise of network buying, merchants to check Strictly

The rise of online group buying has a positive effect on expanding domestic demand and stimulating consumption. But to reduce the network group buying services shrink, refund difficult issues, but also to buy site strict merchant closed, and further improve the entire Network group purchase supervision system and credit evaluation system, which awaits the various regulatory departments, consumer protection departments, as well as media, lawyers and other social sectors of the common support.

As a new mode of e-commerce, the rapid rise of online group buying is becoming an important channel for China to expand domestic demand. According to statistics, China Group purchase site currently has more than 3,000, group buy users reached more than 60 million people. 2011, the net buys the total amount of sales reached 11 billion yuan.

It must be said that the emergence of group buying to expand domestic demand, stimulating consumption has a positive contribution. Group buying makes up for the general lack of online shopping, in the life service consumption, such as barber, dining, beauty and other items on the significant pull consumption. In addition, group buying can help businesses reduce costs, expand sales, increase visibility and help consumers save money and maximize the cost utility of services.

However, due to Network group purchase market access threshold is lower, the relevant policies and regulations are not sound, the industry credit system has not been established, network group buying market is a mixed bag, mixed, caused a lot of disputes, consumer complaints show rapid growth of the situation, become a major focus of the community.

For online group buying, consumers reflect more strongly the problem is roughly divided into four categories: the first is to buy the site promises to shrink the problem is more serious; the second is the purchase of the site's most prominent refund problem; the third is to buy consumers and consumers to enjoy normal consumer services, there are differential treatment of the problem Four is the group purchase website provides the service category to be relatively few, in the reservation service aspect also has the question.

In response to these problems, group buying site must first strict merchant close. In a few days by Beijing Litters Group Information Technology Co., Ltd. held a "efforts to enhance the network Group buying Service Level Symposium", the State Administration of industry and commerce market Supervision and Management department deputy director Yang Hongfung said, as the network Commodity trading department, to the Internet Commodity Trading website Subject Qualification Strict access clearance, according to the " Network commodity Transactions and Related Services Act management interim measures, the network group buying enterprises must first deal with business registration. Network group buying enterprises to the platform on the operator to verify the subject qualification, some operators of the project itself needs to be approved by the administrative license, to be strictly. The law enforcement agencies should also crack down on the illegal activities of the enterprises concerned and protect the legitimate rights and interests of consumers. At the same time, to strengthen the management of the contract of the relevant enterprises, especially to some enterprises of the Overlord contract form provisions to strengthen regulation.

At the same time, the network group buying enterprises themselves should also actively implement the "consumption and security." The network buys the enterprise to strengthen the self-discipline, consummates own service system, must strengthen the exploration in the promotion service aspect. In addition, the industry should also actively promote the network group buying industry service quality norms and standards, set up a good benchmark and demonstration.