The real estate business billion yuan funds to benefit the game industry to enter the investment key period

Even in the face of the fierce and complex market competition environment, the myth of Chinese online games financing is still.　　And this continuation of the myth of the protagonist into a traditional property developers. Yesterday reporter learned that China's veteran game manufacturers in the network yuan has been more than 130 million yuan of huge investment. In view of the net Yuan is China's largest stand-alone game agents, after the transformation into a network of companies. This is the recent grand in the spin-off after the billion acquisition of Shanghai Jin Cool company, another vibration of the game industry news.　　Chen, chief executive of the network, said that the funds will be used for the formation of online research and development team, as well as the domestic and foreign research and development team to buy and so on. It is noteworthy that, people familiar with the matter, said that the sum of more than 130 million yuan is not from the special venture investment institutions, but a wine industry started, now in the real estate industry has made a contribution to private enterprises.　　Its business covers food, tobacco and alcohol, real estate, energy and other popular industries, "financial strength is very strong." This means that from the traditional VC investment institutions, to grassroots Zhejiang Merchants Group, and then to the "national team", such as the Chinese film Group, wine industry, real estate and other traditional strong capital to intervene, making into the online games industry more and more diverse sources of capital.　　This is also the first time the net swims the real estate business figure. The analysis thinks, the net swims like the magnet attracts each party capital to compete, or is because swims the industry average 50% high profit rate and the broad development prospect. "Whether it is real estate or wine industry is a high profit industry, but still think of the field of online games fight one, can be seen the net profit margin and sustainable profitability of the attraction." Compared with these traditional industries, the opportunities for online gaming companies to go public are greater and the profit outlook is even more substantial. So it is not surprising that traditional capital such as real estate is involved.　　"Analysys International president Analysys told reporters. Chinese online gaming users have surpassed 60 million in 2009, up more than 20% per cent compared with last year, according to CNNIC's study. Market size close to 30 billion yuan, and this year is expected to break through 40 billion yuan.　　Therefore, the formation of the parties to the capital with money squeezed into the game industry situation.　　However, because of fierce competition, as well as policy strict risk, the threshold of investment online games is getting higher, at the same time, with the whole game industry pattern forming like Tencent, Shanda and other online games operators clustering effect, so the investment of what kind of net game enterprise becomes the key. Analysys thinks: "Similar to in the network element such management team has the successful background, the experience rich net swims the enterprise will be each party capital pursues the focal point." "It is widely believed that with the maturity of the industry, the" empty window "of the profit of the online game company will be closed in two years.　　Therefore, the huge investment in the network yuan is just the beginning of a new wave of investment in the field of online games. "This is the last critical period of investment in the capital, similar to the one-time investment of more than billion of the behavior will be more and more recently." "Analysys said. (Rotin)